Hotel management and Event management

Curriculum

Below you will find the lectures that you will be attending during the Hotel and Event Management bachelor course. Tio utilizes four teaching guidelines during the study programme: professional knowledge, international management, intercultural communication and applied research.

Professional knowledge

Study units

EC *

Company visits

1

Cooking skills

3

Creative concept design

2

Event management

2

Event marketing

2

Event project management

1

Event week (project)

1

Festival visits (project)

1

Food & beverage management

4

Guest lectures

1

Hotel and event week (project)

5

International study trip

1

Master classes

0

Menu development & design

1

MICE (meetings, incentives, conferences, exhibitions)

2

Practical work placement

2

Reservation systems

2

Rooms division management

4

Sports and festival management

2

Technical hotel skills

2

Technical restaurant skills

2

International management

Study units

EC *

Advisory skills

2

Business plan (project)

3

Change management

4

Corporate social responsibility

2

E-commerce

3

Finance & accounting

6

Hotel simulation game (project)

3

Human resource management

4

Information management

2

Law and hospitality

2

Management skills

4

Marketing

10

Operations management

3

Organisational behaviour

3

Professional development

3

Strategic advice report (project)

5

Supply chain management

3

Intercultural communication

Study units

EC *

Business correspondence

4

Commercial skills

1

Communication

1

Corporate communication

2

Cross cultural communication

2

English

7

German 1-2, French, Spanish 1-2-3**

3

Applied research

Study units

EC *

Final thesis

30

Market research (project)

3

Research methods

7

Preparation for final thesis

1

SPSS

1

Optional subjects

Study units

EC *

Minor

30

(International) Work placement 1

20

(International) Work placement 2

20

Free choice

6

Introduction to finance & accounting***

0

Additional language****

3

Dutch language & culture****

4

Study coaching****

0

Wine study 1-2****

3

 

* EC stands for European Credit. One EC is equal to a study load of 28 hours.

** Besides English, one additional language is mandatory. German 2 and French continue at the level of final exams taken at senior general secondary education level (Havo). If you opt for German 1, you will be obligated to complete German 2 in the 2nd year, with additional costs in the 2nd year. If you opt for Spanish 1, you will be obligated to complete Spanish 2 in the 2nd year and Spanish 3 in the 3rd year, with additional costs in the 2nd and 3rd year.

*** Optional, but mandatory for students without Management & Organisation in their prior education.

**** Optional, therefore not mandatory.

Study timetable

On average you will attend ± 27 contact hours a week and spend 13 to 19 hours a week on home-study depending on whether you are pursuing the 3 or 4 year programme. In the final year you will have fewer contact hours and more independent study time, depending on your chosen minor(s).

Division of time spent on bachelor course

Content of subjects

 

PROFESSIONAL KNOWLEDGE

 

Company visits

Visiting hotels, breweries, trade fairs and/or wine bar. Visiting a conference organisation, event organisation, horecava (catering trade fair) and/or party caterer.

 

Cooking skills

In the cooking studio you learn how to work independently. For instance, you learn all of the cutting techniques and how to blanch, sauté, poach and glaze.

 

Creative concept design

The creation of a business concept in the field of hospitality or events. Devise and present an unforgettable experience.

 

Event management

From concept to realisation. Pco, project management, incentives, location choice, bid book, promotion. Public events, risk analysis, lighting, technique and media.

 

Event marketing

Events and the link to brand identity, customer relationship management and sales. How to best use an event as a marketing tool.

 

Eventprojectmanagement

Applying generally accepted project management tools in the preparation and planning of events.

 

Eventweek

During the event week, you will compete in the event game where, as part of a team you create an event concept for a company or a charity.You visit various events: for example a festival, concert, sports competition or theater and write a report concerning the organisation of the event.

 

Festival visits (project)

Visiting an event, backstage analysis and providing feedback with suggestions for improvement.

 

Food & beverage management

Menu engineering and design, food concepts, catering management, expertise & knowledge of drinks, pricing, cost control.

 

Guest lectures

Three guest lecture days, workshops by experts from the field.

 

Hotel and event week (project)

Running a hotel with fellow students. You will be busy preparing in the first semester. Keeping the hotel running smoothly for a week: personnel planning, cooking, serving, allocating rooms, housekeeping, front office, assisting guests, organising workshops.

 

International study trip

A trip within Europe where you visit partner universities, attend international lectures, conduct case studies and visit multinationals.

 

Master classes

Divers master classes in sales, marketing and hospitality. For example a workshop at star restaurant De Librije.

 

Menu development & design

Wine & food combinations, dietary habits, dietetics, menu composition.

 

Meetings, incentives, conferencing, exhibitions

Event management involving large groups, obviously well planned in advance, are brought together for a specific purpose.

 

Practical work placement

Gaining work experience in the hospitality industry.

 

Reservation systems

Booking hotel rooms, allotments, checking guests in and out.

 

Rooms division management

Hospitality in relation to healthy operational management. Managing housekeeping operations, fire prevention, yield management.

 

Sports and festival management

Crowd event management, focusing on sporting events and festivals. For examplet the management of event details as artists, athletes, location and security.

 

Technical hotel skills

Front office, duty management, operational management, hotel classification systems, administration, banqueting.

 

Technical restaurant skills

Hospitality, mastic, mise en place, clearing tables, providing guests with information.

 

 

INTERNATIONAL MANAGEMENT

 

Advisory skills

In a team you will analyse one of the organisational elements of a company and write a plan of action.

 

Business plan (project)

Drawing up a business plan for a (hotel and) catering or event company.

 

Change management

Adjusting the mission and vision of an company, thinking ahead, efficiency.

 

Corporate social responsibility

Ethics, professional codes, norms and values, responsibilities.

 

E-commerce

Internet strategy, crm, e-mailings, organic search, paid advertising, usability, search engine optimisation.

 

Finance & accounting

Legal forms, cost price, index numbers, reporting, profit, financing a business. Financial management, estimating business and financial risks, ROI, mergers and takeovers.

 

Hotel simulation game (project)

You and your management team will compete against other teams in an attempt to be voted ‘best run hotel’. Financing, purchasing, yield management, marketing and management skills; all aspects are covered.

 

Human resource management

Recruit, selection, personnel planning, performance reviews, career guidance.

 

Information management

During and after your bachelor course you will get to work with CRM, CMS and other information systems. Together with the IT department you convert information needs and wishes into information applications, in which you as key user play a big role in the design and improvement of these systems.

 

Law and hospitality

Licensing and catering act, private law, public law, tax law, business law, employment law, international law.

 

Management skills

Leading meetings, motivating others, conflict management, conversation techniques, management styles.

 

Marketing

Analysis of trends and developments, competition analysis, swot-analysis, confrontation matrix. Strategic analyses, marketing mix, operational marketing plan, strategic plan.

 

Operations management

Efficiency and effectiveness of business processes in the hospitality industry. Design and analysis of processes, quality assurance.

 

Organisational behaviour

Management process, information flow, organisational culture, organisational models, decision-making process, management change.

 

Professional development

Careers counselling, competence development, job interview training.

 

Strategic advice report (project)

Writing a strategic advice report for a hotel or event company.

 

Supply chain management

Make or buy, vendor rating, benchmarking, purchasing processes, contracting, negotiating.

 

 

INTERCULTURAL COMMUNICATION

 

Business correspondence

Writing business letters, commercial texts, reports.

 

Commercial skills

Acquisition, sales techniques, negotiation, customer profiling, role-playing, elevator pitch.

 

Communication

Presentation techniques, providing advice, interview techniques, bad news interviews, meetings, assertivity.

 

Corporate communication management

Corporate identity, image, brochures, advertisements, press communication, dm, annual reports.

 

Cross cultural communication

Intercultural interaction, communication and conflict management, cultural sensitivity.

 

English

Industry-oriented communication at management level, listening, reading and writing of social as well as work related texts.

 

German , French, Spanish

Industry-oriented communication with guests and colleagues paying attention to grammar, pronunciation, presentation, listening skills, reading and writing professional texts.

 

 

APPLIED RESEARCH

 

Final thesis

After completion of the second semester’s preparatory phase you will pick a theme, devise a course of research and carry it out, either independently or within a company.

 

Market research (project)

Carrying out research focussed on the industry, theoretical framework, in-depth interviews, analysing statistical analysis information.

 

Research methods

Research skills: problem definition, qualitative and quantitative research, questionnaire construction, literature research, fieldwork, analysis, and reports.

Setting up, execution, analysing and interpreting research, analysing and responding to industry trends, research strategies.

 

Preparation for final thesis

Preparing for the final thesis period.

 

SPSS

Applying business models, gathering information and drawing conclusions.

 

 

OPTIONAL SUBJECTS

 

Minors

Besides the major, during which you attend the subjects of the curriculum, you can choose a minor of 30 ECs or two minors of 15 ECs to specialise and further expand your knowledge.

 

International exchange

Study in an international environment by attending one semester at a partner university abroad. Depending on the university of your choice the international exchange will result in one to four months study delay.

 

International business

You will acquire knowledge of international marketing, business English and international management to be able to advise a global player.

 

Grand international tour

Instead of a second work placement you will study two semesters abroad at one or two of Tio’s partner universities. Only possible in the four year programme.

 

Digital marketing

SEA, SEO and content building. Devise the ultimate internet strategy for a company. Apply your knowledge during an optional work placement.

 

Marketing communication

A mix of marketing communication and concept design & media: you will learn how to apply strategies that will attract the attention of consumers.

 

Entrepreneurship

Run a company in collaboration with fellow students, including a management team, shareholders and sell your own innovative product.

 

Management development work placement

An intensive management work placement allowing outstanding students to develop management skills.

 

Event management

Expand your knowledge of international events, trends and crowd management. Apply your knowledge during an additional work placement.

 

Financial management

Analysing (international) business and financial risks, for example during commercial acquisitions.

 

(International) Work placements

Chose an (international) work placement to gain your first work experience. The work placement period is at least 13 weeks.

 

Additional language

German 1-2, French and/or Spanish 1-2. Only German 1 and Spanish 1 are at beginner’s level.

German 2, French and/or Spanish 1&2. Only Spanish 1 is at beginners level.

 

Introduction to finance & accounting

Introduction to business economics, where you learn important basic principles of business economics. For those who did not attend business economics in their preliminary education. Optional, but mandatory for students without Management & Organisation in their prior education.

 

Dutch language & culture

The basics of the Dutch language and culture.

 

Study coaching

Introducing structure, study methods, completing homework together.

 

Wine study

Wine knowledge, food & wine combinations, vinification, gastronomy, wine tasting and optional wine trip.