Festival Management

Festivals and events give you a real buzz, and you love creating unforgettable experiences for people. You’re curious to find out what’s involved in organising and promoting successful events. In the Commercial Economics & Festival Management programme, you’ll learn how to market events, reach visitors and turn commercial opportunities into successful festivals and experiences.

You’re interested in marketing and promotion and want to know how festivals and events reach their target audience. You’re keen to find out how to get the right message to the right people at the right time. We’ll teach you how to develop marketing campaigns, promote events and get visitors excited about taking part in a festival or event.

You enjoy working together on projects and draw energy from achieving results with others. You share ideas, take responsibility and contribute to effective collaboration within a team. During the Commercial Economics programme, you’ll learn how to organise events in collaboration with various parties and how to successfully take projects from concept to completion.

You want to know how to get festival visitors excited and create an unforgettable experience. You’re curious about how marketing, experience and communication come together to get people moving. During the study programme, you’ll learn how to analyse visitor behaviour and how to develop campaigns and concepts that raise the profile of festivals and attract visitors.

You spot opportunities in trends and target audiences and are curious about what drives people. You recognise key developments in the market and understand how to capitalise on them to reach the right visitors. You’ll learn how to analyse trends, research target audiences and translate these insights into successful marketing campaigns and events.

You’re ideally suited to the festival industry if you’re flexible and able to perform under pressure. You know how to keep your cool when plans change or the pressure mounts. You adapt quickly, think in terms of solutions and maintain a clear overview, even during busy periods. During the study programme, you’ll learn how to organise events and projects successfully and how to deal with the dynamics involved.

Do you have an entrepreneurial mindset and find it easy to connect with people? You’re brimming with ideas and aren’t afraid to take the initiative. Whether it’s launching a new project, entering into a partnership or approaching people: you go for it. The Commercial Economics study programme prepares you for entrepreneurship, and once you graduate, employers and clients will be queuing up to work with you.

You want to make an impact on major events and help create experiences that thousands of people will remember. You’re curious about how events are conceived, organised and successfully marketed. During the programme and specialisation in Festival Management, you’ll learn how to combine marketing, visitor experience and commercial aspects to create and grow meaningful events.