Influencer Marketing

Do you have a commercial outlook? You see opportunities that others may miss. You think of smart ways to sell something, reach target groups and grow turnover. During the Commerce Economics & Influencer Marketing programme, you will learn how to use this commercial mindset to make brands successful, including through social media and influencers.

Not afraid of a little attention? Whether it's sharing your opinion, presenting an idea or building your own brand, you stand up for yourself and dare to stand out. We'll teach you how to develop your personal style, how to present yourself professionally and how to help others do the same.

Would you like to know how to create campaigns that really work? Are you curious about how to devise and distribute content campaigns that not only reach a large audience, but also elicit responses and prompt action? During the programme, you will learn how to develop campaigns that score high on reach, engagement and conversion – from strategy to implementation.

Are you entrepreneurial and do you find it easy to make contact with people? Are you bursting with ideas and do you dare to take initiative? Whether it's starting a new project, entering into a partnership or approaching people, you go for it. During the Commerce Economics & Entrepreneurship programme, you will be prepared for entrepreneurship and, after graduation, employers and clients will be lining up for you.

Are you fascinated by social media and the power of influence? You don't just scroll through your feed, you want to know what's behind it. How do some posts go viral? Why do people blindly follow certain influencers? During the programme, you will learn how to use that influence smartly for campaigns, brands and commercial goals.

Would you like to know how content creators reach their audience? Are you curious about how influencers and brands strike exactly the right chord? What makes a video stick or a post get shared? During the Influencer Marketing specialisation, you will learn how to analyse and reach target groups with content that really resonates.

You want to know what really happens when an influencer collaborates with a brand. How does this influence the behaviour of followers, the image of a brand and sales figures? During this marketing programme, you will dive into cases, campaigns and figures. You will learn how to analyse the effect of collaborations and how to develop successful influencer strategies yourself.

Do you have an affinity with social media, content and communities? Are you active on social media every day and know exactly what's going on? Do you recognise good content, understand how online communities work and follow trends closely? We will teach you how to use that knowledge to grow brands and make real connections with your target audience.