Automotive

You love everything related to cars and follow developments in the automotive world with keen interest. You are curious about new models and innovations. During the Commercial Economics & Automotive programme, you will learn how to combine your passion for cars with marketing, sales and entrepreneurship, enabling you to recognise and capitalise on commercial opportunities within the automotive sector.

You want to learn why some brands and products are successful and others are not. You’re curious about what matters to customers and how companies respond to this. In the Automotive specialisation, you’ll learn how marketing, sales and consumer behaviour intersect, and how to use this knowledge to successfully launch products onto the market.

You want want to contribute to the future of mobility and are keen to learn about developments such as electric vehicles, smart technology and sustainable transport solutions. You look beyond today’s cars and contribute ideas on how people will travel in the future. During the study programme, you’ll learn how innovations are transforming the automotive industry and how to translate these into successful products and commercial opportunities.

You’re curious about consumer and buying behaviour and want to understand why people make certain purchases. You find it fascinating to discover what motivates customers and how brands respond to this. You’ll learn how to analyse customer and market insights and translate them into successful marketing and sales strategies within the automotive sector.

You have a commercial mindset and want to help create campaigns that get people moving. You’re curious about how brands reach, persuade and retain customers. In the Commerce & Economics programme, you’ll learn how to develop marketing campaigns, analyse target audiences and turn commercial opportunities into successful initiatives within the automotive industry.

Do you have an entrepreneurial mindset and find it easy to connect with people? You’re brimming with ideas and aren’t afraid to take the initiative. Whether it’s launching a new project, entering into a partnership or approaching people: you’ll go for it. This programme prepares you for entrepreneurship, and upon graduation, employers and clients will be queuing up to work with you.

You think analytically and want to understand what lies behind figures, trends and results. You’re interested in using data to make better decisions and identify opportunities. During the bachelor's programme in Commerce Economics & Automotive, you’ll learn how to analyse market data and customer insights, and how to translate data into smart commercial strategies.

You want to work with customers in the future and thrive on personal contact. You listen carefully to customers’ wishes and enjoy working with them to find suitable solutions. We’ll teach you how to build strong customer relationships, understand customer needs and translate these into successful sales and marketing activities.