Interior & Design

You have a stong sense for style, design and interior spaces, and you recognise what makes a space attractive and atmospheric. You have an eye for detail and an understanding of how design influences people’s experiences. During the Commercial Economics programme with Interior & Design, you’ll learn how to combine your sense for design with marketing and commerce, enabling you to successfully bring interior concepts and products to market.

You are visually oriented and have an eye for what is attractive and stylish. During the Interior & Design specialisation, you’ll focus on details, presentation and the appeal of products, spaces and brands. You’ll learn how to combine your sense of design with marketing and commerce, so that you can inspire customers and successfully launch products onto the market.

You want to contribute ideas on campaigns and conversion rates, and you’re curious about how marketing motivates people to take action. You’re fascinated by how creative ideas, clever campaigns and customer behaviour come together to deliver results. We’ll teach you how to develop campaigns, analyse customer behaviour and turn visitors into customers, both online and offline.

You want to know how online shops encourage people to buy and are keen to find out how marketing, presentation and customer experience influence buying behaviour. You’re interested in how online shops turn visitors into customers. During the programme, you’ll learn how to make online shops commercially successful and how to use design, content and marketing to inspire and persuade customers.

You combine a flair for design with commercial acumen and see not only what is beautiful, but also what has the potential to be successful. You understand how design, interior design and visual appeal can contribute to the success of a product, brand or concept. You’ll learn how to combine your flair for design with marketing and entrepreneurship, so that you can turn your creative ideas into commercial opportunities.

You want to learn how online and offline come together and reinforce each other. You’re curious to find out how brands and shops reach and inspire customers through both digital channels and in-store environments. During the bachelor's degree programme in Commercial Economics, you’ll learn how to create a strong customer experience by cleverly integrating online marketing, online shops and in-store concepts.

Do you have an entrepreneurial mindset and find it easy to connect with people? You’re brimming with ideas and aren’t afraid to take the initiative. Whether it’s launching a new project, entering into a partnership or approaching people: you go for it. The Commercial Economics study programme prepares you for entrepreneurship, and once you graduate, employers and clients will be queuing up to work with you.

You enjoy thinking about the customer experience and presentation, and have a keen eye for how products, spaces and brands are perceived by others. You understand that a brand’s image has a major influence on how people experience something. During the study programme, you will learn how to combine the customer experience, presentation and commerce to inspire clients and successfully launch and sell products and concepts on the market.