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Creative business
Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

Creative business

Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

Study programme

Learning by doing is key at Tio! Around 60% of the Creative Business programme has a practical focus. The study programme has been designed in consultation with industry associations, network organisations and experts from the field. As a result, it is tailored to the needs of the industry and the latest trends.

Hbo Business Management in 3 of 4 jaar

Bachelor's degree in 3 or 4 years

This bachelor's programme is offered in English. Ambitious students have the opportunity to complete this programme in just three years. You can also complete the bachelor's programme in four years. If you start in January, the programme will take six months longer (free of charge).

Work experience

Real progress happens when you apply your new knowledge and skills in the real world. That is why you will gain a great deal of experience during your studies. You will complete a 20-week internship. Looking for more practical experience? That is possible! You can extend your internship period or opt for additional work experience through the Honours Programme. In the four-year programme, you can also add an extra internship through a minor.

Praktijkervaring
Contacturen en lesgarantie

Guaranteed contact hours and classes

In small classes of ten students on average, a four-year bachelor's programme at Tio consists of 16 to 20 contact hours per week and 20 to 24 hours for the accelerated three-year study programme. That is more than at a government-funded university of applied sciences or university. And if a class is cancelled, we promise to schedule a replacement class!

What do you do in the Creative Business programme?

  • Projects in the Creative Business programme
    Projects in the Creative Business programme
  • Creative Business: where will you do your internship?
    Creative Business: where will you do your internship?

Modules

The Creative Business programme focuses on media, business, management and entrepreneurship.
You will also take modules related to professional development and practice-oriented research. You will attend inspiring masterclasses, go on an international study trip and do an internship at a world-renowned company. During the four-year programme, you will take a minor to broaden or deepen your knowledge.

International experience
Because we prepare you for an international career, you will complete at least one study component abroad. This could be an internship, an international exchange or a graduation project. Get the best out of yourself and go on an adventure! Where will you bring your creative ideas to life?

Media & Design

Media & Design

You will learn how to translate ideas into impactful media and brand concepts. You will combine creative thinking, design and communication with marketing and stakeholder management. By working with design thinking, co-creation and project management, you will develop concepts that are not only creative, but also feasible, responsible and effective.

  • Adaptive Media Practice
  • Communication
  • Conceptual Thinking
  • Creative Concept Design
  • Creative Thinking
  • Design Fundamentals
  • Design Thinking
  • Influencing in Media
  • Intercultural Communication
  • Marketing
  • Media Control & Regulation
  • Process & Layout Design
  • Project Management
  • Stakeholder & Co-creation

Business skills

You will learn to recognise opportunities, make strategic choices based on data and finances, and successfully implement innovative concepts. With a focus on leadership and entrepreneurship, you will prepare yourself for a role in which you help organisations move forward in a rapidly changing market.

  • Business Development
  • Concept Implementation
  • Data-driven decision making
  • English, German, French or Spanish
  • Entrepreneurial Mindset
  • Evaluation & Innovation
  • Finance
  • Leadership
  • Mapping the Business
  • Planning & Framing
  • Strategic Management

Professional skills and practical experience

Create a personal development plan and build your CV during your internship period. You will complete a twenty-week internship. In addition, you will learn everything you need for your graduation research. And in the four-year programme, you will choose your minor.

  • (International) internship
  • Study trip
  • Professional competence
  • Minor
  • Graduation project
  • Research & Analysis
Honoursprogramma

Honours Programme

Looking for an extra challenge? You can attend an Honours Programme during the summer period. During the programme, you will work on your personal and professional development with challenging modules.

  • Additional work experience: Gain valuable work experience during an additional internship period of several weeks.
  • Cambridge English: Strengthen your English language skills at a high level.
  • Modern foreign language: Expand your international communication skills with an additional language.
  • Additional practical module: Apply your knowledge directly in practice.
  • Excellence module: Develop your talents further by delving deeper into a specific theme.

Projects and events

Learning by doing is key at Tio. You will roll up your sleeves and tackle various components of study that will introduce you to real-world professional practice. In other words: you will gain valuable work experience while still a student!

Projecten en events

Minors

If you opt for the four-year study programme, your minor will be an important part of your studies. You can choose the option that best suits your ambitions. Are you looking to broaden your horizons or gain extra practical experience in the Netherlands or abroad? Once you have chosen a study programme, you will receive more information about the minors you can choose during your studies. Below is a selection of the minors.

International opportunities

International experience looks great on your resume. Tio gives you many opportunities to go abroad during your studies.

All Tio students gain experience abroad. For example by doing an international internship, a graduation project, a study period abroad or an international study trip. The benefit of foreign experience? You learn to solve problems independently and take initiative. You also get to know other cultures and improve your language skills.

International opportunities

International study trip
You will go on an international study trip once or more times during your studies. Work, learn and discover a new city! Think of destinations like Bilbao, Rome, Prague, Dublin, Berlin or London.

Study abroad
Study abroad for six months or a year at one of Tio's partner universities! With this, Tio offers its students an opportunity for self-development and to become well prepared for an international career. Naturally, a period abroad is also a valuable personal experience. Usually, you live on campus and study in an international class with different nationalities.

If you are enrolled in the four-year bachelor programme, you can opt for the Grand international tour. You then exchange your second-year internship for an extra semester of studying abroad and you study for a year at two different Tio partner universities.

Excursions and activities
Every year, you can participate in various study trips and international excursions, both within and outside the study programme, and join in the activities of student association Cognatio. These include the winter sports trip and the introduction week in the Ardennes.

Erasmus+ scholarship
The Erasmus+ grant is intended for students in higher education who want to study or do an internship in Europe. Whether a student can receive a grant depends on the grant amount made available to Tio. Your study coach can give you more information.

Practical matters
If you are going to do an internship abroad or going to study abroad, your study coach will be happy to help you plan and prepare. Costs should also be considered as they are not included in the tuition fee. These include costs for a plane ticket, accommodation, household expenses and a visa (if you need one). If you receive Dutch student finance, you will be eligible for an allowance for the period your student travel product was inactive during your international internship and study abroad. You may also be eligible for an Erasmus+ grant.

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Internship and graduation project

Gain work experience, get a behind-the-scenes look at top companies and discover what really inspires you. Choose an internship at a large company, a successful start-up, or push your boundaries and go abroad. The perfect opportunity to dive into the practical side of things!

Internship at Coca-Cola

The best study programme naturally includes the very best internship experience. Your internship and graudation project are the real deal! This is where you put your knowledge into practice and take your first steps toward a successful career. The best way to develop skills such as communication, research and cooperation is through practice: by doing. Which we do! Many students consider their internship to be one of the most enjoyable and instructive parts of their study programme.

International internship
Putting your new knowledge and skills into practice is the best way to become truly proficient. That is why you will gain a lot of experience during your studies. You will complete a 20-week internship. Looking for more practical experience? That is possible! You can extend your internship period or opt for additional work experience with the Honours Programme.

Large international network
From ID&T, G-star RAW, and fonQ, to Heineken, Disney, and BMW: Tio has a robust international network and solid connections with major (international) companies across various industries. Ask your lecturers if there are exciting internship opportunities within their network, propose your own internship company, and discuss your ideas with your personal study coach.

Personal guidance
Your study coach is ready to support you with a listening ear and valuable tips. Additionally, you attend internship classes and can always consult with your lecturers. Once you've started, your study coach visits you in your internship location, even if you're working abroad.

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Want to know more? Request the study guide in no time

Study guide Creative Business