Luxury Management

You’re interested in luxury brands and exclusive products, and you’re curious about what makes these brands so special. You pay attention to quality, image and the unique experience that luxury brands create for their customers. During the Commercial Economics & Luxury Management programme, you’ll learn how luxury brands are built, positioned and marketed, and how to translate exclusivity into a strong brand experience and commercial success.

You want to run a business at the highest level and dream of building a strong brand, an exclusive concept or a successful company. You think big, spot opportunities and are motivated to get the best out of yourself and your ideas. During the study programme in Entrepreneurship & Luxury Management , you’ll learn how to grow luxury brands and businesses, how to make strategic decisions and how to create value for a discerning and international target audience.

You like I like everything to be perfectly organised and have an eye for quality and attention to detail. You understand that a strong customer experience is created when every aspect is just right, from product presentation to service. During the commercial programme in Luxury Management, you’ll learn how to position exclusive brands and products and how to create a premium experience that meets the highest expectations.

You want to understand why luxury products and concepts feel so special and what makes people feel a connection to them. You’re curious to find out how exclusivity, quality and brand experience come together in strong luxury brands. During the study programme, you’ll learn how luxury brands create value, how they set themselves apart and how to develop a unique experience that appeals to and inspires customers.

You’re thinking about image and status, and you’re curious as to why certain brands, products and experiences hold such appeal. You recognise how image, exclusivity and brand perception shape the way people experience a brand. On the Commerce Economics & Entrepreneurship programme, you’ll learn how luxury brands set themselves apart and how to develop a strong brand identity that creates value and appeal.

You have an eye for emotion and brand value, and you’re curious about why people feel a connection to certain brands. You understand that a strong brand is more than just a product; it’s all about sense, experience and image. We’ll teach you how luxury brands use emotion to create value, and how to build strong brands that inspire customers and foster loyalty.

Are you ambitious and entrepreneurial, and do you find it easy to connect with people? You’re brimming with ideas and aren’t afraid to take the initiative. Whether it’s launching a new project, entering into a partnership or approaching people: you just go for it. The Commercial Economics programme prepares you for entrepreneurship, and once you graduate, employers and clients will be queuing up to work with you.

You want to understand what appeals to particular target audiences and are keen to find out why people choose certain brands, products or experiences. You find it interesting to discover what different target audiences value and how companies respond to this. You will learn how to analyse target audiences and how to tailor luxury brands and products to the wishes and expectations of specific customer groups.