Interested in the online world?

Can you always be found online on your mobile or laptop? Do you wonder how you can get the best online sales? Perfect match! Setting up your own digital student company is part of the study programme and also boosting your online sales via, for example, Google.

Do you see opportunities, always and everywhere? Would you like to start your own business? You can get started with this in this commercial economics programme. Together with your fellow students you set up an online business and you advise companies in the field of strategy and (online) marketing.

Do you pitch the best sales idea and do you leave the competition far behind? Your sales skills will be developed and put to the test during, among other things, the sales week and the final of the Student Company project.

Commerce Economics & Entrepreneurship: one of a kind

Do you want to work on the best campaigns and latest concepts to make brands like G-star and Coca-Cola stronger, or make a difference at an innovative startup? Can you envisage the most original ways to get people excited about a new product? If you want to make it all the way in the international commercial world, then the Commerce Economics and Entrepreneurship bachelor's degree is made for you.
You might, for example, work as an account manager, (online) marketer, social media executive or sales manager. Or start your own online business!

Does programme suit you?

Tio’s bachelor programme Commerce Economics and Entrepreneurship with additional focus on e-commerce a.k.a. online marketing. Do you recognise yourself in some of these characteristics? If so, this could be the perfect programme for you! Are you:

Commercially oriented?
Do you have a sense of commerce, do you know what sells, are you aware of the latest (online) trends? Then the bachelor programme Commerce Economics and Entrepreneurship suits you. During the programme you learn how to make a business profitable with your commercial insight.
Interested in the online world?
Can you always be found online on your mobile or laptop? Do you wonder how you can get the best online sales? Perfect match! Setting up your own digital student company is part of the study programme and also boosting your online sales via, for example, Google.
Entrepreneurial?
Do you see opportunities, always and everywhere? Would you like to start your own business? You can get started with this in this commercial economics programme. Together with your fellow students you set up an online business and you advise companies in the field of strategy and (online) marketing.
Sales minded?
Do you pitch the best sales idea and do you leave the competition far behind? Your sales skills will be developed and put to the test during, among other things, the sales week and the final of the Student Company project.

Creative?
Are you creative and do you think "out of the box"? Get started with developing your own brand, from logo to complete corporate identity.
Action-oriented?
Do you like to roll up your sleeves and often take initiative? Develop the ultimate summer promotion and give the ice cream sales of a company like Magnum a boost. Just an example of a future assignment.
Good at coming up with new ideas?
How do you boost engagement and conversions? And how do you go about growing a (digital) business? In the Commerce Economics and Entrepreneurship programme, you’ll learn to think outside the box in order to come up with the best new concepts.
A fan of social media?
Would you like to explore social media and are you keen to find out how to optimise your online visibility and help businesses reach their target audience? You keep up with trends, think carefully about content and recognise the power of digital content. On this programme, you’ll learn how to use social media strategically, develop effective campaigns and create an online impact for brands and businesses.

Take a look at the curriculum for more information about this bachelor programme or attend an open day to experience the atmosphere and meet students and lecturers.

Study programme

You will dive into the international world of marketing, e-commerce, sales and entrepreneurship. We’ll teach you how to deal with different target groups. Learn all the ins and outs of sales processes and the latest marketing techniques through a mix of theory and practice. This combination allows you to apply everything you learn as a student immediately and ensures you never get bored. You will draw up effective marketing plans, develop online campaigns and close deals like a pro. In the project weeks, you will tackle the online strategy and website of an existing company, set up your own digital business from A to Z and start working on challenging business cases.

Become a marketer

You develop your potential as a commercial professional and will draw up marketing plans, develop campaigns that cleverly respond to the wishes of the consumer, close the best deals and develop your talents as an up-and-coming entrepreneur. From online branding to international business plans, you will become a star in sales and persuasion and know better than anyone what it takes to establish a commercially successful brand. With the skills you learn here, you will always be ahead of the rest.

Specialisations within Commerce Economics and Entrepreneurship

In addition to the general programme – the all-round Commerce Economics and Entrepreneurship programme – you can specialise within the field. During each phase of your studies, you will delve deeper into your specialisation. You will gain a broad understanding of your future field of work and continuously hone your knowledge and skills. You can specialise in:

Why choose Commerce Economics and Entrepreneurship?

Tio offers accelerated studying: complete a bachelor’s degree in just 3 years.
You study at the best Marketing programme in the Netherlands (Higher Education Guide).
In small classes with an average of 10 students, you will have 20-24 contact hours per week.
Take advantage of our large international network for your internship or study abroad period.
You can count on a personal study coach who will guide and support you from start to finish.
You will study at the leading private business school in the Netherlands, which stands for personal, excellent and entrepreneurial education.
You dive right into the real world! During projects, internships and marketing cases, you will develop the skills that you will use throughout your career.
Step into tomorrow's world, where what you learn fits perfectly with what lies ahead. You will prepare yourself for a successful future.

After graduating

There is a huge demand for talented young professionals like you. The Commerce Economics and Entrepreneurship bachelor’s degree is not only the starting point for an illustrious career but also the ideal route towards starting your own business. If you are ready for an unforgettable journey of growth, development and success, this study programme is your ticket to a world of possibilities.

This bachelor's degree has been accredited by the NVAO and educates students in three or four years for the internationally recognised title of Bachelor of Science (BSc) (ISAT-code: 30119). If you choose a specialisation, your grade list will include an annotation listing the chosen specialisation. The curriculum is aligned with the national educational profile of Commercial Economics. Also, you can earn your Associate degree in just 2 years (ISAT-code: 80171). Upon completion of this bachelor's degree, you will be awarded the coveted diploma from Tio University of Applied Sciences.

Commerce Economics and Entrepreneurship

All study choice activities

Bachelor's degree Commerce Economics and Entrepreneurship

Does programme suit you?

Commercially oriented?

Interested in the online world?

Entrepreneurial?

Sales minded?

Creative?

Action-oriented?

Good at coming up with new ideas?

A fan of social media?

Marketing in a nutshell

Study programme

Become a marketer

Learn from the best

Specialisations within Commerce Economics and Entrepreneurship

Automotive

Digital Business & Generative AI

Experience Travel

Fashion Management

Festival Management

Influencer Marketing

Interieur & Design

Luxury Management

Why choose Commerce Economics and Entrepreneurship?

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After graduating

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