During your study period at Tio you have the possibility to choose courses from different subject areas. To make your choice even more convenient, we have set up modules with courses, matching the different study areas. All courses and subjects are taught by professionals from the industry, working within the industry at a day to day basis.
Courses and modules offered by Tio
Before you enrol for the exchange programme, please take a good look at the courses and modules stated below, and pick the one that suits you best. Please note that there are different modules during the fall and spring semester. Are you going to study two semesters at Tio? Make sure to select a module for both semesters.
Next to the offered modules, we offer a selection of ‘elective courses’, which you can pick and select freely. This offers you the possibility to broaden your knowledge or extend the number of EC‘s which you will obtain during your study period at Tio.
Fall semester: Tio modules
Stated below you will find the modules and courses for the fall semester.
Hospitality management (25 ECs)
Beverage knowledge & service skills
In the Beverage Knowledge & Service Skills module, the student learns to inform and advise the guest about dishes and drinks in a professional manner. The student learns to project a hospitable attitude and to create and monitor a safe atmosphere. The student gains extensive knowledge about the Alcohol Act, the aspects of alcohol, drugs, gambling, safety provisions and conversation models as part of social hygiene. The student has knowledge of processing (telephone) reservations, operating cash register systems, applying different serving methods and preparing drinks. Frequently occurring serving materials, materials and technical terms in a catering company are taken for granted by the student after the completion of this module.
During the module, a company visit is made to a Michelin star or equivalent restaurant to introduce students to the business operations and gastronomic principles of a top restaurant in the hospitality industry.
Hospitality in practice
This module is an introduction to the world of the hotel industry. The student acquires knowledge and skills regarding hotel activities and terminology. Its purpose is to provide students with insight into the functioning of the hotel world. The module is divided into three parts; Hotel Skills, Front Office & Protel and Hospitality.
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing oneself and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Citywalk: history, architecture, living in the Netherlands in today’s world, getting around in the city.
- Cultural differences, field trips and visit 2 museums.
Introduction event management
During the first part of this module, the student gets to know the world of events in general. The student gets to know the important stakeholders with the associated working methods. Cases are studied and analysed.
When this basic knowledge is present, in the second part of this module the students will elaborate a case in the initiative phase in which creativity, concepting, storytelling, venue & site selection play an important role. The student learns how an event concept is made and elaborated in an event proposal.
Food service & skills
In the Food Service & Skills module, the student is introduced to the organisation, functions, equipment, materials and safety in the kitchen. The student acts in accordance with applicable communication and partnerships in the kitchen in relation to the host/hostess and the guest, and can therefore advise and inform both about preparation methods, products and ingredients. The student learns to perform preparatory and final work in the kitchen, has knowledge of goods and is able to perform basic preparation techniques and cooking techniques on the basis of standard recipes. The student is able to qualitatively assess the main product groups and can work food-safely in accordance with H.A.C.C.P. legislation. The student learns to correctly deal with common equipment and materials in the kitchen and gains knowledge about (culinary) technical terms. During the module, a company visit is made to a catering wholesaler to introduce students to the available range of goods and diversity of ingredients to use in the professional kitchen.
| Courses | Courses |
|---|---|
Beverage knowledge & service skills | Hospitality in practice |
Dutch language and culture | Introduction event management |
Food service & skills |
International tourism management (25 ECs)
Basic event management
In this Basic Event Management module, the basic concepts of events are discussed. What are events? How do we divide events? Which parties do you have to deal with as an organiser? In this module, the student learns to develop a meaningful event program on a project basis.
Tourism destinations Europe
The Tourism Destinations Europe module introduces the student to travel destinations in Europe. Tourist destinations in Europe are looked at from different angles, while also providing insight into the topography of these destinations. Among other things, the following aspects of tourist destinations in Europe are examined: location, accessibility, highlights with regard to sights, target groups, tourist infrastructure, tourist capacity, USPs, phase of development, opportunities and threats and the impact of the corona crisis.
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing oneself and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Citywalk: history, architecture, living in the Netherlands in today’s world, getting around in the city.
- Cultural differences, field trips and visit 2 museums.
Tourism product knowledge
The Tourism Product Knowledge module introduces the student to the travel industry. Basic knowledge about tourism products, tourism terminology and the different tourism business models is taught. The student gains knowledge about different travel organizations, their diverse offerings and other travel-related organizations and products. The student understands how a travel product is created (transport, accommodation, entertainment (including contracts) in a safe and responsible manner. The student follows and analyzes current events in the travel industry.
Travel planning
The Travel Planning module introduces the student to everything that is involved in planning a trip that is arranged down to the last detail. Basic knowledge about Business Travel and in particular Incentive Travel is laid in this module. Customer Experience Management and Storytelling are incorporated into the project. The student creates an exclusive Incentive trip for a specific target group and carries out the trip in a group as an inspection trip during the project week.
| Courses | Courses |
|---|---|
Basic event management | Tourism destinations Europe |
Dutch language and culture | Tourism product knowledge |
Travel planning |
International business (25 ECs)
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing oneself and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Citywalk: history, architecture, living in the Netherlands in today’s world, getting around in the city.
- Cultural differences, field trips and visit 2 museums.
Sales across borders
In this module, the student acquires knowledge of the basic concepts of international sales and account management. The aim of this module is to recognise the necessity of writing an international strategic sales plan. During the lessons, the components of an international sales plan are discussed and explained. During weekly assignments, the progress of the student's development is tested and adjusted where necessary.
In the sales across borders course, students learn the theoretical knowledge of international account and sales management. Together with the knowledge gained in the other modules of this domain, this offers the right tools to arrive at a thorough and well-substantiated international sales plan in the final project. Sales strategy, ability to analyze and predict profitability of individual accounts, competitive analysis and planning and execution of sales activities play an equivalent role.
International business landscape
The International Business Landscape module provides the student with an extensive, structured introduction to how the world of International Business works: who are the players? What are the rules? Who sets the agenda? How do the different elements relate to each other? For example, you will learn more about the political, economic and legal systems you have to deal with in the international market and you will learn more about the cultures, religions and languages that play a major role internationally.
Search engine marketing
No matter how good your website or web shop is, you will achieve little without visitors. Search Engine Marketing (SEM) is an up-to-date and effective way to attract visitors to your website. A high search position makes your website visible to potential customers. Search engines - and especially Google - are a promising opening to your company or organization.
Search Engine Marketing is a combination of Search Engine Optimization (SEO), Search Engine Advertising (SEA) and data analysis (Google Analytics or similar). These three topics form the heart of the SEM module.
Marketing
In this module the student gets to know and apply the basic elements of modern marketing.
1. Marketing as a discipline encompasses both strategic and operational skills.
2. The student can obtain correct information that is important for the external analysis.
3. The student recognises which internal factors can influence the marketing policy and operational consequences.
4. The student is able to set up a SWOT and to draw conclusions based on this SWOT for a situation that is not too complex.
5. The student can add up a logical segmentation, select the most suitable segments and create an unambiguous value proposition (including the associated branding strategy).
6. The student is able to draw up a customer-oriented product/service description as part of the marketing mix.
7. The student is able, as part of the marketing mix, to formulate a pricing strategy that takes into account competition, channels and promotions.
8. The student is able to draw up a distribution strategy as part of the marketing mix.
9. The student is able to draw up a communication plan as part of the marketing mix.
| Courses | Courses |
|---|---|
Dutch language and culture | Sales across borders |
International business landscape | Search engine marketing |
Marketing |
International financial management (15 ECs)
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing oneself and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Citywalk: history, architecture, living in the Netherlands in today’s world, getting around in the city.
- Cultural differences, field trips and visit 2 museums.
Financial English
This course prepares you for writing a financial report in English, for presenting financial analysis in English and for speaking and understanding business and financial English.
Financial management project (T-challenge)
T-Challenge is an online finance game whereby you will practise and learn skills in the field of entrepreneurship and management awareness. In this management game, you will become a member of the management team of a business with disappointing results. The task of you and your team is to build a successful company by making decisions with regard to Finance, HRM, logistics and production. During this course you will play the game and analyse the company you manage, which will result in a logbook, a final report and a presentation.
International finance
During the minor International Financial Management you will learn to formulate a strategy for your company. Based on a management game, you will look at international sales possibilities. Within a team, you will try to remain ahead of your competitors and make your business as successful as possible. For this purpose, you will need additional knowledge, which will be gained during the course International Finance.
During the International Finance course you will work on a continuing case study regarding Blades Plc. You apply theorie of international finance to this case. These lessons can be used for the T-Challenge (management game).
| Courses | Courses |
|---|---|
Dutch language and culture | Financial English |
Financial management project (T-challenge) | International finance |
Digital marketing (15 ECs)
Digital Marketing (minor)
The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years.
We share our personal stories via email, social media and mobile applications in our own private digital networks. Contact and communication between companies and target groups through digital channels is increasing and highly interactive. Online communication is fast, direct, interactive and often not transparent to companies. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Response can be, amongst others, converting to responsive design of websites and different ways of communication with the target audiences. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment. Recent polls show that the growth of online transactions are increasing continuously on a fast pace.
Within the minor Digital Marketing students learn how to set up a successful online business using online technology.
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing oneself and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Citywalk: history, architecture, living in the Netherlands in today’s world, getting around in the city.
- Cultural differences, field trips and visit 2 museums.
During Project Digital Marketing students work in groups with a maximum of two students per project.
The project consists of the following activities:
- Choosing a subject and formulate a "Web-based enterprise". The subject is entirely up to the student's choice.
- The online set up and maintenance of a website that adds value to a target group or groups. Objective is to get in touch with potential visitors and to build up reach in the digital environment. Next objective is to recruit and steer potential visitors to a website, social media or similar applications.
- Set up a work blog. All activities, results, analysis, actions and orders are published on this blog.
- Writing a compact essay individually using diverse resources on the subject of digital business and revenue models, including application to the project.
- Making a simple benchmark for the comparison of your own project with an existing business cases to obtain insights on how to improve your own project.
- Producing personas for better understanding of the target group.
- A final presentation in which the project, the site and social media, as well as other applicable digital applications are presented. The presentation will be judged by the lecturer and at least one professional from the field.
| Courses | Courses |
|---|---|
Digital marketing | Dutch language and culture |
Project Digital Marketing |
Elective courses
Below mentioned courses can be added to the chosen module (if it is not part of the module already).
Basic event management
In this Basic Event Management module, the basic concepts of events are discussed. What are events? How do we divide events? Which parties do you have to deal with as an organiser? In this module, the student learns to develop a meaningful event program on a project basis.
Marketing
In this module the student gets to know and apply the basic elements of modern marketing.
1. Marketing as a discipline encompasses both strategic and operational skills.
2. The student can obtain correct information that is important for the external analysis.
3. The student recognises which internal factors can influence the marketing policy and operational consequences.
4. The student is able to set up a SWOT and to draw conclusions based on this SWOT for a situation that is not too complex.
5. The student can add up a logical segmentation, select the most suitable segments and create an unambiguous value proposition (including the associated branding strategy).
6. The student is able to draw up a customer-oriented product/service description as part of the marketing mix.
7. The student is able, as part of the marketing mix, to formulate a pricing strategy that takes into account competition, channels and promotions.
8. The student is able to draw up a distribution strategy as part of the marketing mix.
9. The student is able to draw up a communication plan as part of the marketing mix.
Beverage knowledge & service skills
In the Beverage Knowledge & Service Skills module, the student learns to inform and advise the guest about dishes and drinks in a professional manner. The student learns to project a hospitable attitude and to create and monitor a safe atmosphere. The student gains extensive knowledge about the Alcohol Act, the aspects of alcohol, drugs, gambling, safety provisions and conversation models as part of social hygiene. The student has knowledge of processing (telephone) reservations, operating cash register systems, applying different serving methods and preparing drinks. Frequently occurring serving materials, materials and technical terms in a catering company are taken for granted by the student after the completion of this module.
During the module, a company visit is made to a Michelin star or equivalent restaurant to introduce students to the business operations and gastronomic principles of a top restaurant in the hospitality industry.
Operations
Operations management is concerned with efficiently managing the resources, information and supply chain in order to (ultimately) deliver products and services that fit within the company strategy.
In the Operations Management module, the student gains insight into organizational processes and how they relate to each other. Think, for example, of the administrative and logistics process. The student learns to analyze the processes in an organization in a structured way in order to design, manage and improve processes as efficiently and effectively as possible
Using the 4Ds of Operations Management (Direct, Design, Deliver and Develop), the student learns to analyse, develop and apply different types of processes and strategies, understand the role of innovation and implement improvements.
Communication
Communication is the purposeful conveyance and understanding of messages, both orally and in writing. Communication is a fundamental skill, people cannot not communicate. Consciously and unconsciously they send and receive messages and thus create shared meaning. In addition to the content of the message, communication is always about the relationship between the participants.
Sales across borders
In this module, the student acquires knowledge of the basic concepts of international sales and account management. The aim of this module is to recognise the necessity of writing an international strategic sales plan. During the lessons, the components of an international sales plan are discussed and explained. During weekly assignments, the progress of the student's development is tested and adjusted where necessary.
In the sales across borders course, students learn the theoretical knowledge of international account and sales management. Together with the knowledge gained in the other modules of this domain, this offers the right tools to arrive at a thorough and well-substantiated international sales plan in the final project. Sales strategy, ability to analyze and predict profitability of individual accounts, competitive analysis and planning and execution of sales activities play an equivalent role.
Cross Cultural Communication
Intercultural interaction, communication and conflict management, cultural sensitivity. Dealing with cultural differences within a team, to use cultural differences to achieve optimal results.
Search engine marketing
No matter how good your website or web shop is, you will achieve little without visitors. Search Engine Marketing (SEM) is an up-to-date and effective way to attract visitors to your website. A high search position makes your website visible to potential customers. Search engines - and especially Google - are a promising opening to your company or organization.
Search Engine Marketing is a combination of Search Engine Optimization (SEO), Search Engine Advertising (SEA) and data analysis (Google Analytics or similar). These three topics form the heart of the SEM module.
Food service & skills
In the Food Service & Skills module, the student is introduced to the organisation, functions, equipment, materials and safety in the kitchen. The student acts in accordance with applicable communication and partnerships in the kitchen in relation to the host/hostess and the guest, and can therefore advise and inform both about preparation methods, products and ingredients. The student learns to perform preparatory and final work in the kitchen, has knowledge of goods and is able to perform basic preparation techniques and cooking techniques on the basis of standard recipes. The student is able to qualitatively assess the main product groups and can work food-safely in accordance with H.A.C.C.P. legislation. The student learns to correctly deal with common equipment and materials in the kitchen and gains knowledge about (culinary) technical terms. During the module, a company visit is made to a catering wholesaler to introduce students to the available range of goods and diversity of ingredients to use in the professional kitchen.
Tourism destinations Europe
The Tourism Destinations Europe module introduces the student to travel destinations in Europe. Tourist destinations in Europe are looked at from different angles, while also providing insight into the topography of these destinations. Among other things, the following aspects of tourist destinations in Europe are examined: location, accessibility, highlights with regard to sights, target groups, tourist infrastructure, tourist capacity, USPs, phase of development, opportunities and threats and the impact of the corona crisis.
Hospitality in practice
This module is an introduction to the world of the hotel industry. The student acquires knowledge and skills regarding hotel activities and terminology. Its purpose is to provide students with insight into the functioning of the hotel world. The module is divided into three parts; Hotel Skills, Front Office & Protel and Hospitality.
Tourism product knowledge
The Tourism Product Knowledge module introduces the student to the travel industry. Basic knowledge about tourism products, tourism terminology and the different tourism business models is taught. The student gains knowledge about different travel organizations, their diverse offerings and other travel-related organizations and products. The student understands how a travel product is created (transport, accommodation, entertainment (including contracts) in a safe and responsible manner. The student follows and analyzes current events in the travel industry.
Introduction event management
During the first part of this module, the student gets to know the world of events in general. The student gets to know the important stakeholders with the associated working methods. Cases are studied and analysed.
When this basic knowledge is present, in the second part of this module the students will elaborate a case in the initiative phase in which creativity, concepting, storytelling, venue & site selection play an important role. The student learns how an event concept is made and elaborated in an event proposal.
Tourism theory and research
The course Tourism Theory and Research provides an insight into tourism from a scientific perspective. In addition to knowledge of tourism in general, attention is also paid to more transcending topics such as the economic, social and cultural consequences of tourism and sustainability.
International business landscape
The International Business Landscape module provides the student with an extensive, structured introduction to how the world of International Business works: who are the players? What are the rules? Who sets the agenda? How do the different elements relate to each other? For example, you will learn more about the political, economic and legal systems you have to deal with in the international market and you will learn more about the cultures, religions and languages that play a major role internationally.
Travel planning
The Travel Planning module introduces the student to everything that is involved in planning a trip that is arranged down to the last detail. Basic knowledge about Business Travel and in particular Incentive Travel is laid in this module. Customer Experience Management and Storytelling are incorporated into the project. The student creates an exclusive Incentive trip for a specific target group and carries out the trip in a group as an inspection trip during the project week.
| Courses | Courses |
|---|---|
Basic event management5 | Marketing5 |
Beverage knowledge & service skills5 | Operations5 |
Communication5 | Sales across borders5 |
Cross Cultural Communication2 | Search engine marketing5 |
Food service & skills5 | Tourism destinations Europe5 |
Hospitality in practice5 | Tourism product knowledge5 |
Introduction event management5 | Tourism theory and research4 |
International business landscape5 | Travel planning5 |
Spring semester: Tio modules
Hospitality management (25 ECs)
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing oneself and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Citywalk: history, architecture, living in the Netherlands in today’s world, getting around in the city.
- Cultural differences, field trips and visit 2 museums.
Marketing
In this module the student gets to know and apply the basic elements of modern marketing.
1. Marketing as a discipline encompasses both strategic and operational skills.
2. The student can obtain correct information that is important for the external analysis.
3. The student recognises which internal factors can influence the marketing policy and operational consequences.
4. The student is able to set up a SWOT and to draw conclusions based on this SWOT for a situation that is not too complex.
5. The student can add up a logical segmentation, select the most suitable segments and create an unambiguous value proposition (including the associated branding strategy).
6. The student is able to draw up a customer-oriented product/service description as part of the marketing mix.
7. The student is able, as part of the marketing mix, to formulate a pricing strategy that takes into account competition, channels and promotions.
8. The student is able to draw up a distribution strategy as part of the marketing mix.
9. The student is able to draw up a communication plan as part of the marketing mix.
Event project management
During this module, the student will mainly apply the necessary project management skills to events. For each phase, the required skills are examined. The student mainly learns to work with the practical applications of various project management tools.
Operations
Operations management is concerned with efficiently managing the resources, information and supply chain in order to (ultimately) deliver products and services that fit within the company strategy.
In the Operations Management module, the student gains insight into organizational processes and how they relate to each other. Think, for example, of the administrative and logistics process. The student learns to analyze the processes in an organization in a structured way in order to design, manage and improve processes as efficiently and effectively as possible
Using the 4Ds of Operations Management (Direct, Design, Deliver and Develop), the student learns to analyse, develop and apply different types of processes and strategies, understand the role of innovation and implement improvements.
Hospitality experience management
The Hospitality Experience Management module will delve deeper into the hospitality model, where the knowledge and skills about experience management and revenue management will contribute to optimizing the guest experience and maximizing business revenue.
| Courses | Courses |
|---|---|
Dutch language and culture | Marketing |
Event project management | Operations |
Hospitality experience management |
International tourism management (25 ECs)
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing oneself and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Citywalk: history, architecture, living in the Netherlands in today’s world, getting around in the city.
- Cultural differences, field trips and visit 2 museums.
Tourism destinations world
The Tourism Destinations World module introduces the student to travel destinations outside Europe. Tourist destinations outside Europe are looked at from different angles, while also providing insight into the geography of these destinations. Among other things, the following aspects of tourist destinations outside Europe are examined: location, accessibility, highlights with regard to sights, target groups, tourist infrastructure, tourist capacity, USPs, phase of development, opportunities and threats and the impact of the corona crisis.
Marketing
In this module the student gets to know and apply the basic elements of modern marketing.
1. Marketing as a discipline encompasses both strategic and operational skills.
2. The student can obtain correct information that is important for the external analysis.
3. The student recognises which internal factors can influence the marketing policy and operational consequences.
4. The student is able to set up a SWOT and to draw conclusions based on this SWOT for a situation that is not too complex.
5. The student can add up a logical segmentation, select the most suitable segments and create an unambiguous value proposition (including the associated branding strategy).
6. The student is able to draw up a customer-oriented product/service description as part of the marketing mix.
7. The student is able, as part of the marketing mix, to formulate a pricing strategy that takes into account competition, channels and promotions.
8. The student is able to draw up a distribution strategy as part of the marketing mix.
9. The student is able to draw up a communication plan as part of the marketing mix.
Travel company creation
In the Travel company creation module, the student deepens the tourist product knowledge (both for business and leisure), and applies this in the creation of a fictitious travel organization. The emphasis during this module is on:
- What are the latest trends in business and leisure travel?
- How do you do the necessary market research and market segmentation for your travel organization?
- How can you apply the Customer Journey to your travel organization?
- How do you apply sustainability to your travel organization?
- Which legal aspects do you have to deal with as a travel organization and how do you apply them?
- How do you deliver quality and safety in your travel organization?
Operations
Operations management is concerned with efficiently managing the resources, information and supply chain in order to (ultimately) deliver products and services that fit within the company strategy.
In the Operations Management module, the student gains insight into organizational processes and how they relate to each other. Think, for example, of the administrative and logistics process. The student learns to analyze the processes in an organization in a structured way in order to design, manage and improve processes as efficiently and effectively as possible
Using the 4Ds of Operations Management (Direct, Design, Deliver and Develop), the student learns to analyse, develop and apply different types of processes and strategies, understand the role of innovation and implement improvements.
| Courses | Courses |
|---|---|
Dutch language and culture | Tourism destinations world |
Marketing | Travel company creation |
Operations |
International business (25 ECs)
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing oneself and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Citywalk: history, architecture, living in the Netherlands in today’s world, getting around in the city.
- Cultural differences, field trips and visit 2 museums.
Sales skills
During the Sales skills course, the student works on his commercial skills. The student learns to recruit prospects, give a sales pitch, make an appointment, conduct a needs analysis, prepare a quotation, conduct a structured sales conversation, negotiate and deal with complaints.
International leadership
A practical, applicative knowledge about this theoretical area, focused on the practice of International Business. The theoretical concepts are enriched with a look at leadership styles and with management theories, skills and trends, such as Managerial Planning, Goal Setting, Strategy Formulation and Execution and Managerial Decision Making. By combining these, this module shifts the focus to the importance of developing knowledge and skills that lead to efficiently dealing with teams in an international context. The starting point is a global analysis of the factors that influence international business.
Take your business abroad
The Take your Business Abroad module provides the student with an extensive, structured introduction to the world of export strategy and management in the broad sense: how do you analyze whether your company is ready to enter the foreign market? How do you determine which export market is the most attractive for the company? Do you choose to embark on the export adventure alone or with a partner? How do you choose which product is most suitable for export? How do you determine whether the company needs to make adjustments to local location, product, pricing and personnel policies to match the reality of the export environment?
Operations
Operations management is concerned with efficiently managing the resources, information and supply chain in order to (ultimately) deliver products and services that fit within the company strategy.
In the Operations Management module, the student gains insight into organizational processes and how they relate to each other. Think, for example, of the administrative and logistics process. The student learns to analyze the processes in an organization in a structured way in order to design, manage and improve processes as efficiently and effectively as possible
Using the 4Ds of Operations Management (Direct, Design, Deliver and Develop), the student learns to analyse, develop and apply different types of processes and strategies, understand the role of innovation and implement improvements.
| Courses | Courses |
|---|---|
Dutch language and culture | Sales skills |
International leadership | Take your business abroad |
Operations |
International financial management (15 ECs)
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing one self and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
- Cultural differences, field trips and visit 2 museums.
Financial English
This course prepares you for writing a financial report in English, for presenting financial analysis in English and for speaking and understanding business and financial English.
Financial management project (T-challenge)
T-Challenge is an online finance game whereby you will practise and learn skills in the field of entrepreneurship and management awareness. In this management game, you will become a member of the management team of a business with disappointing results. The task of you and your team is to build a successful company by making decisions with regard to Finance, HRM, logistics and production. During this course you will play the game and analyse the company you manage, which will result in a logbook, a final report and a presentation.
International finance
During International Financial Management you will learn to formulate a strategy for your company. Based on a management game, you will look at international sales possibilities. Within a team, you will try to remain ahead of your competitors and make your business as successful as possible. For this purpose, you will need additional knowledge, which will be gained during the course International Finance.
During the International Finance course you will work on a continuing case study regarding Blades Plc. You apply theorie of international finance to this case. These lessons can be used for the T-Challenge (management game).
| Courses | Courses |
|---|---|
Dutch language and culture | Financial English |
Financial management project (T-challenge) | International finance |
Digital marketing (15 ECs)
Digital Marketing (minor)
The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years.
We share our personal stories via email, social media and mobile applications in our own private digital networks. Contact and communication between companies and target groups through digital channels is increasing and highly interactive. Online communication is fast, direct, interactive and often not transparent to companies. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Response can be, amongst others, converting to responsive design of websites and different ways of communication with the target audiences. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment. Recent polls show that the growth of online transactions are increasing continuously on a fast pace.
Within the minor Digital Marketing students learn how to set up a successful online business using online technology.
Dutch language and culture
The students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations. Following topics will be focused on:
- vocabulary and idiom needed for introducing one self and participating in informal conversations;
- vocabulary and idiom necessary for shopping and buying groceries;
- vocabulary and idiom necessary for asking for, understanding and giving directions;
- vocabulary and idiom necessary for education and work.
Students will be tested on their learning progress through group and individual assignments. There will be 4 exams in which the ability of using the Dutch language in a practical and informal way is the main objective.
Also the students will be introduced to some important aspects of the Dutch history and culture. The main topics are:
- Utrecht or Amsterdam: citywalk: history, architecture, living in Utrecht or Amsterdam in today’s world, getting around in Utrecht or Amsterdam.
- Cultural differences, field trips and visit 2 museums.
During Project Digital Marketing students work in groups with a maximum of two students per project.
The project consists of the following activities:
- Choosing a subject and formulate a "Web-based enterprise". The subject is entirely up to the student's choice.
- The online set up and maintenance of a website that adds value to a target group or groups. Objective is to get in touch with potential visitors and to build up reach in the digital environment. Next objective is to recruit and steer potential visitors to a website, social media or similar applications.
- Set up a work blog. All activities, results, analysis, actions and orders are published on this blog.
- Writing a compact essay individually using diverse resources on the subject of digital business and revenue models, including application to the project.
- Making a simple benchmark for the comparison of your own project with an existing business cases to obtain insights on how to improve your own project.
- Producing personas for better understanding of the target group.
- A final presentation in which the project, the site and social media, as well as other applicable digital applications are presented. The presentation will be judged by the lecturer and at least one professional from the field.
| Courses | Courses |
|---|---|
Digital marketing | Dutch language and culture |
Project Digital Marketing |
Elective courses
Below mentioned courses can be added to the chosen module (if it is not part of the module already).
Cross cultural communication
The course Cross cultural communication provides an insight in the dynamics that arise in the interaction between people with different cultural backgrounds. Working across cultural borders requires a specific set of intercultural competences. In this course, we will focus on improving the competences ‘intercultural sensitivity’ and ‘mindful communication’. The approach we take to improve these competences, is both theoretical as well as skills and reflection oriented.
Students are invited to use the theoretical knowledge in reflective assignments.
Operations
Operations management is concerned with efficiently managing the resources, information and supply chain in order to (ultimately) deliver products and services that fit within the company strategy.
In the Operations Management module, the student gains insight into organizational processes and how they relate to each other. Think, for example, of the administrative and logistics process. The student learns to analyze the processes in an organization in a structured way in order to design, manage and improve processes as efficiently and effectively as possible
Using the 4Ds of Operations Management (Direct, Design, Deliver and Develop), the student learns to analyse, develop and apply different types of processes and strategies, understand the role of innovation and implement improvements.
Event project management
During this module, the student will mainly apply the necessary project management skills to events. For each phase, the required skills are examined. The student mainly learns to work with the practical applications of various project management tools.
Sales skills
During the Sales skills course, the student works on his commercial skills. The student learns to recruit prospects, give a sales pitch, make an appointment, conduct a needs analysis, prepare a quotation, conduct a structured sales conversation, negotiate and deal with complaints.
Hospitality experience management
The Hospitality Experience Management module will delve deeper into the hospitality model, where the knowledge and skills about experience management and revenue management will contribute to optimizing the guest experience and maximizing business revenue.
Take your business abroad
The Take your Business Abroad module provides the student with an extensive, structured introduction to the world of export strategy and management in the broad sense: how do you analyze whether your company is ready to enter the foreign market? How do you determine which export market is the most attractive for the company? Do you choose to embark on the export adventure alone or with a partner? How do you choose which product is most suitable for export? How do you determine whether the company needs to make adjustments to local location, product, pricing and personnel policies to match the reality of the export environment?
Human resource management
Recruit, selection, personnel planning, performance reviews, career guidance.
Tourism destinations world
The Tourism Destinations World module introduces the student to travel destinations outside Europe. Tourist destinations outside Europe are looked at from different angles, while also providing insight into the geography of these destinations. Among other things, the following aspects of tourist destinations outside Europe are examined: location, accessibility, highlights with regard to sights, target groups, tourist infrastructure, tourist capacity, USPs, phase of development, opportunities and threats and the impact of the corona crisis.
International leadership
A practical, applicative knowledge about this theoretical area, focused on the practice of International Business. The theoretical concepts are enriched with a look at leadership styles and with management theories, skills and trends, such as Managerial Planning, Goal Setting, Strategy Formulation and Execution and Managerial Decision Making. By combining these, this module shifts the focus to the importance of developing knowledge and skills that lead to efficiently dealing with teams in an international context. The starting point is a global analysis of the factors that influence international business.
Travel company creation
In the Travel company creation module, the student deepens the tourist product knowledge (both for business and leisure), and applies this in the creation of a fictitious travel organization. The emphasis during this module is on:
- What are the latest trends in business and leisure travel?
- How do you do the necessary market research and market segmentation for your travel organization?
- How can you apply the Customer Journey to your travel organization?
- How do you apply sustainability to your travel organization?
- Which legal aspects do you have to deal with as a travel organization and how do you apply them?
- How do you deliver quality and safety in your travel organization?
Marketing
In this module the student gets to know and apply the basic elements of modern marketing.
1. Marketing as a discipline encompasses both strategic and operational skills.
2. The student can obtain correct information that is important for the external analysis.
3. The student recognises which internal factors can influence the marketing policy and operational consequences.
4. The student is able to set up a SWOT and to draw conclusions based on this SWOT for a situation that is not too complex.
5. The student can add up a logical segmentation, select the most suitable segments and create an unambiguous value proposition (including the associated branding strategy).
6. The student is able to draw up a customer-oriented product/service description as part of the marketing mix.
7. The student is able, as part of the marketing mix, to formulate a pricing strategy that takes into account competition, channels and promotions.
8. The student is able to draw up a distribution strategy as part of the marketing mix.
9. The student is able to draw up a communication plan as part of the marketing mix.
| Courses | Courses |
|---|---|
Cross cultural communication2 | Operations5 |
Event project management5 | Sales skills5 |
Hospitality experience management5 | Take your business abroad5 |
Human resource management4 | Tourism destinations world5 |
International leadership5 | Travel company creation5 |
Marketing5 |
- Tio works with the ECTS grading system. ECTS stands for European Credit Transfer and Accumulation System. ECTS is a standard for comparing the study attainment and performance of students of higher education across the European Union and other collaborating European countries. One ECTS is equal to a study load of 28 hours.
- Remark: The subjects are provisional and can be updated throughout the year. For languages the minimum number of students is 5 students. The subject may be cancelled if insufficient students apply for this subject.
This is what you are going to do @ Tio
Project Hotel and Event Week
Projects during the study International Business Management
Composing your own travel trip to Bilbao, Spain
International possibilities at Tio University
International Tourism Management: organize your own study trip
Hotel and Event Management students compete in various competitions
Study programme of International Business Management