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Course catalogue

During your study period at Tio you have the possibility to choose courses from different subject areas. To make your choice even more convenient, we have set up modules with courses, matching the different study areas. All courses and subjects are taught by professionals from the industry, working within the industry at a day to day basis.

Courses and modules offered by Tio

Before you enrol for the exchange programme, please take a good look at the courses and modules stated below, and pick the one that suits you best. Please note that there are different modules during the fall and spring semester. Are you going to study two semesters at Tio? Make sure to select a module for both semesters.
Next to the offered modules, we offer a selection of ‘elective courses’, which you can pick and select freely. This offers you the possibility to broaden your knowledge or extend the number of EC‘s which you will obtain during your study period at Tio.

Fall semester: Tio modules

Stated below you will find the courses and modules for the fall semester. For a PDF of the course descriptions click here.

Hospitality management (23 ECs)

Cross cultural communication

The course Cross cultural communication provides an insight in the dynamics that arise in the interaction between people with different cultural backgrounds. Working across cultural borders requires a specific set of intercultural competences. In this course, we will focus on improving the competences ‘intercultural sensitivity’ and ‘mindful communication’. The approach we take to improve these competences, is both theoretical as well as skills and reflection oriented.
Students are invited to use the theoretical knowledge in reflective assignments. 

Hotel and event week

You will run a hotel along with your fellow students during the Hotel and Event Week. You will carry out activities in various areas including the Front Office, Housekeeping, Human Resources, Kitchen, Bar, Restaurant, Banqueting, PR and Finance departments. Furthermore, you will participate in a number of workshops and of course there will also be time for a bit of relaxation.

Between September and December you will be busy preparing for the Hotel and Event Week. You will carry out assignments either individually or in groups. For this will you receive each week two hour’s counseling from a lecturer.

Project Hotel and Event Week

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Human resource management

The course Human Resource Management provides an overview of HR strategies and functions, covering a wide array of HR related subject. Topics to be considered in the course include, among others:

  • staffing;
  • job analysis;
  • selection;
  • employee developmen;
  • managing compensation schemes.

Learning in the classroom will be facilitated through the use of textbook readings, class discussion, exercises/activities and video. This course is designed to introduce students to the field of human resource management (HRM).The main objective will be to provide a solid foundation of knowledge of basic HRM topics. The course will examine HRM from the perspective of a manager (not necessarily a HRM manager). In addition, the course will emphasize student development of HRM skills.

Event marketing

During the course Event Marketing you will learn how to use an event to reach marketing objectives. The theory explains in which way events are important within cross-channel communication and connects Event Marketing with the marketing strategy of the organisation.

Technical restaurant skills

During the course Technical Restaurant Skills, the student will learn skills and knowledge necessary for working in the hospitality industry. Attention is given to: hospitality terminology, beverage knowledge, material knowledge and Social Responsibility.

Event project management

Applying generally accepted project management tools in the preparation and planning of events.

Technical hotel skills

The aim of the Technical Hotel Skills course is to provide the student with an insight into the functioning of the hotel world. The following subjects are amongst those which will be discussed: hotel departments, hotel organisation, types of collaborations, reservation channels, contracts, revenue management, a guest’s arrival, stay and departure and safety in the hotel. We will also be taking a more in-depth look at the functioning of the Rooms Division departments: Reservations, Front Office, Housekeeping and Technical Services.

CoursesCourses
Cross cultural communication2
Hotel and event week4
Dutch language and culture5
Human resource management4
Event marketing2
Technical restaurant skills2
Event project management2
Technical hotel skills2
Courses
Cross cultural communication2
Dutch language and culture5
Event marketing2
Event project management2
Courses
Hotel and event week4
Human resource management4
Technical restaurant skills2
Technical hotel skills2


International tourism management (23 ECs)

Cross cultural communication

The course Cross cultural communication provides an insight in the dynamics that arise in the interaction between people with different cultural backgrounds. Working across cultural borders requires a specific set of intercultural competences. In this course, we will focus on improving the competences ‘intercultural sensitivity’ and ‘mindful communication’. The approach we take to improve these competences, is both theoretical as well as skills and reflection oriented.
Students are invited to use the theoretical knowledge in reflective assignments. 

General travel and product knowledge

Course description will be published before the start of the course.
EC: 2 (Contact time: 20 hours - Self-study: 36 hours)

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Travel destinations (incl. company visit)

An in-depth look into tourist destinations. Looking at tourist destinations, areas, countries, towns from various different angles of incidence.

Destination management

Positioning a destination: positioning, communicating and building up a name or brand name for vivid destinations. The students should understand the activities that are designed to in order to market a destination. Who stakeholders and how can tourism be developed? The development of a destination is viewed from various perspectives. From the perspective of the destination and DMO (Destination Management Organisation) themselves, as well as from the perspective of suppliers/service providers

Tourism Theory Research

Course description will be published before the start of the course.

E-touroperating & business travel

The E-Touroperating & Business Travel education unit starts off with providing an insight into the total tour operating process, from strategic decision making to operational interpretation. The purchasing, production, distribution, sales and execution sub-processes will be individually dealt with and explained during the lessons. The structure of the travel industry, strategically reacting to the consumer’s needs and the future expectations within the travel industry will also all be addressed.Plus we will take a more detailed look at the various different business travel components, namely: meetings industry, incentive travel, exhibitions industry and corporate hospitality. This course prepares the student for the development of a tourism product.

CoursesCourses
Cross cultural communication2
General travel and product knowledge2
Dutch language and culture5
Travel destinations2
Destination management4
Tourism Theory Research4
E-touroperating & business travel4
 
Courses
Cross cultural communication2
Dutch language and culture5
Destination management4
E-touroperating & business travel4
Courses
General travel and product knowledge2
Travel destinations2
Tourism Theory Research4


International business (35 ECs)

Business English

Business English is likely to be a major part in your future career in the world of international hospitality or events. A good command of English will help you to get along professionally in the world of business. In this minor course you will focus on business English: you will speak as if you were a member of a management  team, act as a head of department, or negotiate as a sales rep. Also, your written proficiency  - emails , reports – will be tested. In this course, a fair number of role plays and other assignments will make you feel prepared for your future roles. We hope you will improve your skills and that you will enjoy this course.

International advertising and promotions

International advertising and promotions have become a necessity for many companies that wish to grow and for those companies that wish to keep going in relation to the international competition.

In the past, the central question concerning internationalization was: should a company become standardized or not? However, nowadays cultural segmentation plays a very large role. Within international marketing and advertising, it has become clear that understanding for the differences between cultures has become a separate discipline.

The course deals with many aspects which are important within international advertising, for example, consumer behaviour in different cultures, cultural dimensions, cultural values, communication and design of websites, product and packaging.

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

International management

International management starts from a global perspective by looking at factors that are influencing business. It then works towards a more organizational perspective by looking into the specific role of the international manager. With optional choices for future ambitions with regard to international management, this program offers a mixture of capturing knowledge and skills and learning from experiences. 

Export management

Following a case, students will choose a market to which they will (fictively) internationalise. During the first half of the semester students will perform company and country analyses and will assess market opportunities. Results of the analyses fase will be presented to the internal management team for approval. In the second half of the semester students will formulate market entry strategy, and will design and implement the international market and sales program. International account management is the final stage of the course.

Project international business

In this minor Tio puts a strong emphasis on the competence of cultural intelligence and management from a diversity perspective. The trend of globalization within the international business environment makes it relevant to understand how cultures influence management and marketing practices. Cultural intelligence takes the viewpoint that, besides having the right knowledge and skills, one of the main factors of being a successful manager or marketeer in the international field is being able to deal with people from different cultural backgrounds. In the context of international business, an insight into different cultures and the ability to adapt to such differences is essential. Personal attitude, social and communicative skills, a critical mind with the focus on results, teamwork, self-management and negotiation skills all contribute to conducting international business effectively. Tio stresses the importance of developing tools and competences to appreciate cultural differences through observation, questioning and interpretation. We will challenge assumptions and encourage a critical reflection on the influences of culture in business.

CoursesCourses
Business English6
International advertising and promotions6
Dutch Language and Culture5
International management6
Export management6
Project international business6
Courses
Business English6
Dutch Language and Culture5
Export management6
Courses
International advertising and promotions6
International management6
Project international business6


International financial management (20 ECs)

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Financial English

This course prepares you for writing a financial report in English, for presenting financial analysis in English and for speaking and understanding business and financial English.

Business game T-challenge

T-Challenge is an online business game whereby you will practise and learn skills in the field of entrepreneurship and management awareness. In this management game, you will become a member of the management team of a business with disappointing results. The task of you and your team is to build a successful company by making decisions with regard to Finance, HRM, logistics and production. During this course you will play the game and analyse the company you manage, which will result in a logbook, a final report and a presentation.

International finance

During the minor International Financial Management you will learn to formulate a strategy for your company. Based on a management game, you will look at international sales possibilities. Within a team, you will try to remain ahead of your competitors and make your business as successful as possible. For this purpose, you will need additional knowledge, which will be gained during the course International Finance.

During the International Finance course you will work on a continuing case study regarding Blades Plc. You apply theorie of international finance to this case. These lessons can be used for the T-Challenge (management game).

CoursesCourses
Dutch language and culture5
Financial English5
Business game T-challenge5
International finance5
Courses
Dutch language and culture5
Business game T-challenge5
Courses
Financial English5
International finance5


Digital marketing (20 ECs)

Digital Marketing (minor)

The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years.

We share our personal stories via email, social media and mobile applications in our own private digital networks. Contact and communication between companies and target groups through digital channels is increasing and highly interactive. Online communication is fast, direct, interactive and often not transparent to companies. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Response can be, amongst others, converting to responsive design of websites and different ways of communication with the target audiences. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment. Recent polls show that the growth of online transactions are increasing continuously on a fast pace.

Within the minor Digital Marketing students learn how to set up a successful online business using online technology.

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.
CoursesCourses
Digital marketing15
Dutch language and culture5
Courses
Digital marketing15
Courses
Dutch language and culture5


Marketing communication (20 ECs)

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Marketing communication

The minor marketing communications deals with how a good marketing plan should be developed, step by step. From research, objectives, targeting, strategy, creative concept to the correct use of resources and media.

The minor consists of two courses, namely Marketing communications and Concept, Design and Media. Marketing communications handles the “client side”; Concept, Design and Media handles the role of external (advertising and media) agencies. The two subjects come together in a marketing plan with an associated creative concept, campaign proposal, resources and media planning and placement budget.

Concept design & media

The minor marketing communications deals with how a good marketing plan should be developed, step by step. From research, objectives, targeting, strategy, creative concept to the correct use of resources and media.

The minor consists of two courses, namely Marketing communications and Concept, Design and Media. Marketing communications handles the “client side”; Concept, Design and Media handles the role of external (advertising and media) agencies. The two subjects come together in a marketing plan with an associated creative concept, campaign proposal, resources and media planning and placement budget.

Marketing communication project

The minor marketing communications deals with how a good marketing plan should be developed, step by step. From research, objectives, targeting, strategy, creative concept to the correct use of resources and media.

The minor consists of two courses, namely Marketing communications and Concept, Design and Media. Marketing communications handles the “client side”; Concept, Design and Media handles the role of external (advertising and media) agencies. The two subjects come together in a marketing plan with an associated creative concept, campaign proposal, resources and media planning and placement budget.

Concept design & media project

The minor marketing communications deals with how a good marketing plan should be developed, step by step. From research, objectives, targeting, strategy, creative concept to the correct use of resources and media.

The minor consists of two courses, namely Marketing communications and Concept, Design and Media. Marketing communications handles the “client side”; Concept, Design and Media handles the role of external (advertising and media) agencies. The two subjects come together in a marketing plan with an associated creative concept, campaign proposal, resources and media planning and placement budget.

CoursesCourses
Dutch language and culture5
Marketing communication4
Concept design & media3
Marketing communication project4
Concept design & media project4
 
Courses
Dutch language and culture5
Concept design & media3
Concept design & media project4
Courses
Marketing communication4
Marketing communication project4


Sales (20 ECs)

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Sales project

Digital sales

Sales techniques

Sales and account management

CoursesCourses
Dutch language and culture5
Sales project4
Digital sales3
Sales techniques4
Sales and account management4
 
Courses
Dutch language and culture5
Digital sales3
Sales and account management4
Courses
Sales project4
Sales techniques4


Stocks & bonds (20 ECs)

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Trading securities national

Financial English trading securities

Trading securities international

Stocks & Bonds project

CoursesCourses
Dutch language and culture5
Trading securities national4
Financial English trading securities3
Trading securities international4
Stocks & Bonds project4
 
Courses
Dutch language and culture5
Financial English trading securities3
Stocks & Bonds project4
Courses
Trading securities national4
Trading securities international4


Research (20 ECs)

Academic writing

Research methods

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Research project

CoursesCourses
Academic writing5
Research methods5
Dutch language and culture5
Research project5
Courses
Academic writing5
Dutch language and culture5
Courses
Research methods5
Research project5


Elective courses

Below mentioned courses can be added freely to your chosen module.

Business correspondence

Business correspondence deals with written communication: all digital communication that focuses on business issues: from (internal and external) e-mails to texts for websites, etc. You will learn how to draw up specific business emails and their structure. You will learn when and how to write emails of enquiry and complaint and a reply to a complaint, a web text and creative texts in the best possible way. You will also learn style, grammar, punctuation and spelling rules (once again).

Market analysis

The following parts are highlighted in the Marketing module Market Analysis:

  • Explain/argue the strategic profile of an organisation;
  • The analysis of internal and external developments;
  • Processing the results of internal and external developments in a SWOT/confrontation matrix.

Communication

The main objective is to improve practical skills such as conversation skills, preparing and giving a presentation and conducting an interview. The focus is on practicing and improving these skills. The theory that will be presented will be linked to these skills.

Market research

Working in groups of two, students will complete a sector-related research task (qualitative research, quantitative research, or a combination of the two). Students must formulate a research problem, set up an investigation, assemble data, analyse the data and draw conclusions. A research report will be submitted as an end product.

Corporate Social Responsibility

In the course Corporate Social Responsibilty the following seven key themes are discussed:

  1. Management and organisation
  2. Human rights
  3. Working conditions
  4. Environment
  5. Fair operating practices
  6. Consumer rights
  7. Community involvement

The student is offered insight into Corporate Social Responsibility; the way we think and organise sustainable organisations and enterprises. The student is challenged to reflect on ethical issues within the branche as to formulate, analyse and relate personal ethical standards.

Market analysis

The following parts are highlighted in the Marketing module Market Analysis:

  • explain/argue the strategic profile of an organisation; 
  • the analysis of internal and external developments; 
  • processing the results of internal and external developments in a SWOT/confrontation matrix.

E-Commerce

E-commerce is being increasingly deployed as a means for selling a product or service. But what exactly is e-commerce? What digital means do companies have available?
Students will view websites from a different perspective: not as a consumer but as a company. How do you make sure that customers notice your website, look around your site for a longer time and make a purchase? How can orders be delivered and how do you ensure that the customer returns?

The customer journey is the main focus within this course.

Project Management

When working at a company it's important to know how to work on projects because almost everybody who works in a businees will be sometimes part of a projet team. That's why students get at the start of the first year in an introduction in Project Management with focus on working togeher in a project Team.
Because of this focus on working together in a project team it's manadory to follow the lessons.

Human resource management

The course Human Resource Management provides an overview of HR strategies and functions, covering a wide array of HR related subject. Topics to be considered in the course include, among others:

  • staffing;
  • job analysis;
  • selection;
  • employee developmen;
  • managing compensation schemes.

Learning in the classroom will be facilitated through the use of textbook readings, class discussion, exercises/activities and video. This course is designed to introduce students to the field of human resource management (HRM).The main objective will be to provide a solid foundation of knowledge of basic HRM topics. The course will examine HRM from the perspective of a manager (not necessarily a HRM manager). In addition, the course will emphasize student development of HRM skills.

Services marketing

Acquiring knowledge through theory and cases about services marketing. Once completed, the student will be capable of segmenting the market, positioning the supply and interpreting and applying the marketing mix (p’s) using the given marketing objectives.

CoursesCourses
Business correspondence2
Market analysis (hospitality)4
Communication1
Market research4
Corporate Social Responsibility2
Marketing analysis (business)4
E-Commerce4
Project Management2
Human Resources Management4
Services marketing3
Courses
Business correspondence2
Communication1
Corporate Social Responsibility2
E-Commerce4
Human Resources Management4
Courses
Market analysis (hospitality)4
Market research4
Marketing analysis (business)4
Project Management2
Services marketing3

Spring semester: Tio modules


Hospitality management (21 ECs)

Cross cultural communication

The course Cross cultural communication provides an insight in the dynamics that arise in the interaction between people with different cultural backgrounds. Working across cultural borders requires a specific set of intercultural competences. In this course, we will focus on improving the competences ‘intercultural sensitivity’ and ‘mindful communication’. The approach we take to improve these competences, is both theoretical as well as skills and reflection oriented.
Students are invited to use the theoretical knowledge in reflective assignments. 

Human resource management

The course Human Resource Management provides an overview of HR strategies and functions, covering a wide array of HR related subject. Topics to be considered in the course include, among others:

  • staffing;
  • job analysis;
  • selection;
  • employee developmen;
  • managing compensation schemes.

Learning in the classroom will be facilitated through the use of textbook readings, class discussion, exercises/activities and video. This course is designed to introduce students to the field of human resource management (HRM).The main objective will be to provide a solid foundation of knowledge of basic HRM topics. The course will examine HRM from the perspective of a manager (not necessarily a HRM manager). In addition, the course will emphasize student development of HRM skills.

Commercial skills

During the course Commercial Skills the student practises his commercial skills. He learns how to recruit prospects, how to have a structured sales pitch, how to negotiate and how to deal with complaints.

Menu development and design

Within the course Menu Development and Design attention is given to the human and product side of taste. The student learns, on the basis of universal taste factors, to combine appropriate wine and food combinations. In addition, the student learns to set up menus according to the menu rules and to adjust a menu according to a guest belief or health requirements.

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Reservation system Hotel Concepts

During the course Reservation System HotelConcepts you will learn, with the support of Hotel Concepts IDPMS, how to book hotel rooms, change reservations, assign room numbers, move guests, check in guests, keep guest accounts up to date, check out guests, make group reservations, assign guests to a group reservation, assign room numbers, check in group members, keep accounts of group members up to date, check out groups.

Event management

In this course the students will find out more about the basics of the subject Event management. They will learn:

  • What the event business is about: definitions, historical context, characteristics, size and scope of the event market, public and private event sector.
  • The basics of organising events: ◦Events planning
  • Financial management
  • Event logistics, supply, technical facilities
  • Catering
  • Marketing and PR, Invitation Policy
  • Risk management
  • Managing the event as a project
  • Organisation of the team during the event
  • Special events (Public) – Hallmark and Mega event, Festivals and Sports events
  • Special Events (Business) – Exhibitions, expositions, fairs, Banqueting, Corporate Events, Meetings

Each lesson these subjects will be directly applied in practical cases, to ensure that the theory will be understood in a practical way, close to their own experience world.

Sports & festival management

The organisation of festivals as well as increasingly larger sports events have led to the market becoming inundated with large public events. As a visitor, you do not dwell upon the organization and planning, involved in the event which you are visiting at present, which allows it to take place smoothly and above all safely. Whether it is a sports event, a cultural event, a concert or a festival, all these events require an extensive preparation which often takes a year or longer. As a visitor, you really do not think about the financial risks taken by an organizer or the versatility the organizer requires in order to produce the event. Every event organizer really must have knowledge about financing, permits, staff planning, organizational skills, logistics, supply chain management, marketing, planning and production etc., etc. Professionalization of the event sector has resulted in new angles of approach and new expressions.
Sports and festival management offers the key to the solution of the events’ ‘puzzle’ by showing which pitfalls there are and by providing tips.

CoursesCourses
Cross cultural communication2
Human resource management4
Commercial skills2
Menu development and design2
Dutch language and culture5
Reservation system Hotel Concepts2
Event management2
Sports & festival management2
Courses
Cross cultural communication2
Commercial skills2
Dutch language and culture5
Event management2
Courses
Human resource management4
Menu development and design2
Reservation system Hotel Concepts2
Sports & festival management2


International tourism management (23 ECs)

Commercial skills

During the course Commercial skills the student practises his commercial skills. He learns how to recruit prospects, how to have a structured sales pitch, how to negotiate and how to deal with complaints.

Organisational behaviour

The course Organisational behaviour contains the basic principles of organisational behaviour:

  • The structure and internal functioning of organisations
  • The organisations external relationships and cooperations

Knowledge, vision and the application of these basic principles are effective when executed by an owner, employee or manager within an organisation.

Cross cultural communication

The course Cross cultural communication provides an insight in the dynamics that arise in the interaction between people with different cultural backgrounds. Working across cultural borders requires a specific set of intercultural competences. In this course, we will focus on improving the competences ‘intercultural sensitivity’ and ‘mindful communication’. The approach we take to improve these competences, is both theoretical as well as skills and reflection oriented.
Students are invited to use the theoretical knowledge in reflective assignments. 

Professional development

The course Professional development focuses on application training. The student learns how to manage his/her own career and to take action to reach the goals for his/her career. There are additional topics in the field of time management and learning to learn.

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Tour management

This tourism course focuses on the activities contracting, production, distribution and execution within the operational tour operating process. These tasks belong to the profession of Product and Tour Managers. Students learn how to create a recreational programme for group and city tours as a product manager. This starts with the consumer: what are the latest trends, what do costumers want? Then: where do you find all the information needed? What excursion providers do you pick and how can you negotiate an agreement that is profitable to both parties? How do you translate your program into compelling content to make the tour manager - also known as tour leader or guide - enthusiastic about it?  Tour Managers in the end, are responsible for conducting the agreed program from a to z. Their job is to give information, to guard the group ambiance and to solve problems during the trip. Students learn about group processes, the real guiding, emergency situations, complaints, after sales and several other tasks that belong to a true job that can be compared to a middle management position.

Human resource management

The course Human Resource Management provides an overview of HR strategies and functions, covering a wide array of HR related subject. Topics to be considered in the course include, among others:

  • staffing;
  • job analysis;
  • selection;
  • employee developmen;
  • managing compensation schemes.

Learning in the classroom will be facilitated through the use of textbook readings, class discussion, exercises/activities and video. This course is designed to introduce students to the field of human resource management (HRM).The main objective will be to provide a solid foundation of knowledge of basic HRM topics. The course will examine HRM from the perspective of a manager (not necessarily a HRM manager). In addition, the course will emphasize student development of HRM skills.

Tourism law

Analysing the financial and legal aspects, internal processes and the business or organisational environments in order to reinforce relationships and exchanges.

After taking this course, students:

  • Have knowledge on basic features of international private law;
  • Have knowledge on basic features of European law;
  • Have knowledge on basic features of international public law relating to business, including trade law, labour law, tort law, contract law;
  • Understand the roles that these fields have in international business relations;
  • Can solve a basic legal case relating to one of the aforementioned legal fields by applying their knowledge;
  • Can connect and discern the aforementioned legal fields and describe their links and differences.
CoursesCourses
Commercial skills2
Organisational behaviour4
Cross cultural communication2
Professional development1
Dutch language and culture5
Tour management2
Human resource management4
Tourism law3
Courses
Commercial skills2
Cross cultural communication2
Dutch language and culture5
Human resource management4
Courses
Organisational behaviour4
Professional development1
Tour management2
Tourism law3


Marketing & e-commerce (30 ECs)

Cross cultural communication

The course Cross cultural communication provides an insight in the dynamics that arise in the interaction between people with different cultural backgrounds. Working across cultural borders requires a specific set of intercultural competences. In this course, we will focus on improving the competences ‘intercultural sensitivity’ and ‘mindful communication’. The approach we take to improve these competences, is both theoretical as well as skills and reflection oriented.
Students are invited to use the theoretical knowledge in reflective assignments. 

E-commerce

E-commerce is being increasingly deployed as a means for selling a product or service. But what exactly is e-commerce? What digital means do companies have available?

Students will view websites from a different perspective: not as a consumer but as a company. How do you make sure that customers notice your website, look around your site for a longer time and make a purchase? How can orders be delivered and how do you ensure that the customer returns?The customer journey is the main focus within this course.

Digital Marketing (minor)

The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years.

We share our personal stories via email, social media and mobile applications in our own private digital networks. Contact and communication between companies and target groups through digital channels is increasing and highly interactive. Online communication is fast, direct, interactive and often not transparent to companies. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Response can be, amongst others, converting to responsive design of websites and different ways of communication with the target audiences. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment. Recent polls show that the growth of online transactions are increasing continuously on a fast pace.

Within the minor Digital Marketing students learn how to set up a successful online business using online technology.

Market Analysis

Dutch language and culture

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.
CoursesCourses
Cross cultural communication2
E-commerce4
Digital marketing15
Market Analysis4
Dutch language and culture5
 
Courses
Cross cultural communication2
Digital marketing15
Dutch language and culture5
Courses
E-commerce4
Market Analysis4


International business (35 ECs)

Business English

Business English is likely to be a major part in your future career in the world of international hospitality or events. A good command of English will help you to get along professionally in the world of business. In this minor course you will focus on business English: you will speak as if you were a member of a management  team, act as a head of department, or negotiate as a sales rep. Also, your written proficiency  - emails , reports – will be tested. In this course, a fair number of role plays and other assignments will make you feel prepared for your future roles. We hope you will improve your skills and that you will enjoy this course.

International advertising and promotions

International advertising and promotions have become a necessity for many companies that wish to grow and for those companies that wish to keep going in relation to the international competition.

In the past, the central question concerning internationalization was: should a company become standardized or not? However, nowadays cultural segmentation plays a very large role. Within international marketing and advertising, it has become clear that understanding for the differences between cultures has become a separate discipline.

The course deals with many aspects which are important within international advertising, for example, consumer behaviour in different cultures, cultural dimensions, cultural values, communication and design of websites, product and packaging.

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

International management

International management starts from a global perspective by looking at factors that are influencing business. It then works towards a more organizational perspective by looking into the specific role of the international manager. With optional choices for future ambitions with regard to international management, this program offers a mixture of capturing knowledge and skills and learning from experiences. 

Export management

Following a case, students will choose a market to which they will (fictively) internationalise. During the first half of the semester students will perform company and country analyses and will assess market opportunities. Results of the analyses fase will be presented to the internal management team for approval. In the second half of the semester students will formulate market entry strategy, and will design and implement the international market and sales program. International account management is the final stage of the course.

Project international business

In this minor Tio puts a strong emphasis on the competence of cultural intelligence and management from a diversity perspective. The trend of globalization within the international business environment makes it relevant to understand how cultures influence management and marketing practices. Cultural intelligence takes the viewpoint that, besides having the right knowledge and skills, one of the main factors of being a successful manager or marketeer in the international field is being able to deal with people from different cultural backgrounds. In the context of international business, an insight into different cultures and the ability to adapt to such differences is essential. Personal attitude, social and communicative skills, a critical mind with the focus on results, teamwork, self-management and negotiation skills all contribute to conducting international business effectively. Tio stresses the importance of developing tools and competences to appreciate cultural differences through observation, questioning and interpretation. We will challenge assumptions and encourage a critical reflection on the influences of culture in business.

CoursesCourses
Business English6
International advertising and promotions6
Dutch Language and Culture5
International management6
Export management6
Project international business6
Courses
Business English6
Dutch Language and Culture5
Export management6
Courses
International advertising and promotions6
International management6
Project international business6


International financial management (20 ECs)

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Financial English

This course prepares you for writing a financial report in English, for presenting financial analysis in English and for speaking and understanding business and financial English.

Business game T-challenge

T-Challenge is an online business game whereby you will practise and learn skills in the field of entrepreneurship and management awareness. In this management game, you will become a member of the management team of a business with disappointing results. The task of you and your team is to build a successful company by making decisions with regard to Finance, HRM, logistics and production. During this course you will play the game and analyse the company you manage, which will result in a logbook, a final report and a presentation.

International finance

During the minor International Financial Management you will learn to formulate a strategy for your company. Based on a management game, you will look at international sales possibilities. Within a team, you will try to remain ahead of your competitors and make your business as successful as possible. For this purpose, you will need additional knowledge, which will be gained during the course International Finance.

During the International Finance course you will work on a continuing case study regarding Blades Plc. You apply theorie of international finance to this case. These lessons can be used for the T-Challenge (management game).

CoursesCourses
Dutch language and culture5
Financial English5
Business game T-challenge5
International finance5
Courses
Dutch language and culture5
Business game T-challenge5
Courses
Financial English5
International finance5


Digital marketing (20 ECs)

Digital Marketing (minor)

The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years.

We share our personal stories via email, social media and mobile applications in our own private digital networks. Contact and communication between companies and target groups through digital channels is increasing and highly interactive. Online communication is fast, direct, interactive and often not transparent to companies. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Response can be, amongst others, converting to responsive design of websites and different ways of communication with the target audiences. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment. Recent polls show that the growth of online transactions are increasing continuously on a fast pace.

Within the minor Digital Marketing students learn how to set up a successful online business using online technology.

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.
CoursesCourses
Digital marketing15
Dutch language and culture5
Courses
Digital marketing15
Courses
Dutch language and culture5


Marketing communication (20 ECs)

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Marketing communication

Concept design en media

Marketing communication project

Concept design & media project

CoursesCourses
Dutch language and culture5
Marketing communication4
Concept design en media3
Marketing communication project4
Concept design & media project4
 
Courses
Dutch language and culture5
Concept design en media3
Concept design & media project4
Courses
Marketing communication4
Marketing communication project4

Sales (20 ECs)

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Sales project

Digital sales

Sales techniques

Sales and account management

CoursesCourses
Dutch language and culture5
Sales project4
Digital sales3
Sales techniques4
Sales and account management4
 
Courses
Dutch language and culture5
Digital sales3
Sales and account management4
Courses
Sales project4
Sales techniques4


Stocks & bonds (20 ECs)

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Trading securities national

Financial English trading securities

Trading securities international

Stocks & Bonds project

CoursesCourses
Dutch language and culture5
Trading securities national4
Financial English trading securities3
Trading securities international4
Stocks & Bonds project4
 
Courses
Dutch language and culture5
Financial English trading securities3
Stocks & Bonds project4
Courses
Trading securities national4
Trading securities international4


Research (20 ECs)

The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:

  • vocabulary and idiom needed for introducing one self and participating in informal conversations;
  • vocabulary and idiom necessary for shopping and buying groceries;  
  • vocabulary and idiom necessary for asking for, understanding and giving directions;
  • vocabulary and idiom necessary for education and work.

Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.

Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:

  • Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
  • Cultural differences, field trips and visit 2 museums.

Research methods

Academic writing

Research project

CoursesCourses
Dutch language and culture5
Research methods5
Academic writing5
Research project5
Courses
Dutch language and culture5
Academic writing5
Courses
Research methods5
Research project5

Elective courses

Below mentioned courses can be added freely to your chosen module.

Business correspondence

Business correspondence deals with written communication: all digital communication that focuses on business issues: from (internal and external) e-mails to texts for websites, etc. You will learn how to draw up specific business emails and their structure. You will learn when and how to write emails of enquiry and complaint and a reply to a complaint, a web text and creative texts in the best possible way. You will also learn style, grammar, punctuation and spelling rules (once again).

Market research

Working in groups of two, students will complete a sector-related research task (qualitative research, quantitative research, or a combination of the two). Students must formulate a research problem, set up an investigation, assemble data, analyse the data and draw conclusions. A research report will be submitted as an end product.

Communication

The main objective is to improve practical skills such as conversation skills, preparing and giving a presentation and conducting an interview. The focus is on practicing and improving these skills. The theory that will be presented will be linked to these skills.

Methods and techniques

Methods and techniques aims to teach research skills in a series of steps. The emphasis is on the practical aspects of research. All facets of the research process will be investigated: the identification of a research problem, the selection of a research methodology, questionnaire construction, fieldwork and reporting. In order to equip students with essential information skills, the course commences with instruction on the topic of literature surveys. Sources will be actively sought out and the approach to their assessment will be covered, inter alia with the aid of the online library EBSCO and the university library.

Cross cultural communication

The course Cross cultural communication provides an insight in the dynamics that arise in the interaction between people with different cultural backgrounds. Working across cultural borders requires a specific set of intercultural competences. In this course, we will focus on improving the competences ‘intercultural sensitivity’ and ‘mindful communication’. The approach we take to improve these competences, is both theoretical as well as skills and reflection oriented.
Students are invited to use the theoretical knowledge in reflective assignments. 

Purchase & supply chain management

Purchasing and Supply Chain Management is one of the most important pillars for an organisation.
Organisations are now increasingly realising just how important it is to effectively interpret the purchasing function. The purchasing function represents the link between the supplier, the company and the end user. The purchasing function is an essential element for any organisation. Costs are not the only important element, but other aspects like supplier relations (Supply Chain Management), quality and sustainable purchasing (CSR) and research and development (R&D) also play significant roles.
Purchasing and Supply Chain Management provides a description of the most important principles and concepts where purchasing and supply chain management are concerned.
Organisations have become strongly dependent on their suppliers as a result of global sourcing and outsourcing. Purchasing and Supply Chain Management indicates how managers from various and different types of organisations can effectively manage their purchasing processes and relationships with suppliers in order to strengthen their competitiveness. Subjects are dealt with from a management perspective.


Human resource management

The course Human Resource Management provides an overview of HR strategies and functions, covering a wide array of HR related subject. Topics to be considered in the course include, among others:

  • staffing;
  • job analysis;
  • selection;
  • employee developmen;
  • managing compensation schemes.

Learning in the classroom will be facilitated through the use of textbook readings, class discussion, exercises/activities and video. This course is designed to introduce students to the field of human resource management (HRM).The main objective will be to provide a solid foundation of knowledge of basic HRM topics. The course will examine HRM from the perspective of a manager (not necessarily a HRM manager). In addition, the course will emphasize student development of HRM skills.

Services marketing

Acquiring knowledge through theory and cases about services marketing. Once completed, the student will be capable of segmenting the market, positioning the supply and interpreting and applying the marketing mix (p’s) using the given marketing objectives.

Market analysis

The following parts are highlighted in the Marketing module Market Analysis:

  • Explain/argue the strategic profile of an organisation;
  • The analysis of internal and external developments;
  • Processing the results of internal and external developments in a SWOT/confrontation matrix.

Wine study

A basic course to learn about the world of wine. The lesson format is based on the knowledge required for the Wine Foundation Examinations (SWEN) 1 a wine certificate/wine licence. Among other things this includes knowledge of and about the vineyard, winegrowing, vinification, labelling, wine legislation, the taste of wine and wine processing. After this the different wine regions and wines are discussed and according to country and wine region the size, location, climate, soil, grape varieties and the influence of these factors on the different wines are dealt with. Besides theory the tasting of wines is extremely important. Classic wines as well as those from new wine regions, both within and from outside Europe are tasted while dealing with the relevant theory.

CoursesCourses
Business correspondence2
Market research4
Communication1
Methods and techniques2
Cross cultural communication2
Purchase & supply chain management3
Human Resource Management4
Services marketing3
Market analysis4
Wine study2
Courses
Business correspondence2
Communication1
Cross cultural communication2
Human Resource Management4
Market analysis4
Courses
Market research4
Methods and techniques2
Purchase & supply chain management3
Services marketing3
Wine study2
  1. Tio works with the ECTS grading system. ECTS stands for European Credit Transfer and Accumulation System. ECTS is a standard for comparing the study attainment and performance of students of higher education across the European Union and other collaborating European countries. One ECTS is equal to a study load of 28 hours.
  2. Remark: The subjects are provisional and can be updated throughout the year. For languages the minimum number of students is 5 students. The subject may be cancelled if insufficient students apply for this subject.

This is what you are going to do @ Tio

Project Hotel and Event Week
Project Hotel and Event Week
Projects during the study International Business Management
Composing your own travel trip to Bilbao, Spain
International possibilities at Tio University
International Tourism Management: organize your own study trip
Hotel and Event Management students compete in various competitions
Study programme of International Business Management