Digital Business & Generative AI
Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

Digital Business & Generative AI

Commerce Economics & Entrepreneurship specialisation

Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

Study programme

Learning by doing is key at Tio! Around 60% of the Commerce Economics and Entrepreneurship, specialising in Digital Business & Generative AI, has a practical focus. The curriculum was designed in collaboration with trade associations such as Sales Management Association, Ecommerce Foundation and Thuiswinkel.org and experts with a wealth of practical experience. This ensures the study programme ties in well with the sector’s needs and the latest trends.

Hbo Commerciele Economie in 3 of 4 jaar | Ad in 2 jaar

Bachelor's degree in 3 or 4 years | Ad in 2 years

This programme is offered in Dutch and English. Ambitious students have the opportunity to complete this programme in just three years. You can also complete the bachelor's programme in four years. You can obtain the Associate degree diploma in two years. If you start in January, the programme will take six months longer (free of charge).

Work experience

Real progress happens when you apply your new knowledge and skills in the real world. That is why you will gain a great deal of experience during your studies. You will complete a 20-week internship. Looking for more practical experience? That is possible! You can extend your internship period or opt for additional work experience through the Honours Programme. In the four-year programme, you can also add an extra internship through a minor.

Praktijkervaring
Contacturen en lesgarantie

Guaranteed contact hours and classes

In small classes of ten students on average, a four-year bachelor's programme at Tio consists of 16 to 20 contact hours per week and 20 to 24 hours for the accelerated three-year study programme. That is more than at a government-funded university of applied sciences or university. And if a class is cancelled, we promise to schedule a replacement class!

What do you do at the study Commere Economics and Entrepreneurship?

  • What projects does the Commerce Economics and Entrepreneurship programme offer?
    What projects does the Commerce Economics and Entrepreneurship programme offer?
  • Internships in (online) marketing and social media
    Internships in (online) marketing and social media
  • Marketing & Sales internship in London
    Marketing & Sales internship in London
  • Study trip to Tallinn for marketing students
    Study trip to Tallinn for marketing students
  • Marketing and Sales internship in New York
    Marketing and Sales internship in New York

Modules

The Commerce Economics and Entrepreneurship programme, with a specialisation in Digital Business & Generative AI, focuses on marketing, e-commerce and data. Management and entrepreneurship also play an important role. 
You will also take modules related to professional development and practice-oriented research. You will attend inspiring masterclasses, go on an international study trip and do an internship at a world-renowned company. During the four-year programme, you will take a minor to broaden or deepen your knowledge.

Digital Business & Generative AI

Digital Business & Generative AI

During each phase of your studies, you will delve deeper into the world of Digital Business & Generative AI. You will gain a broad understanding of your future field of work and continuously hone your knowledge and skills. From practical knowledge about technological trends to training your own AI assistants and finally strategic planning: by the end of your studies, you will be fully prepared for a successful career!

  • Concept Implementation
  • Creative Concept Design
  • Evaluation & Innovation
  • Mapping the Business
  • Planning & Framing
(Online) marketing

(Online) marketing

Learn how to develop a product or service and successfully market it (online). You will closely follow the latest trends and developments and learn how to respond to new opportunities for your company. During the project weeks, you will also work on the online strategy and website of an existing company.

  • Branding
  • Marketing
  • Marketing communication
  • Marketing & sales strategy
  • Online marketing
  • Process & layout design
  • Project Management
Sales

Sales

You will learn to sell like a pro and know how to build and maintain good relationships with your customers. You will delve into sales techniques and strategies and train your sales pitch and sales skills.

  • Communication
  • Sales coaching
  • Sales skills
  • Sales & account management
Management and entrepreneurship

Management and entrepreneurship

You will develop your management and entrepreneurial skills and learn how to use your qualities to make a difference for your customers and partners. During the projects, you will set up your own digital business from start to finish and work on challenging business cases.

  • Business development
  • Business modelling
  • Data-driven decision making
  • Digital startup
  • English, French, German or Spanish
  • Entrepreneurial mindset
  • Finance
  • Leadership
  • Strategic management
Professional skills and practical experience

Professional skills and practical experience

Create a personal development plan and build your CV during your internship period. You will complete a twenty-week internship. In addition, you will learn everything you need for your graduation research. And in the four-year programme, you will choose your minor.

  • (International) internship
  • Study trip
  • Professional competence
  • Minor
  • Graduation project
  • Research & Analysis
Honoursprogramma

Honours Programme

Looking for an extra challenge? You can attend an Honours Programme during the summer period. During the programme, you will work on your personal and professional development with challenging modules.

  • Additional work experience: Gain valuable work experience during an additional internship period of several weeks.
  • Cambridge English: Strengthen your English language skills at a high level.
  • Modern foreign language: Expand your international communication skills with an additional language.
  • Additional practical module: Apply your knowledge directly in practice.
  • Excellence module: Develop your talents further by delving deeper into a specific theme.

Projects and events

Learning by doing is key at Tio. You will roll up your sleeves and tackle various components of study that will introduce you to real-world professional practice. In other words: you will gain valuable work experience while still a student!

Projecten en events

Minors

If you opt for the four-year study programme, your minor will be an important part of your studies. You can choose the option that best suits your ambitions. Are you looking to broaden your horizons or gain extra practical experience in the Netherlands or abroad? Once you have chosen a study programme, you will receive more information about the minors you can choose during your studies. Below is a selection of the minors.

International opportunities

International experience looks great on your resume. Tio gives you many opportunities to go abroad during your studies.

All Tio students gain experience abroad. For example by doing an international internship, a graduation project, a study period abroad or an international study trip. The benefit of foreign experience? You learn to solve problems independently and take initiative. You also get to know other cultures and improve your language skills.

International opportunities

International study trip
You will go on an international study trip once or more times during your studies. Work, learn and discover a new city! Think of destinations like Bilbao, Rome, Prague, Dublin, Berlin or London.

Study abroad
Study abroad for six months or a year at one of Tio's partner universities! With this, Tio offers its students an opportunity for self-development and to become well prepared for an international career. Naturally, a period abroad is also a valuable personal experience. Usually, you live on campus and study in an international class with different nationalities.

If you are enrolled in the four-year bachelor programme, you can opt for the Grand international tour. You then exchange your second-year internship for an extra semester of studying abroad and you study for a year at two different Tio partner universities.

Excursions and activities
Every year, you can participate in various study trips and international excursions, both within and outside the study programme, and join in the activities of student association Cognatio. These include the winter sports trip and the introduction week in the Ardennes.

Erasmus+ scholarship
The Erasmus+ grant is intended for students in higher education who want to study or do an internship in Europe. Whether a student can receive a grant depends on the grant amount made available to Tio. Your study coach can give you more information.

Practical matters
If you are going to do an internship abroad or going to study abroad, your study coach will be happy to help you plan and prepare. Costs should also be considered as they are not included in the tuition fee. These include costs for a plane ticket, accommodation, household expenses and a visa (if you need one). If you receive Dutch student finance, you will be eligible for an allowance for the period your student travel product was inactive during your international internship and study abroad. You may also be eligible for an Erasmus+ grant.

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Internship and graduation project

Gain work experience, get a behind-the-scenes look at top companies and discover what really inspires you. Choose an internship at a large company, a successful start-up, or push your boundaries and go abroad. The perfect opportunity to dive into the practical side of things!

Internship at Coca-Cola

The best study programme naturally includes the very best internship experience. Your internship and graudation project are the real deal! This is where you put your knowledge into practice and take your first steps toward a successful career. The best way to develop skills such as communication, research and cooperation is through practice: by doing. Which we do! Many students consider their internship to be one of the most enjoyable and instructive parts of their study programme.

International internship
Putting your new knowledge and skills into practice is the best way to become truly proficient. That is why you will gain a lot of experience during your studies. You will complete a 20-week internship. Looking for more practical experience? That is possible! You can extend your internship period or opt for additional work experience with the Honours Programme.

Large international network
From ID&T, G-star RAW, and fonQ, to Heineken, Disney, and BMW: Tio has a robust international network and solid connections with major (international) companies across various industries. Ask your lecturers if there are exciting internship opportunities within their network, propose your own internship company, and discuss your ideas with your personal study coach.

Personal guidance
Your study coach is ready to support you with a listening ear and valuable tips. Additionally, you attend internship classes and can always consult with your lecturers. Once you've started, your study coach visits you in your internship location, even if you're working abroad.

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Want to know more? Request the study guide in no time

Study guide Commerce Economics & Entrepreneurship