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Digital Business & Generative AI
Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

Digital Business & Generative AI

Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack
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2023 - Studiegids
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2023 - Open dagen
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The world is eagerly searching for the creators of the future. Tomorrow’s creative leaders will effortlessly deploy the latest technologies to achieve the best results and turn change into profit. With the Digital Business & Generative AI specialisation, you will focus on the most innovative aspects of Creative Business. Are you ready?
You might, for example, work as an AI creative strategist, data-driven content designer or innovation consultant.

This programme is offered subject to NVAO-accreditation.  

Is this programme right for you?

In the Creative Business programme, specialising in Digital Business & Generative AI, you will combine analysis with intuition, data with creativity, and AI with your own ideas. Do you recognise yourself in some of these characteristics? If so, this could be the perfect programme for you! Are you:

  • Creative and analytical?

    Are you creative and analytical? Do you enjoy coming up with original ideas, but also take a critical look at what works and what doesn't? During the digital business programme, you will learn how to use data, trends and technology to develop smart, creative solutions. This will enable you to combine creative concepts with practical strategies and make an impact in the digital world.

  • Curious about media and AI?

    You want to know everything about AI and media. You are curious about how artificial intelligence is changing the world of media, marketing and creative concepts. In this study programme, you will learn how to use AI tools and technologies to create content, analyse data and come up with innovative projects. You will discover how media and technology come together and how you can respond to this in a smart way.

  • A creator?

    Do you want to bring ideas to life? You will devise creative media concepts and learn how to turn them into real projects, campaigns or digital products. You will learn how to combine creative strategies with technology and AI, how to turn concepts into reality and how to successfully implement projects.

  • A team player?

    Do you enjoy working with others and are you open to different points of view? You find it important to understand other people's ideas and combine them with your own creativity. During the programme, you will learn how to collaborate effectively in teams, how to coordinate projects and how to use diverse opinions and insights to arrive at innovative solutions.

  • A pioneer?

    Do you dare to lead the way in a rapidly changing world? You find it exciting and challenging to discover and apply new trends, technologies and creative possibilities before others do. During Digital Business & Generative AI, you will learn how to develop innovative ideas, how to use AI and digital tools, and how to successfully implement your concepts in projects and campaigns.

  • Internationally oriented?

    Do you dream of an international career? You want to work in a world where creativity, media and technology transcend borders and your ideas have a global impact. We teach you how to understand international markets, how to use digital strategies for different target groups and how to collaborate with people from diverse cultures. This will help you develop the skills you need to be successful in a creative, global environment.

  • An explorer?

    You enjoy trying out new ideas, tools and technologies. You are not afraid to make mistakes and use those experiences to improve yourself and your projects. During your studies, you will learn how to use experiments in a creative and smart way, analyse results and continuously optimise your concepts. This will help you develop an essential hands-on mindset.

  • A source of inspiration?

    Would you like to share your knowledge and inspire others? During the programme, you will learn how to clearly present creative concepts, digital strategies and AI applications, how to collaborate in teams and how to use your knowledge to inspire others. This will help you develop leadership and communication skills that are valuable in the creative and digital media world.

Take a look at the curriculum for more information about this bachelor programme or attend an open day to experience the atmosphere and meet students and lecturers.

Creative Business in 1 minute

  • Is bachelor's degree Creative Business right for you?
    Is bachelor's degree Creative Business right for you?
  • Projects in the Creative Business programme
    Projects in the Creative Business programme
  • Creative Business: where will you do your internship?
    Creative Business: where will you do your internship?

Generative AI in practice

The influence of new technologies and AI applications is already widespread, and this is only the beginning! We offer the knowledge, skills and mindset to be at the forefront of the workplace of the future. With practical modules such as co-creation, media production, and trends and technologies, you will learn how to move with purpose and agility within your field. You will combine analysis with intuition, data with creativity, and AI with your own ideas. This results in business plans, media concepts and new products that score well and are innovative and original.

Become an AI creative business developer

The way many people work will be almost unrecognisable in a few years’ time. AI tools that people may have not even heard of will be used on a daily basis to make an impact, streamline processes and achieve the best results. The wishes and preferences of different target groups are also changing rapidly, and demands are becoming higher. No problem for you! AI does not take away your creativity; it gives you new ways to form, test and bring ideas to life.

Maak het als AI creative strategist
Les van de beste

Learn from the best

With this programme from the leading private business school in the Netherlands, you will grow into an entrepreneurial creative professional who makes a real impact. Sought after in business, the creative industry and far beyond. Thanks to our entrepreneurial lecturers, who draw their knowledge and expertise directly from the business world and bring the experience from their (international) careers straight into the classroom. So you're in good hands at Tio!

Locations

Tio Open Day Amsterdam

  • 14 March

    Start times of the information rounds
    10:30 uur - 11:30 uur
    12:00 uur - 13:00 uur
    13:00 uur - 14:00 uur

    Register

  • 11 April

    Start times of the information rounds
    11:00 uur - 12:00 uur
    12:30 uur - 13:30 uur

    Register

Why choose Creative Business?

  1. Tio offers accelerated studying: bachelor’s degree in just three years.

  2. In small classes with an average of 10 students, Tio offers 24-26 contact hours per week.

  3. At Tio, you can count on a personal study coach who will guide and support you from start to finish.

  4. Take advantage of our extensive international network for your internship or study abroad.

  5. This programme offers unique specialisations in: Entrepreneurship, Media & Entertainment, and Digital Business & Generative AI.

  6. You will study at a leading private business school, which stands for personal, excellent and entrepreneurial education.

  7. Together with experts, companies and industry organisations, we ensure that what you learn perfectly matches your future plans.

  8. You will immediately be immersed in the real world. Through projects, internships, and business cases, you’ll develop skills you’ll use throughout your career.

Chat with our student ambassadors

Choosing a study in a new country can be a challenge. So who better to help you make this important decision than a current international Tio student?

Meet our student ambassadors
chat with our international students
Chat with us
Chat with Emir
Chat with Ata
Chat with Akash

After graduating

This future-proof specialisation in Digital Business & Generative AI will make you the young, innovative go-getter that every employer or client needs in order to be or remain successful. Would you like to know what you could become?

Your career perspectives
This programme is offered subject to accreditation. The Creative Business bachelor's programme educates you in three or four years for the internationally recognised title of Bachelor of Arts (BA). Upon completion of the programme, you will receive the coveted certificate from Tio University of Applied Sciences.

Want to know more? Request the study guide in no time

Study guide Creative Business