Below is a list of the subjects you will study for the Hotel and Event Management course. Tio applies four learning guidelines within its study programme: professional knowledge, international management, intercultural communication and applied research.

Professional knowledge

International management

Intercultural communication

Applied research

Optional subjects

 

* EC stands for European Credit. One EC is equal to a study load of 28 hours.

** EC stands for European Credit. One EC is equal to a study load of 28 hours.

** Besides English, one additional language is mandatory. German 2 and French continue at the level of final exams taken at senior general secondary education level (Havo). If you opt for German 1, you will be obligated to complete German 2 in the 2nd year, with additional costs in the second year. If you opt for Spanish 1, you will be obligated to complete Spanish 2 in the 2nd year and Spanish 3 in the 3rd year, with additional costs in the 2nd and 3rd year.

*** Optional, therefore not mandatory.

**** Optional, but mandatory for students without Management & Organisation and Economics in the prior education.

Study timetable

On average you will attend ± 26 contact hours a week and spend 14 to 24 hours a week on home-study depending on whether you are pursuing the 3 or 4 year programme. In the final year you will have fewer contact hours and more independent study time, depending on your chosen minor(s).

Content of subjects

 

PROFESSIONAL KNOWLEDGE

 

Company visits

Visiting hotels, breweries, trade fairs and/or wine bar. Visiting a conference organisation, event organisation, horecava (catering trade fair) and/or party caterer.

 

Cooking skills

In the cooking studio you learn how to work independently. For instance, you learn all of the cutting techniques and how to blanch, sauté, poach and glaze.

 

Event management

From concept to realisation. Pco, project management, incentives, location choice, bid book, promotion. Public events, risk analysis, lighting, technique and media.

 

Event organisation (project)

Organising an event for a company or thinking up and executing a totally new concept.

 

Festival visits (project)

Visiting an event, backstage analysis and providing feedback with suggestions for improvement.

 

Food & beverage management

Menu engineering and design, food concepts, catering management, expertise & knowledge of drinks, pricing, cost control.

 

Guest lectures

Three guest lecture days, workshops by experts from the field.

 

Hotel and event week (project)

Running a hotel with fellow students. You will be busy preparing in the first semester. Keeping the hotel running smoothly for a week: personnel planning, cooking, serving, allocating rooms, housekeeping, front office, assisting guests, organising workshops.

 

Master classes

Divers master classes in sales, marketing and hospitality. For example a workshop at star restaurant De Librije.

 

Menu development & design

Wine & food combinations, dietary habits, dietetics, menu composition.

 

Practical work experience

Gaining work experience in the hospitality industry.

 

Reservation systems

Booking hotel rooms, allotments, checking guests in and out.

 

Rooms division management

Hospitality in relation to healthy operational management. Managing housekeeping operations, fire prevention, yield management.

 

Technical hotel skills

Front office, duty management, operational management, hotel classification systems, administration, banqueting.

 

Technical restaurant skills

Hospitality, mastic, mise en place, clearing tables, providing guests with information.

 

(International) Work placements

Chose an (international) work placement to gain your first work experience. The work placement is 15 weeks at the least.

 

 

INTERNATIONAL MANAGEMENT

 

Advisory skills

In a team you will analyse one of the organisational elements of a company and write a plan of action.

 

Business plan (project)

Drawing up a business plan for a (hotel and) catering or event company.

 

Change management

Adjusting the mission and vision of an company, thinking ahead, efficiency.

 

Corporate social responsibility

Ethics, professional codes, norms and values, responsibilities.

 

E-commerce

Internet strategy, crm, e-mailings, organic search, paid advertising, usability, search engine optimisation.

 

Finance & accounting

Legal forms, cost price, index numbers, reporting, profit, financing a business. Financial management, estimating business and financial risks, roi, mergers and takeovers.

 

Hotel simulation game (project)

You and your management team will compete against other teams in an attempt to be voted ‘best run hotel’. Financing, purchasing, yield management, marketing and management skills; all aspects are covered.

 

Human resource management

Recruit, selection, personnel planning, performance reviews, career guidance.

 

Imagineering (project)

The creation of a business concept in the field of hospitality or events. Devise and present an unforgettable experience.

 

Law

Licensing and catering act, private law, public law, tax law, business law, employment law, international law.

 

Management skills

Leading meetings, motivating others, conflict management, conversation techniques, management styles.

 

Marketing

Analysis of trends and developments, competition analysis, swot-analysis, confrontation matrix. Strategic analyses, marketing mix, operational marketing plan, strategic plan.

 

Operations management

Efficiency and effectiveness of business processes in the hospitality industry. Design and analysis of processes, quality assurance.

 

Organisational behaviour

Management process, information flow, organisational culture, organisational models, decision-making process, management change.

 

Professional development

Careers counselling, competence development, job interview training.

 

Strategic advice report (project)

Writing a strategic advice report for a hotel or event company.

 

Supply chain management

Make or buy, vendor rating, benchmarking, purchasing processes, contracting, negotiating.

 

 

INTERCULTURAL COMMUNICATION

 

Business correspondence

Writing business letters, commercial texts, reports.

 

Commercial skills

Acquisition, sales techniques, negotiation, customer profiling, role-playing, elevator pitch.

 

Communication

Presentation techniques, providing advice, interview techniques, bad news interviews, meetings, assertivity.

 

Corporate communication management

Corporate identity, image, brochures, advertisements, press communication, dm, annual reports.

 

Cross cultural communication

Intercultural interaction, communication and conflict management, cultural sensitivity.

 

English

Industry-oriented communication at management level, listening, reading and writing of social as well as work related texts.

 

German , French, Spanish

Industry-oriented communication with guests and colleagues paying attention to grammar, pronunciation, presentation, listening skills, reading and writing professional texts.

 

 

APPLIED RESEARCH

 

Final thesis

After completion of the second semester’s preparatory phase you will pick a theme, devise a course of research and carry it out, either independently or within a company.

 

Market research (project)

Carrying out research focussed on the industry, theoretical framework, in-depth interviews, analysing statistical analysis information.

 

Research methods

Research skills: problem definition, qualitative and quantitative research, questionnaire construction, literature research, fieldwork, analysis, and reports.

Setting up, execution, analysing and interpreting research, analysing and responding to industry trends, research strategies.

 

Preparing for final thesis

Preparing for the final thesis period.

 

SPSS

Applying business models, gathering information and drawing conclusions.

 

 

OPTIONAL SUBJECTS

 

Minors

Besides a major, you follow one minor of 30 ECs or two minors of 15 ECs in order to specialize or broaden your knowledge. You are completely free in your choice for this minor or minors. Which minor suits you best, based on your interest?

 

International exchange

Study in an international environment by attending one semester at a partner university abroad.

 

International business

Study international marketing, business English and international management and learn the skills on how to advise even global business partners.

 

International tourism

Arranging trips whether it be for leisure or business travels. The subjects tour operating, business travel and destination management teach you how.

 

Digital marketing

Devise the ultimate internet strategy to make a company more successful. Of course social media is part of this too.

 

Marketing communication

City marketing, corporate design and branding: teaching you how to market and sell a city or event.

 

Entrepreneurship

Run a company in collaboration with fellow students, including a management team, shareholders and sell your own innovative product.

 

Management development work placement

An intensive management work placement allowing outstanding students to learn how to develop and implement management skills.

 

Event management

Expanding your knowledge of concept development, project event management and risk analysis.

 

Additional language

German 1&2, French and/or Spanish 1&2. Only German 1 and Spanish 1 are at beginner’s level.

German 2, French and/or Spanish 1&2. Only Spanish 1 is at beginners level.

 

Finance & accounting for beginners

For those who did not follow business economics in their preliminary education.

 

Dutch language & culture

The basics of the Dutch language and culture.

 

Study coaching

Introducing structure, study methods, completing homework together.

 

Wine study

Wine knowledge, food & wine combinations, vinification, gastronomy, wine tasting and optional wine trip.