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Festival Management
Bachelor's degree Hospitality, Events & Tourism 4 year 3 yearFasttrack

Festival Management

International Tourism Management specialisation

Bachelor's degree Hospitality, Events & Tourism 4 year 3 yearFasttrack

From sold-out main stages to exclusive niche events, festivals are the place where people come together. With the Festival Management specialisation within International Tourism Management, you will create festival experiences that are in the global spotlight.
You could work as e.g an international event manager, festival trip organiser, festival and travel consultant, or sustainability advisor for international festivals. Or start your own (festival) business or event agency.

QS Stars
"Employability"

Bachelor's degree Festival Management
International Tourism Management specialisation

Full time
4 year / 3 year Fasttrack
Practical
Theory
International internship
Study abroad
Admission requirements
High school diploma
Contact hours
16 - 20 / 20 - 24Fasttrack

Does this bachelor programme suit you?

With this specialisation, you will take a big step into the world of festivals, travel and tourism. Do you recognise yourself in some of the following descriptions? Then this programme is right for you! Are you:

  • Creative?

    Are you creative and practical? Then you are bursting with ideas, but you also know how to turn them into something that really works. Whether you are devising a festival concept or developing a travel experience, you combine imagination with a hands-on approach. We will teach you how to turn your plans into reality and organise them down to the last detail.

  • A festival fanatic?

    Do you love going to festivals and enjoy everything that comes with it? Then this festival management programme is perfect for you. The atmosphere, the experience, the line-up, the location, and how everything is organised down to the last detail – you want to know it all!

  • Solution-oriented?

    Do you think in terms of possibilities and see opportunities everywhere? Whether you are organising a festival or developing a travel concept, you think in terms of solutions. During this tourism programme in Festival Management, you will learn how to use that solution-oriented mindset to turn innovative plans into real experiences.

  • Goal-oriented?

    Would you like to know how to make an event or festival so attractive that people will travel specifically to attend? During this specialisation in Festival Management, you will learn exactly how to think in terms of target groups, develop a strong concept and ensure international appeal. You will learn how to use marketing, accessibility and experience in a smart way to attract a wide audience.

  • Passionate about travel?

    Are travel and events the perfect combination for you? Do festivals and discovering new destinations get you excited? In this programme, you will learn how to turn events into tourist attractions and travel into an unforgettable experience. You will understand how to cleverly combine the worlds of tourism and events.

  • Adventurous?

    Do you love adventure and would you like to work on location? You thrive when you are in the middle of the action, whether that is at a festival site, a travel destination or setting up an event. You enjoy variety, unexpected situations and the feeling that every day is different. At Tio, you will have the opportunity to combine your adventurous spirit with practical experience at real locations, both at home and abroad.

  • Stress resistant?

    Do you always remain calm and collected under pressure? Then the festival and event industry is the right place for you. During an event, anything can go wrong: the weather may not cooperate, there may be last-minute changes, or your headliner may be late. No problem with your down-to-earth attitude. It is precisely in situations like these that you are at your strongest, able to think quickly and come up with solutions.

  • Internationally oriented?

    Do you dream of an international future? Festivals and events bring people from all over the world together. You are curious about how events are organised in other countries and how culture influences experiences. That is why you will go abroad for at least one part of your studies: where do you see yourself working or studying?

Take a look at the curriculum for more information about this bachelor programme or attend an open day to experience the atmosphere and meet students and lecturers. 

International Tourism Management in 2 minutes

  • Projects in International Tourism & Travel study
    Projects in International Tourism & Travel study
  • Internships in tourism: all over the world
    Internships in tourism: all over the world
  • Kyra is doing her internship at cool city guide publisher Time To Momo
    Kyra is doing her internship at cool city guide publisher Time To Momo
  • Dreamjobs after Tio
    Dreamjobs after Tio

Festival management in practice

Whether it’s a music festival in the desert, a cultural event in a global city or a niche festival on a tropical island, you understand how to get visitors from A to B. Step by step, you’ll learn everything there is to know about organising a successful festival. You will work with artists and suppliers and develop the skills and entrepreneurial mindset needed for a career in this exciting and varied field. Company visits, real-life cases and project weeks ensure that you are at the heart of the industry from the very start of your studies!

Become a festival organiser

Festivals are not just for locals: if your event is original and striking enough, you can expect visitors from all over the world! This specialisation teaches you how to develop festivals and the travel concepts that surround them. You will dive into event strategy and guest experience and make plans that can be put into practice immediately. This will enable you to create unique festival experiences and turn an event into an international hotspot.

Maak het als festivalorganisator
Les van de beste

Learn from the best

Tio has been a household name in the travel industry for more than half a century. International Tourism Management has been named the best tourism programme in the Netherlands 13 times by the higher Education Guide. Our entrepreneurial lecturers, who draw their knowledge and expertise directly from the tourism industry, bring their experience from their (international) careers straight into the classroom.

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Why choose International Tourism Management?

  1. Tio has been a household name in the travel industry for more than half a century.

  2. Accelerated studying at Tio: a bachelor's degree in 3 years and an associate degree in 2 years.

  3. In small classes with an average of 10 students, you will have 20-24 contact hours per week.

  4. You can count on a personal study coach who will guide and support you from start to finish.

  5. You will gain international experience and complete at least one component of your studies abroad.

  6. You study at the Netherlands’ best tourism programme. Thirteen years running, as elected by the Higher Education Guide.

  7. Step into tomorrow's world, where what you learn fits perfectly with what lies ahead. You will also prepare yourself for a successful future.

  8. About 60% of the programme is devoted to practical experience: projects with real clients, international internships, guest lectures and company visits.

After graduating

Met een expertise in Festivalmanagement bereid je je voor op een carrière vol verrassende mogelijkheden. Jij kunt straks overal ter wereld aan de slag in de festivalbranche en daarbuiten, in loondienst of als ondernemer. Jouw skills op het gebied van organisatie, creativiteit en gastvrijheid zijn altijd een aanwinst. Wil je weten wat je allemaal kunt worden?

Your career perspectives
This International Tourism Management bachelor’s degree has been accredited by the NVAO and educates students in three or four years for the professional competence level in Tourism & Recreation Management (ISAT-code: 34927). This degree allows students to use the internationally recognised title of Bachelor of Arts (BA). Also, you can earn your Associate degree in just 2 years.

Want to know more? Request the study guide in no time

Study guide International Tourism Management