Media & Entertainment Management

Do you easily come up with new ideas? And do you offer new perspectives? Whether it's an event, media concept, campaign or entertainment idea, you see opportunities and think creatively. During the programme, you will learn how to develop those ideas into concepts. You will discover how to draw inspiration from trends, media and target groups, and how to translate your ideas into plans that are feasible and successful.

Would you like to know how media and entertainment work worldwide? You want to understand how international trends arise, how large media companies operate, and why certain formats, artists, or events are successful worldwide. We will teach you how the international media and entertainment industry operates. You will gain insight into global markets, cultural differences, revenue models, and the influence of digitalisation and platforms on media and entertainment.

You wonder why one media concept becomes a hit and another barely gets any attention. In the Media and Entertainment Management specialisation, you will learn to analyse what determines success: from target audience and timing to content, platform and experience. You will research trends, look at figures and feedback, and discover how to develop strong media concepts that really connect with the audience.

Would you like to know how different cultures deal with media? Are you curious about how people in different countries create, use and experience media? What works in one country may be received very differently in another culture. You will learn to take cultural differences into account in media and entertainment. You will discover how international target groups think, how content is adapted per country and how media is used worldwide to reach and connect people.

You don't just want to contribute ideas, you want to set up and implement projects and concepts yourself. We teach you how to develop an idea into a concrete plan: from concept development and planning to budgeting, collaboration and presentation. You learn to take responsibility, make choices and successfully implement your own projects in the media and entertainment world.

Would you like to share your knowledge and inspire others? During the programme, you will learn how to present creative concepts and media and entertainment strategies clearly, how to collaborate in teams, and how to use your knowledge to inspire others. This will help you develop leadership and communication skills that are valuable in the creative and digital media world.

Do you dream of an international career? During the study programme, you will have every opportunity to go international: during an internship, study period abroad or graduation project. You will discover how the international media and entertainment industry works, how to network globally and how to develop projects and concepts that appeal to multiple countries.

You are curious about everything related to music, film, theatre, games and online platforms. You will learn how these different media forms and entertainment products work, how they influence the public and how you can combine them in creative concepts and projects. This will help you develop a broad understanding that will assist you in coming up with and implementing successful ideas.