Digital Business & Generative AI

You don't want to be left behind; you want to be at the forefront of the digital world. You are curious about the latest technology, AI and smart business models. You are not afraid to pioneer and enjoy discovering how to use digitisation to make a difference. During the programme, you will work with innovative tools, develop digital strategies and learn how to be the first to spot opportunities in a rapidly changing market.

Do you enjoy experimenting with new technology and media? Are you always curious about the latest developments in tech and media? Do you enjoy discovering how to use tools such as AI, apps or platforms? At Digital Business & Generative AI, you will learn how to use new technologies – such as Big Data and AI applications – to innovate businesses, create smart content or build digital strategies that really work.

When faced with challenges, do you always look for the smartest and most efficient solution? If something can be done faster, easier or better, you keep searching until you find the best approach. We teach you how to use digital tools, AI and data to analyse issues and come up with efficient solutions. Think about automating processes, optimising digital strategies and using technology smartly to save time, money and energy.

You are passionate about the latest gadgets and technologies. From smart tools to AI gadgets, you want to know how they work and how you can use them in the business world. During the programme, you will learn how to use new technologies such as AI, apps and digital tools in a smart way for marketing, sales and entrepreneurship. You will discover how innovation contributes to commercial growth and impact.

You understand that online and offline reinforce each other. You think in terms of smart combinations: from a good website to the experience in a pop-up store or at an event. We teach you how to seamlessly connect online and offline channels. Think of omnichannel strategies, customer journeys, digital marketing and how to use AI and data to give customers the same top experience everywhere.

You are curious about how technology – and AI in particular – is changing the world. You want to know what's behind smart tools such as ChatGPT or TikTok algorithms and how you can use them yourself. During the programme, you will discover how digital technology and generative AI are changing business models, how companies use AI for marketing, data analysis or customer service, and how you can use tools such as Cogniti or ChatGPT to make your work smarter. This will enable you to not only understand technology, but also apply it strategically.

You quickly see what works, what could be improved, and you want to keep optimising. We teach you how to use data to continuously improve campaigns, platforms, and customer journeys. With tools such as A/B testing, dashboards, and AI analytics, you discover what works best for your target audience and how to increase your impact with smart insights.

Would you like to contribute to the future of brands, platforms and customer experience? Do you see opportunities to make brands smarter, more personal and more innovative with the help of technology? During the programme, we will teach you how to build and strengthen brands with data, AI and digital business. You will dive into customer journeys, digital strategies and smart tools that help companies surprise and retain customers. This will enable you to deliver the best brand experience — online and offline.