Creative concept design

The creation of a marketing concept. Develop and present an unforgettable experience or product.

Digital student company

Together with your fellow students you set up their own online company. Jointly devise a product, conduct market research to see what the odds are, prepare a business plan, sell shares and then really get to work!

Every entrepreneur has a dream: to get the highest market share, to be appreciated by his customers, and to make a tremendous turnover; in short, entrepreneurs enjoy challenges. To make this dream come true, you require: perseverance, internal motivation, a range of skills and in particular much practical experience. This is precisely what the ‘Digital Student Company’ project offers students. By taking part in the ‘Digital Student Company’ project, you will discover what challenges and opportunities entrepreneurship offers.

In this project you will become acquainted with entrepreneurship and develop important skills. In the student company, you can get experience on numerous aspects of entrepreneurship. In the company you will carry out all the activities yourselves: the purchasing, the preparation of the production, the manufacturing of the product or having it manufactured or imported, the marketing, the sales, the financial administration and the personnel administration. For this purpose, you can use the knowledge and skills that you learned in other courses, such as Marketing, Methods and Techniques and Corporate Social Responsibility.

Digital marketing

Knowledge and application of digital marketing, with which the marketing objectives of the company are realized through online and interactive media.

E-commerce week

During the e-commerce week project you will take a look behind the scenes of a well known company. You will follow workshops and help the company with an online marketing challenge they are currently encountering. Will your team develop the best strategy to tackle their online marketing problems? 

E-commerce

Buying and selling of goods and services over the internet. Think of booking a hotel or trip or selling products through a webshop.

E-commercetools

After the theory you will now get started with practical e-commerce tools such as Hootsuite, MailChimp and Hubspot. These tools or equivalent programs are among the basic tools of an e-commerce department.

Every week the theoretical background of a tool is briefly discussed, after which you dive into the tool yourself to carry out a number of assignments.

Guest lectures

Three guest lecture days, workshops given by experts from within the industry.

Search engine marketing

Search engine marketing is the specialty that makes web pages findable in search engines. You learn digital analysis through Google Analytics, advertising in search engines and how to reach high rankings in search engine search results (SEO).

Supply chain management

Make or buy, vendor rating, benchmarking, purchasing processes, contracting, negotiating.

Web design

How do you create the perfect web design? During this course you will develop skills and knowledge that helps you to brief a web designer and talk about web design with professionals in the field. Also you will work with CMS, the backend of a website, yourself.

Account management

How to best handle and satisfy your (future) clients needs and maintain a good relationship with them.

Branding

Get to know the ins and outs about branding during the Project Branding. Research your favourite brand, make a collage for various target audiences, visit a company that is known for its strong brand profile and eventually create your own brand. You will develop a logo, brand profile and promotion strategy for this brand.

Branding

What is a brand? And how can you develop and manage a brand?

Marketing communication plan

In a marketing communication plan you will further develop the strategic marketing plan. Think of the best way to use the marketing communication mix; Product, Place, Promotion, Price, People, Process and Physical evidence.

Business correspondence

Writing business letters, commercial texts, reports.

Sales week

For the implementation of this project, there is close collaboration with the trade association Sales Management Association (SMA). In collaboration with SMA, various events are organised during the sales week. For example, a guest lecture from the Young Sales Professional of the Year, a behind the scenes at a company affiliated with SMA and a speed date event with SMA members. A great opportunity to get acquainted with potential future employers.

Commercial skills

During the commercial skills course you will work on your commercial skills. You learn to recruit prospects, conduct a structured sales call, negotiate and deal with complaints.

Consumer behaviour

What are the reasons behind certain behaviours of consumers and how can you use this in your advantage?

Digital sales

At the digital sales course you will learn about CRM systems and social selling and how to use these effectively during sales activities. 

Marketing

Analysis of trends and developments, competition analysis, swot-analysis, confrontation matrix. Purchaser’s behaviour, market segmentation, positioning, marketing mix, promotion.

Marketing communication

Consumers are confronted with hundreds of advertisments, commercials and posters everyday. How can your message stand out and best reach your target audience? During this course you will get all the ins and outs about marketing communication and learn how to develop your own marketing communication plan step-by-step.

Master classes

Various master classes in e-commerce, marketing and sales.

Sales management

Of course you want to hit all your targets. Therefore you need to manage the sales department well; get organised, evaluate and adjust techniques and activities to get the best results possible.

Sales skills

Sales, sales, sales! After completing the sales skills course you can sell anything. You are prepped like a true sales trainee and will get to know all the tips and tricks about sales.

Strategic marketing

Strategic analyses, confrontation matrix, marketing mix, operational marketing plan, strategic plan.

Company visits

Visits to, for example, advertisement companies, webshops and multinationals. 

International study trip

A trip across Europe where you visit a partner school, attend an international lecture and visit international companies. Under the guise of 'learning by doing' you learn even better to apply theoretical knowledge in practice. A perfect mix of business and pleasure.

Communication

Presentation techniques, providing advice, interview techniques, bad news interviews, meetings, assertivity. 

Management game

You compete with your management team against other teams to run the best company. Financing, purchasing, yield management, marketing, management skills, everything will be handled. 

Corporate communication

Corporate identity, image, brochures, advertisements, press communication, dm, annual reports. 

Corporate social responsibility

Corporate social responsibility is a form of doing business in which People, Planet and Profit are central.

Cross-cultural communication

Intercultural interaction, communication and conflict management, cultural sensitivity. Dealing with cultural differences within a team, to use cultural differences to achieve optimal results.

English

Industry-oriented communication at management level, listening, reading and writing of social as well as work related texts.

Finance & accounting

The ambition level of the Finance & Accounting course is to teach students the theoretical and practical principles of business economics. In the first and second year the course outlines financing a company and costs of the company. In the third year you will gain insight into financial reporting. 

Information management

During and after your bachelor course you will get to work with CRM, CMS and other information systems. Together with the IT department you convert information needs and wishes into information applications, in which you as key user play a big role in the design and improvement of these systems.

Introduction to finance & accounting

Introduction to business economics, where you learn important basic principles of business economics. 

Exemption for students whose pre-education included Management & Organisation or Business Economics.

Management skills

Leading meetings, motivating others, conflict management, conversation techniques, management styles. 

Operations management

Efficiency and effectiveness of business processes in the hospitality industry. Design and analysis of processes, quality assurance. 

Organisational behaviour

Management process, information flow, organisational culture, organisational models, decision-making process, management change.

Professional development

Careers counselling, competence development, job interview training.

Project management

Working together, taking initiative and participating in the project team.

Law

Trademark law, intellectual property rights, corporate law. 

Data analysis

Applying business models, gathering information and drawing conclusions.

Final thesis

You are going to do research independently or within a company.
Graduation plays an important role within the bachelor programme. During your final thesis project you work as a professional to bring your knowledge and skills into practice. You will be working on developing the latest skills you need for your future profession. Graduation takes place through the successful execution and completion of a final thesis. This thesis assignment is usually done for an organisation with a problem. Students can also do a final thesis assignment at the one of the professorships of Tio, or graduate independently. During the graduation, the student carries out applied research. That means deliberate and methodical search for knowledge and understanding concerning practical problems, in the form of answers to previously asked questions.

Preparation for the final thesis

The aim of this course is to prepare for the final thesis assignment by laying the foundations for the independent research assignment and writing a final thesis proposal.

Market research

Working in groups of two, students will complete a sector-related research assingment (qualitative research, quantitative research, or a combination of the two). Students must formulate a research problem, set up an investigation, assemble data, analyse the data and draw conclusions. A research report will be submitted as an end product.

Research methods

The research methods course aims to teach students various research skills. In particular the practical aspects of research. The research proces is discussed in all its aspects, such as the preparation of a problem statement, the choice of a research method, questionnaire structure, fieldwork and reporting.

Minor

Besides the major, during which you attend the subjects of the curriculum, you can choose a minor of 20 ECs or two minors of 10 ECs to specialise and further expand your knowledge. Which minor suits you best?

Free choice

You can organise 4 ECs by yourself. For example help at one of the edcation fairs Tio participates in or assist on the open day.

(International) Internships

Chose an (international) internship to gain your first work experience. The two internship periods are at least 13 weeks.

Additional language

German 1-2 and/or Spanish 1-2. Only German 1 and Spanish 1 are at beginner’s level.

Wine study

Wine knowledge, food & wine combinations, vinification, gastronomy, wine tasting and optional wine trip.

Creative concept design

The creation of a marketing concept. Develop and present an unforgettable experience or product.

E-commerce week

During the e-commerce week project you will take a look behind the scenes of a well known company. You will follow workshops and help the company with an online marketing challenge they are currently encountering. Will your team develop the best strategy to tackle their online marketing problems? 

Digital marketing

Knowledge and application of digital marketing, with which the marketing objectives of the company are realized through online and interactive media.

E-commerce

Buying and selling of goods and services over the internet. Think of booking a hotel or trip or selling products through a webshop.

E-commercetools

After the theory you will now get started with practical e-commerce tools such as Hootsuite, MailChimp and Hubspot. These tools or equivalent programs are among the basic tools of an e-commerce department.

Every week the theoretical background of a tool is briefly discussed, after which you dive into the tool yourself to carry out a number of assignments.

Guest lectures

Three guest lecture days, workshops given by experts from within the industry.

Search engine marketing

Search engine marketing is the specialty that makes web pages findable in search engines. You learn digital analysis through Google Analytics, advertising in search engines and how to reach high rankings in search engine search results (SEO).

Web design

How do you create the perfect web design? During this course you will develop skills and knowledge that helps you to brief a web designer and talk about web design with professionals in the field. Also you will work with CMS, the backend of a website, yourself.

Account management

How to best handle and satisfy your (future) clients needs and maintain a good relationship with them.

Branding

Get to know the ins and outs about branding during the Project Branding. Research your favourite brand, make a collage for various target audiences, visit a company that is known for its strong brand profile and eventually create your own brand. You will develop a logo, brand profile and promotion strategy for this brand.

Commercial skills

During the commercial skills course you will work on your commercial skills. You learn to recruit prospects, conduct a structured sales call, negotiate and deal with complaints.

Marketing communication plan

In a marketing communication plan you will further develop the strategic marketing plan. Think of the best way to use the marketing communication mix; Product, Place, Promotion, Price, People, Process and Physical evidence.

Digital sales

At the digital sales course you will learn about CRM systems and social selling and how to use these effectively during sales activities. 

Sales week

For the implementation of this project, there is close collaboration with the trade association Sales Management Association (SMA). In collaboration with SMA, various events are organised during the sales week. For example, a guest lecture from the Young Sales Professional of the Year, a behind the scenes at a company affiliated with SMA and a speed date event with SMA members. A great opportunity to get acquainted with potential future employers.

Marketing

Analysis of trends and developments, competition analysis, swot-analysis, confrontation matrix. Purchaser’s behaviour, market segmentation, positioning, marketing mix, promotion.

Master classes

Various master classes in e-commerce, marketing and sales.

Sales management

Of course you want to hit all your targets. Therefore you need to manage the sales department well; get organised, evaluate and adjust techniques and activities to get the best results possible.

Sales skills

Sales, sales, sales! After completing the sales skills course you can sell anything. You are prepped like a true sales trainee and will get to know all the tips and tricks about sales.

Company visits

Visits to, for example, advertisement companies, webshops and multinationals. 

Digital student company

Together with your fellow students you set up their own online company. Jointly devise a product, conduct market research to see what the odds are, prepare a business plan, sell shares and then really get to work!

Every entrepreneur has a dream: to get the highest market share, to be appreciated by his customers, and to make a tremendous turnover; in short, entrepreneurs enjoy challenges. To make this dream come true, you require: perseverance, internal motivation, a range of skills and in particular much practical experience. This is precisely what the ‘Digital Student Company’ project offers students. By taking part in the ‘Digital Student Company’ project, you will discover what challenges and opportunities entrepreneurship offers.

In this project you will become acquainted with entrepreneurship and develop important skills. In the student company, you can get experience on numerous aspects of entrepreneurship. In the company you will carry out all the activities yourselves: the purchasing, the preparation of the production, the manufacturing of the product or having it manufactured or imported, the marketing, the sales, the financial administration and the personnel administration. For this purpose, you can use the knowledge and skills that you learned in other courses, such as Marketing, Methods and Techniques and Corporate Social Responsibility.

Communication

Presentation techniques, providing advice, interview techniques, bad news interviews, meetings, assertivity. 

Cross-cultural communication

Intercultural interaction, communication and conflict management, cultural sensitivity. Dealing with cultural differences within a team, to use cultural differences to achieve optimal results.

English

Industry-oriented communication at management level, listening, reading and writing of social as well as work related texts.

Finance & accounting

The ambition level of the Finance & Accounting course is to teach students the theoretical and practical principles of business economics. In the first and second year the course outlines financing a company and costs of the company. In the third year you will gain insight into financial reporting. 

Law

Trademark law, intellectual property rights, corporate law. 

Professional development

Careers counselling, competence development, job interview training.

Research methods

The research methods course aims to teach students various research skills. In particular the practical aspects of research. The research proces is discussed in all its aspects, such as the preparation of a problem statement, the choice of a research method, questionnaire structure, fieldwork and reporting.

(International) Internships

Chose an (international) internship to gain your first work experience. The two internship periods are at least 13 weeks.

Additional language

German 1-2 and/or Spanish 1-2. Only German 1 and Spanish 1 are at beginner’s level.

Wine study

Wine knowledge, food & wine combinations, vinification, gastronomy, wine tasting and optional wine trip.

Event management

This minor teaches you how you can strategically use an event to promote a brand or business.

Management development internship

An intensive management internship for exceptional students that has you developing and applying your management skills.

Grand international tour

Instead of a second internship, you will study abroad for two semesters at one or two of Tio’s partner universities. 
Only available as part of the four-year programme.

Practical minor

Put everything you have learned during your studies into practice by conducting research at an organisation.

International business

You will acquire knowledge of international marketing, business English and international management to be able to advise a global player.

Research

This minor is the perfect preparation for an academic master’s programme  and teaches you more about conducting research.

International financial management 

You analyse the international, business and financial risks of corporate acquisitions.

Sales

Develop your sales skills: familiarise yourself with the ins and outs of customer relationship management, social selling and co-creation within the B2B sector.

Internship minor

If you want to acquire even more practical experience, increase your knowledge of the sector and give your CV a boost, you can complete an internship at an organisation of your choosing.

Study abroad

Enrich your language skills and international contacts by studying one semester at a partner university abroad. 
The semesters of some universities do not align with Tio’s. As a result, you may miss a few weeks of classes at Tio or incur one or more months’ worth of study delay. Spending two semesters at one of Tio’s partner universities is only possible when you choose the four-year study programme.