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Experience Travel
Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

Experience Travel

Commerce Economics & Entrepreneurship specialisation

Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack
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2023 - Studiegids
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2023 - Open dagen
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Travel is no longer just about the destination – it’s all about the experience. From extreme survival trips in the mountains to exclusive culinary tours of the world’s best restaurants, the Experience Travel specialisation teaches you how to turn unique travel moments into successful business concepts.
For example, you could work as a travel marketer, e-commerce and online travel specialist, experience manager or partnership consultant. Or start your own business!

QS Stars
"Employability"

Bachelor's degree Experience Travel
Commerce Economics & Entrepreneurship specialisation

Full time
4 year / 3 year Fasttrack
Practical
Theory
International internship
Study abroad
Admission requirements
High school diploma
Contact hours
16 - 20 / 20 - 24Fasttrack

Does this bachelor programme suit you?

The bachelor's programme in Commercial Economics & Entrepreneurship with a specialisation in Experience Travel teaches you how to respond to a growing trend with knowledge of experience marketing and travel. Do you recognise yourself in some of the following descriptions? Then this programme is the perfect match for you! Are you:

  • A story builder?

    You understand that travelling is so much more than just a booking and that it's all about the experience, the story and the emotion behind it. You want to inspire people and give them an experience they will never forget. That's why you get people excited and know what they need for the most special experience of their lives.

  • Trend-conscious?

    You have an eye for what's trending and new. You see trends coming before others do and know how to turn them into creative ideas. This allows you to respond to what people want, even before they know it themselves. In the Commerce Economics & Experience Travel programme, you will learn how to use your creativity and sense of trends to develop inspiring travel experiences and sell them with inspiring content and storytelling.

  • A go-getter?

    You want brands, destinations or experiences to really stand out and appeal to people. You make sure they are unique and attractive, so that everyone talks about them and they are not easily forgotten. We teach you how to create strong marketing and promotion strategies. You will discover how to present brands and destinations in a recognisable and appealing way, so that they stand out from the rest.

  • Entrepreneurial?

    Would you like to know how sales, travel and entrepreneurship come together? Are you looking for ways to help people discover the world and turn that into a successful business model? During the Experience Travel specialisation, you will learn how to turn a travel idea into a strong concept, how to attract customers and how to turn travel into a profitable business.

  • A storyteller?

    Do you get excited about unique travel experiences and the stories behind them? Do you enjoy taking people on a journey and using stories to make travelling even more special? At Commerce Economics & Experience Travel, you will discover how to use storytelling to inspire customers and encourage them to choose your trip.

  • Commercially minded?

    Would you like to learn about the commercial side of travel? Are you curious about what goes into marketing and selling travel? We will teach you how to turn a dream trip into a successful product – from marketing to target audience and from pricing strategy to customer experience.

  • An experience creator?

    Would you like to contribute to creating unforgettable trips and events? You'd love love to help create unforgettable trips and events. At Experience Travel, you will learn how to plan, organise and market special trips and events.

  • Interested in the online world?

    You understand that travel is mainly sold online, via websites, apps and social media. That's why you'll learn how to use online marketing and digital tools to get people excited about their next trip. You'll learn everything about online sales, digital campaigns and how to reach and help customers online.

Take a look at the curriculum for more information about this bachelor programme or attend an open day to experience the atmosphere and meet students and lecturers.

Marketing in a nutshell

  • Study Commerce Economics and Entrepreneurship: career and job opportunities
    Study Commerce Economics and Entrepreneurship: career and job opportunities
  • Internships in (online) marketing and social media
    Internships in (online) marketing and social media
  • What projects does the Commerce Economics and Entrepreneurship programme offer?
    What projects does the Commerce Economics and Entrepreneurship programme offer?

Experience Travel in practice

You will learn to recognise and utilise trends in travel, experience management and commerce. You will also develop the skills needed to put events and travel on the map. During practical lessons and projects, you will quickly master the combination of commercial aspects, such as sponsorship and sales, with creative concepts. You will learn from experts in the field and gain practical experience with real-life cases and international projects.

Become an experience travel marketer

The Experience Travel specialisation allows you to discover how to combine travel and marketing into successful experience concepts and campaigns. You will learn how to get the right target groups excited and understand what people need for the most extraordinary experience of their lives. By responding to the wishes of adventurous travellers, you will ensure that your business continues to grow.

Maak het als experience travelmarketeer
Les van de beste

Learn from the best

Since 2017, the Higher Education Guide has named the Commerce Economics and Entrepreneurship programme the best marketing programme in the Netherlands, and the programme has received the highest scores in the National Student Survey (NSE). Our entrepreneurial lecturers, who draw their knowledge and expertise directly from the business world, bring their experience from their (international) careers straight into the classroom. So you're in good hands at Tio!

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Why choose Commerce Economics and Entrepreneurship?

  1. Tio offers accelerated studying: complete a bachelor’s degree in just 3 years.

  2. You study at the best Marketing programme in the Netherlands (Higher Education Guide).

  3. In small classes with an average of 10 students, you will have 20-24 contact hours per week.

  4. Take advantage of our large international network for your internship or study abroad period.

  5. You can count on a personal study coach who will guide and support you from start to finish.

  6. You will study at the leading private business school in the Netherlands, which stands for personal, excellent and entrepreneurial education.

  7. You dive right into the real world! During projects, internships and marketing cases, you will develop the skills that you will use throughout your career.

  8. Step into tomorrow's world, where what you learn fits perfectly with what lies ahead. You will prepare yourself for a successful future.

After graduating

Travel, marketing and sales are a golden combination! With your entrepreneurial mindset and knowledge of experience marketing, you will be able to respond to this growing trend. In the Netherlands or abroad, there are many places where you can work. Want to know what you could become? Check out your job opportunities here!

Your career perspectives
This bachelor's degree has been accredited by the NVAO and educates students in three or four years for the internationally recognised title of Bachelor of Science (BSc) (ISAT-code: 30119). Also, you can earn your Associate degree in just 2 years. If you choose a specialisation, your grade list will include an annotation listing the chosen specialisation when you graduate. The curriculum is aligned with the national educational profile of Commercial Economics. Upon completion of this bachelor's degree, you will be awarded the coveted diploma from Tio University of Applied Sciences.

Want to know more? Request the study guide in no time

Study guide Commerce Economics & Entrepreneurship