Fashion Management

You’re interested in fashion, trends and lifestyle, and are always keen to find out what’s happening in the fashion world. On the Commercial Economics & Fashion Management programme, you’ll learn how to analyse trends and translate them into successful marketing strategies, strong brands and commercial opportunities within the fashion industry.

You want to bring sales and strategy together and are keen to find out how successful brands grow. You understand that good sales results stem from smart choices and a clear approach. During this study programme, you’ll learn how to develop commercial strategies, analyse customer needs and translate these into successful sales and marketing plans within the fashion world.

You want to learn about the commercial side of fashion and are curious to find out how fashion brands achieve success. You want to understand how marketing, sales and consumer behaviour come together in the fashion world. We’ll teach you how to successfully bring fashion products to market and how to turn commercial opportunities into strong brands and results.

You understand that appearance influences choices and want to influence what people buy. You are curious about what drives consumers. You’re interested in how brands respond to desires, trends and needs to make products successful. In our degree programme, you’ll learn how to analyse consumer behaviour and translate these insights into effective marketing, branding and sales strategies.

You enjoy working with style and have an eye for what appeals to people. You’re interested in trends, image and the way brands present themselves. During the Fashion Management specialisation, you’ll learn how to combine your sense of style with marketing and commerce, so that you can bring brands and products to market in a stylish way.

Do you have an entrepreneurial mindset and find it easy to connect with people? You’re brimming with ideas and aren’t afraid to take the initiative. Whether it’s launching a new project, entering into a partnership or approaching people: you go for it. The Commercial Economics study programme prepares you for entrepreneurship, and once you graduate, employers and clients will be queuing up to work with you.

You’re curious about innovation and sustainability in fashion and want to know how the fashion industry is evolving. You’re keen to find out how brands are responding to new technologies, circular business models and conscious consumer choices. In the Commercial Economics programme, you’ll learn how to turn trends and innovations into commercial opportunities and how to contribute to a future-proof fashion industry.

You have a keen sense of trends and quickly pick up on what’s happening in the fashion world. You keep a close eye on new developments and are curious about why certain styles, brands or products become popular. During the study programme, you’ll learn how to analyse trends and translate them into commercial opportunities, strong marketing strategies and successful fashion concepts.