Business Events
During the Business events course, we specifically look at (large) business events and the problems that sometimes arise. The course is tested with a practical assignment and a presentation. The practical assignment is a portfolio in which the students work out 4 different cases according to a template. These 4 cases are linked to the 4 different event formats within the business market: Meetings, Incentives, Conferences and Exhibitions.

The course is graded based on a portfolio students work on during the semester.

International Strategic Mangement

The International Strategic Management module develops students’ analytical and strategic decision-making skills in an international context. Rather than covering the full breadth of strategy, the course focuses on the in-depth application of key analytical frameworks to complex business situations.

Students learn to collect and evaluate relevant information, and to assess strategic challenges from a multidisciplinary perspective, including marketing (with cultural and CSR considerations), finance, and operations. The module emphasizes the ability to integrate these perspectives into clear, well-founded strategic recommendations.

In addition, students develop skills in critical reflection, enabling them to objectively evaluate both their conclusions and the process used to reach them.

Assessment is based on a written strategic assignment, in which students analyze a real or simulated international business case. Students are required to gather and assess relevant information, apply multidisciplinary analysis, and formulate a clear and substantiated strategic recommendation, supported by critical reflection.

Dutch Language and Culture
When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.

The course is graded in 5 subcategories. Students are tested on reading, listening, writing, speaking and conversations. 

Strategic Hospitality Management

In this module, students will work on a real case, involving an existing company that they need to understand and subsequently provide advice for or design a solution for. The company might present a problem to the students, or they might ask the students to identify areas where they believe there is significant room for improvement.

This advice should be focused on the company's operations and must demonstrate a clear, forecasted improvement without compromising the hospitality mix, or it should aim to improve it. The analysis conducted by the students must be thorough, and all conclusions must be supported by available facts and external sources. All proposals should be backed by research, and the outcome should clearly show the expected impact.

The assessment is based on a practical assignment which includes a desk research, research proposal and a company visit.

Food and Beverage Support

The Food & Beverage Support module provides an introduction to the key management processes within food and beverage operations, both behind the scenes and in guest-facing environments. Students gain insight into the scope of the industry, and learn how factors such as location, design, layout, and experience management contribute to successful F&B concepts.

The course also covers production and service systems, procurement, cost and revenue control, and the use of technology, data, and AI. Additionally, students explore operational aspects such as food safety (HACCP), logistics, facility management, and outsourcing, while staying informed about current industry trends.

Assessment is based on a written practical assignment (management portfolio). Students work in pairs to develop a portfolio for a real-life commercial or non-commercial F&B operation. Through predefined topics, they analyze and apply management concepts to the selected business, demonstrating their understanding of operational processes and decision-making in practice.

Business Events
During the Business events course, we specifically look at (large) business events and the problems that sometimes arise. The course is tested with a practical assignment and a presentation. The practical assignment is a portfolio in which the students work out 4 different cases according to a template. These 4 cases are linked to the 4 different event formats within the business market: Meetings, Incentives, Conferences and Exhibitions.

The course is graded based on a portfolio students work on during the semester.

Inbound Tourism
During the course Inbound Tourism you will research the Netherlands as a tourist product. What makes Holland as a destination successful? Who's in charge to promote the Netherlands abroad and what are the backgrounds of the people visiting the Netherlands (leisure and business)? You will also learn more about Dutch culture and culture tourism in the Netherlands. Furthermore you will learn more about tourism and how we deal with different strategies in the Netherlands to spread the visitors.

The course is graded by a portfolio that students work on during the semester.

Dutch Language and Culture
When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.

The course is graded in 5 subcategories. Students are tested on reading, listening, writing, speaking and conversations.

International Strategic Mangement

The International Strategic Management module develops students’ analytical and strategic decision-making skills in an international context. Rather than covering the full breadth of strategy, the course focuses on the in-depth application of key analytical frameworks to complex business situations.

Students learn to collect and evaluate relevant information, and to assess strategic challenges from a multidisciplinary perspective, including marketing (with cultural and CSR considerations), finance, and operations. The module emphasizes the ability to integrate these perspectives into clear, well-founded strategic recommendations.

In addition, students develop skills in critical reflection, enabling them to objectively evaluate both their conclusions and the process used to reach them.

Assessment is based on a written strategic assignment, in which students analyze a real or simulated international business case. Students are required to gather and assess relevant information, apply multidisciplinary analysis, and formulate a clear and substantiated strategic recommendation, supported by critical reflection.

Destination Management & Travel Planning

The students compose, in groups, a study trip with the help of assignments. The study trip will be a city trip outside the Netherlands for a defined target group within a fixed budget. The students execute this trip as a group without supervision.

The destination will be investigated on special touristic features in preparation for the trip and during the trip.

An important element of this course is an assignment that consists of two parts: 

• Analyzing the role of the Destination Management Organization
• Mapping out the Visitor Management of the destination.

Preceding the trip and during the trip the students contact the local DMO and local touristic stakeholders like hotel managers and excursion companies. The students conduct interviews with these stakeholders in order to investigate and analyze the role of the DMO and the Visitor Management.

Culture & Conduct

In this module, students explore organisational behaviour and culture in greater depth, building on foundational knowledge from the first year. The course examines key models of behaviour and culture within organisations and highlights their impact on collaboration, performance, and organisational success.

Students apply theoretical insights to their own specialisation through practical assignments and an interactive portfolio, analysing real-world and innovative business cases. Behavioural and cultural dynamics are studied in diverse organisational contexts, with a strong focus on teamwork and entrepreneurial thinking.

The module aims to support students in developing into professional and adaptable business administrators, equipped with the knowledge, skills, and attitudes needed to collaborate effectively and operate successfully in a variety of organisational environments.

Sustainability and innovation

This module targets sustainability and innovation in organizational contexts. Students with an interest in societal challenges and a desire to make a positive impact will gain knowledge and skills in the field of sustainability and innovation within a self-selected organization. Students apply these principles in their field through practical assignments, conducting research, and writing an advisory report, culminating in a final presentation.

Students analyze sustainability and innovation in their professional domain using real-world examples and develop analytical skills through interactive weekly tasks.

The module equips students with the knowledge and insight necessary to grow into entrepreneurial professionals. Corporate Social Responsibility (CSR) is, above all, about entrepreneurship—running a business in a way that acknowledges (and ideally creates value from) social and environmental responsibilities. The module also encourages effective collaboration in diverse and innovative environments relevant to each specialization. As a result, students acquire not only theoretical knowledge but also critical thinking skills regarding the application of innovation within business contexts.

Students can develop into professional business administrators with the required knowledge, attitude, and skills to perform effectively in various organizational contexts.

Dutch Language and Culture
When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.

The course is graded in 5 subcategories. Students are tested on reading, listening, writing, speaking and conversations.

Supply Chain Management

In this module, students learn about the different models and theories related to purchasing and Supply Chain Management (SCM). In year 1, students were introduced to operations management within companies. In the SUPP module, students learn how to optimize company operations through the proper integration of systems and theories. An optimal supply chain (the entire process from idea to assembly) is essential for companies. The entire supply chain, from start to finish, has a direct impact on a company's performance and customer satisfaction. A well-organized SCM manages information, time, and costs between delivered services and goods from suppliers, companies, and customers. SCM is an integral part of business operations, where the efficiency of the supply chain is crucial to the competitive position and success of a company. During this module, specific SCM topics will be covered for each specialization.

This course is assessed by a practical exam.

Management Accounting

The student understands the basic principles of management accounting. This course focuses on the provision of financial information (in advance) to the management of organizations. This information enables management to take sound decisions and to control the business processes.

This course includes the following main topics:

• Determination of unit cost and profit, cost behaviour and cost allocations;
• Calculations to decide on the determination of selling prices;
• Controlling business processes by using budgeting as a management tool;
• Variance analysis: comparing actuals to budget;
• Labour costs.

Predominantly this course is quantitative by nature. This course, however, does not relate to calculation techniques only, but also pays attention to the information value the outcome of several calculations has for the management from a business perspective.

Business Events
During the Business events course, we specifically look at (large) business events and the problems that sometimes arise. The course is tested with a practical assignment and a presentation. The practical assignment is a portfolio in which the students work out 4 different cases according to a template. These 4 cases are linked to the 4 different event formats within the business market: Meetings, Incentives, Conferences and Exhibitions.

The course is graded based on a portfolio students work on during the semester.

Sustainability and innovation

This module targets sustainability and innovation in organizational contexts. Students with an interest in societal challenges and a desire to make a positive impact will gain knowledge and skills in the field of sustainability and innovation within a self-selected organization. Students apply these principles in their field through practical assignments, conducting research, and writing an advisory report, culminating in a final presentation.

Students analyze sustainability and innovation in their professional domain using real-world examples and develop analytical skills through interactive weekly tasks.

The module equips students with the knowledge and insight necessary to grow into entrepreneurial professionals. Corporate Social Responsibility (CSR) is, above all, about entrepreneurship—running a business in a way that acknowledges (and ideally creates value from) social and environmental responsibilities. The module also encourages effective collaboration in diverse and innovative environments relevant to each specialization. As a result, students acquire not only theoretical knowledge but also critical thinking skills regarding the application of innovation within business contexts.

Students can develop into professional business administrators with the required knowledge, attitude, and skills to perform effectively in various organizational contexts.

Digital Marketing

The Digital Marketing module focuses on the development and implementation of effective digital marketing strategies as an integral part of overall business and marketing planning. Students gain practical insight into key digital tools and channels such as digital advertising, search engine marketing (SEO/SEA), content marketing, email marketing, affiliate marketing, viral marketing, and social media.

The course emphasizes not only the application of these instruments to achieve marketing objectives, but also the ability to strategically plan, evaluate, and reflect on digital marketing activities. Students learn how to formulate clear digital objectives, select appropriate research methods and tools to understand target audiences, and apply suitable online techniques to strengthen brand positioning.

Additionally, students develop skills to optimize customer journeys, improve conversion rates, and enhance customer satisfaction during and after the purchase process. The module prepares students to make informed, practical decisions in designing and managing digital marketing activities in a dynamic environment.

Supply Chain Management

In this module, students learn about the different models and theories related to purchasing and Supply Chain Management (SCM). In year 1, students were introduced to operations management within companies. In the SUPP module, students learn how to optimize company operations through the proper integration of systems and theories. An optimal

supply chain (the entire process from idea to assembly) is essential for companies. The entire supply chain, from start to finish, has a direct impact on a company's performance and customer satisfaction. A well-organized SCM manages information, time, and costs between delivered services and goods from suppliers, companies, and customers. SCM is an integral part of business operations, where the efficiency of the supply chain is crucial to the competitive position and success of a company. During this module, specific SCM topics will be covered for each specialization.

This course is assessed by a practical exam.

Management Accounting

The student understands the basic principles of management accounting. This course focuses on the provision of financial information (in advance) to the management of organizations. This information enables management to take sound decisions and to control the business processes.

This course includes the following main topics:

• Determination of unit cost and profit, cost behaviour and cost allocations;
• Calculations to decide on the determination of selling prices;
• Controlling business processes by using budgeting as a management tool;
• Variance analysis: comparing actuals to budget;
• Labour costs.

Predominantly this course is quantitative by nature. This course, however, does not relate to calculation techniques only, but also pays attention to the information value the outcome of several calculations has for the management from a business perspective.

Dutch Language and Culture 

When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.

Introduction Event Management

The student gets to know the world of events in generaland also the important stakeholders with the associated working methods. Cases are studied and analysed. Furthermore, the students develop a case in the initiative phase in which creativity, concepting, storytelling, venue & site selection play an important role. The student learns how an event concept is made and how it is elaborated in an event proposal.

The knowledge is assessed by a final exam.

Hospitality Experience Management

The Hospitality Experience Management module will delve deeper into the hospitality model, where knowledge and skills on experience management and revenue management will help optimise the guest experience and maximise business revenue. This course ends with a final exam.

Public events: Spectacle for the masses

During the course Public Events, specific attention is given to (large) public events and the associated challenges. Various forms of public events are examined in depth. This module is assessed through a practical assignment and a presentation. The practical assignment involves creating a portfolio where students are required to complete various (sub)tasks on a weekly basis. These subtasks align with the themes covered in the respective week of the course.

Hospitality Leadership & Management

In this module, we take students into the world of Critical Process Indicators or Key Performance Indicators (KPI) and how to use them when making tactical decisions in a hotel. Students will learn which departments we distinguish within a hotel organisation and what data we use to make choices within these departments.

At the end of the module, students will play the game HOTS. HOTS stands for "HOTel Simulation". This simulation game features an existing hotel that is in bad shape. Students will work in teams to formulate a strategy for the hotel and then translate it to the different departments in the hotel.

The whole exercise is tested with two reports. The first in which the student describes the situation encountered and the second in which the strategy to be followed, the KPIs and tactical decisions are explained. In addition to the two written reports, two presentations are also given. The first is an interim presentation in which the student explains how the first year went.

After playing the game, a final presentation is given on how the progression of those KPIs was and what were notable moments in that progression. It should be presented how these moments arose (if that is clear) and what tactical decisions the student took as a result. The presentation should also include a reflection on the objectives set and whether or not they were achieved.

Dutch Language and Culture

When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.

Take your Business Abroad

The Take your business abroad course provides the student an extensive, structured introduction to the world of export strategy and management in the broad sense:

• How do you analyze whether your company is ready to enter the foreign market? How do you determine which export market is the most attractive for the company?
• Do you choose to embark on the export adventure alone or with a partner? How do you choose which product is most suitable for export?
• How do you determine whether the company needs to make adjustments to local location, product, pricing and personnel policies to match the reality of the export environment?

The knowledge gained in the module is tested through a final exam.

Stocks and Bonds

Wall street, Shares, AEX, Hedge Funds, Trading, Bonds, Investing, Nasdaq, Options, Stocks, IPO, Financial Markets, Futures, Speculation, S&P 500…  We hear these terms every day but what do they mean and how do the financial markets actually work? 

During this module you will learn about the world of high finance. You will learn what the financial markets are, why they exist and how they are structured. You will also learn what products are traded and how you can trade them. Since the only way to really learn is to do something. This course requires you to actually trade these instruments on the financial markets with real data and decisions, but with a dummy account. You will be in competition with your fellow Tio students to see who can make the most money. This way you are able to take theoretical knowledge you learn and directly apply and test it in the real markets but without the risk of going broke. The course always adapts to the financial news in the world from that semester and therefore relies heavily on financial news sites, stock information sites and any other sources providing trading information. The financial markets never sleep. Do you have the brains to beat the market? 

This course is graded based on a practical assignment.

T-Challenge

In this module, students will be challenged to put all their learned knowledge into practice. What is involved in running a production company, from a chosen strategy within a highly competitive and seasonally dependent market. Attention is paid to (correctly) written and oral reporting, to the board of directors, shareholders and institutional investors. Students will also learn to write a well-founded investment proposal. The insight that the student gets into how a management team manages a company, how the different functions are intertwined and how decisions are made and accounted for, gives the student a unique perspective that will give the student a big advantage in real business environment later on.

This module uses the simulation game T-Challenge in which the student has to run a production company in pairs (as a management team) and make it profitable. The company produces two types of soft drinks, one with few fluctuating sales and one with seasonality, within a competitive market. They have to manage the entire process of marketing & sales, purchasing, production, logistics (including stock management), sales (including customer management: the supermarkets), HRM and sales abroad (with currency influences).

International Leadership

In this module knowledge of intercultural communication is put in the context of the job content and personalities of international managers and leaders. Several management and leadership styles, as well as strategies, will be presented and discussed, like Managerial Planning, Goal Setting, Strategy Formulation and Execution and Managerial Decision Making. There will also be an additional focus on the knowledge and skills required to efficiently handle teams in an international setting. This course concludes in a final exam.

City Marketing

In this City Marketing module the student will approach this area of events from a marketing and tourism perspective of a city, region or destination. City marketing is increasingly important for the (economic) strategy of cities and regions to improve attractiveness.  The aim is not only on tourists and visitors, but also focused on other customer groups like residents, students, entrepreneurs and investors.  In this module the student will learn to provide a recommendation using the city marketing planning process to administrators of cities and regions about their destination marketing policy. The knowledge gained is tested through a practical assignment.

Sustainability & Global Citizenship

In the Sustainability & Global Citizenship module, students dive deep into the critical aspects of sustainable tourism. In doing so, they gain insight into advanced concepts, principles, real-world practical examples and indispensable management tools. The goal? Capacitate them to implement tangible sustainability solutions in the tourism industry.

This module offers a holistic approach focused on the triptych of "People, Planet, Profit. These pillars underscore the industry's deep-seated responsibility to be more than just an industry, but a catalyst for positive change. Students will explore how tourism companies can exert their influence to put local communities at the center. What does ethical and profitable tourism mean for local people? How do we encourage a new generation of tourists dedicated to leaving a positive environmental and social footprint? Sustainable tourism is more than a strategy; it is a heritage that we pass on to future generations. Therefore, we also discuss the crucial role of "global citizenship," and how to make a substantial, positive impact as a tourism professional.

This course concludes in a final exam.

Destination Management

The Destination Management module is all about putting a destination on the map. Whether it's a country, a region or a natural area. Who does that? What is the role of a Destination Management Organization (DMO)? How does it differ from Destination Marketing? What actually makes a destination so successful? And what steps do you follow to put such a destination plan together?

During this module, a (long-term) destination plan is written for a destination of your choice. Through various theoretical models and processes. Current trends are analysed and the market is explored. Which persona fits the destination? Who are all actually involved (stakeholders) in managing a destination and what interests do they have? After creating a vision, mission and goals for the destination, a plan of action is created with an accompanying marketing plan. How do you position the destination, what image do you want to build? How do you turn tourism at a destination into a thriving industry that benefits visitors, residents and local businesses alike?

This course is graded based on a practical assignment.

Tourism Experience Management

The skills and knowledge you learn during the Tourism Experience Management course will deepen your tourism product knowledge by learning more about experience management, revenue management and legal aspects for travel businesses and tour operators.

The emphasis is on:

• What are the steps to develop tourist products?
• Why is knowledge about your customer so important and what can you do with this knowledge?
• What is experience management and how can this be applied?
• How do travel businesses apply the customer journey?
• What do travel businesses do regarding 'pricing’ their products to get the most out of their revenue?
• Which legal aspects are important for travel businesses and how are these applied?
• What do travel businesses do to guarantee quality, safety and sustainability?

This course is graded on a practical assignment.

Dutch Language and Culture

When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.

Hospitality Leadership & Management

In this module, we take students into the world of Critical Process Indicators or Key Performance Indicators (KPI) and how to use them when making tactical decisions in a hotel. Students will learn which departments we distinguish within a hotel organisation and what data we use to make choices within these departments.

At the end of the module, students will play the game HOTS. HOTS stands for "HOTel Simulation". This simulation game features an existing hotel that is in bad shape. Students will work in teams to formulate a strategy for the hotel and then translate it to the different departments in the hotel.

The whole exercise is tested with two reports. The first in which the student describes the situation encountered and the second in which the strategy to be followed, the KPIs and tactical decisions are explained. In addition to the two written reports, two presentations are also given. The first is an interim presentation in which the student explains how the first year went.

After playing the game, a final presentation is given on how the progression of those KPIs was and what were notable moments in that progression. It should be presented how these moments arose (if that is clear) and what tactical decisions the student took as a result. The presentation should also include a reflection on the objectives set and whether or not they were achieved.

Public Events

During the course Public Events, specific attention is given to (large) public events and the associated challenges. Various forms of public events are examined in depth. The lessons build upon and complement previously acquired knowledge.

This module is assessed through a practical assignment and a presentation. The practical assignment involves creating a portfolio where students are required to complete various (sub)tasks on a weekly basis. These subtasks align with the themes covered in the respective week of the course.

Intercultural Communication

This first section of this module provides an understanding of the dynamics that can arise in interpersonal communication between people from different cultural backgrounds. Social and cultural skills refer to learning, working, and living effectively with people from different ethnic, social and cultural backgrounds. Intercultural communication provides insight into students' development of social and (inter)cultural skills. Here, culture is defined broadly: how people think and act and relate to each other and the world around them. Cultural differences can be very diverse in nature. This course concludes in a final exam.

Online Presence

An important part is devoted to digital skills, techniques and applications. The internet, and a website in particular, plays a major role in this. Roughly three phases can be identified: the surfing (searching) audience, the website/store and conversion, fulfillment and retention. The Online Presence module teaches about creating an online presence and delves deeper into the tactical and strategic significance of the online presence and trends. The grading is done based on two assignments.