During your study period at Tio you have the possibility to choose courses from different subject areas. To make your choice even more convenient, we have set up modules with courses, matching the different study areas. All courses and subjects are taught by professionals from the industry, working within the industry at a day to day basis.
Courses and modules offered by Tio
Before you enrol for the exchange programme, please take a good look at the courses and modules stated below, and pick the one that suits you best. Please note that there are different modules during the fall and spring semester. Are you going to study two semesters at Tio? Make sure to select a module for both semesters.
Next to the offered modules, we offer a selection of ‘elective courses’, which you can pick and select freely. This offers you the possibility to broaden your knowledge or extend the number of EC‘s which you will obtain during your study period at Tio.
Fall semester: Tio modules
Hospitality management (25 ECs)
Beverage Knowledge & Service Skills
In the Beverage Knowledge & Service Skills course, the student learns to inform and advise the guest about dishes and drinks in a professional manner. The student learns to project a hospitable attitude and to create and monitor a safe atmosphere. You will gain extensive knowledge about the Alcohol Act, the aspects of alcohol, drugs, gambling, safety provisions and conversation models as part of social hygiene. You will have the knowledge of processing (telephone) reservations, operating cash register systems, applying different serving methods and preparing drinks.
During this course, a company visit is made to a Michelin star or equivalent restaurant to introduce students to the business operations and gastronomic principles of a top restaurant in the hospitality industry.
General Management Challenge
In this module the basic principles of management will be highlighted, together with an externally sourced business simulation (Edumundo). Standard topics like the managerial environment, planning, strategy and innovation will be rolled out, but also areas like communication, operations, control and information management will pass in review. There will be an additional focus on the knowledge and skills required to efficiently handle teams in an international setting. The domestic and the international manager share many management challenges, and as such they will have to be prepared to tackle those in the process of becoming successful. For the international manager, factors like geographic, cultural, psychographic, economic and ethical aspects are more prominent than for his/her domestic colleague. Only the managers who are aware of the principles of management, who are technically proficient and who have the capabilities to successfully manage complex organizations, will be successful in their international endeavours.
Business Events
During the Business events course, we specifically look at (large) business events and the problems that sometimes arise. The course is tested with a practical assignment and a presentation. The practical assignment is a portfolio in which the students work out 4 different cases according to a template. These 4 cases are linked to the 4 different event formats within the business market: Meetings, Incentives, Conferences and Exhibitions.
Hospitality in Practice
This course is an introduction to the world of the hotel industry. The student acquires knowledge and skills regarding hotel activities and terminology. Its purpose is to provide students with insight into the functioning of the hotel world. The course is divided into three parts; Hotel Skills, Front Office & Protel and Hospitality.
Dutch Language and Culture
When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.
| Courses | Courses |
|---|---|
Beverage Knowledge & Service Skills5 | General Management Challenge5 |
Business Events5 | Hospitality in Practice5 |
Dutch Language and Culture5 |
International tourism management (25 ECs)
Business Events
During the Business events course, we specifically look at (large) business events and the problems that sometimes arise. The course is tested with a practical assignment and a presentation. The practical assignment is a portfolio in which the students work out 4 different cases according to a template. These 4 cases are linked to the 4 different event formats within the business market: Meetings, Incentives, Conferences and Exhibitions.
Tourism Destinations Europe
The Tourism Destinations Europe course introduces the student to travel destinations in Europe. Tourist destinations in Europe are looked at from different angles, while also providing insight into the topography of these destinations. Among other things, the following aspects of are examined: location, accessibility, highlights, sights, target groups, tourist infrastructure, tourist capacity, USPs, phase of development, opportunities and threats.
Dutch Language and Culture
When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.
Tourism Product Knowledge
The Tourism Product Knowledge course introduces the student to the travel industry. Basic knowledge about tourism products, tourism terminology and the different tourism business models is taught. You will gain knowledge about different travel organizations, their diverse offerings and other travel-related organizations and products. You will understand how a travel product is created (transport, accommodation, entertainment (including contracts) in a safe and responsible manner. During this course, you will follow and analyse current events in the travel industry.
Inbound Tourism
During the course Inbound Tourism you will research the Netherlands as a tourist product. What makes Holland as a destination successful? Who's in charge to promote the Netherlands abroad and what are the backgrounds of the people visiting the Netherlands (leisure and business)? You will also learn more about Dutch culture and culture tourism in the Netherlands. Furthermore you will learn more about tourism and how we deal with different strategies in the Netherlands to spread the visitors.
| Courses | Courses |
|---|---|
Business Events5 | Tourism Destinations Europe5 |
Dutch Language and Culture5 | Tourism Product Knowledge5 |
Inbound Tourism5 |
Commercial business (25 ECs)
Dutch Language and Culture
When in the Netherlands, you should definitely become immersed in the Dutch culture. That’s why we organise field trips during this course. Dutch is a unique language, therefore, we will introduce you to the basic knowledge of our language. We teach you the skills to get by day-to-day situations such as shopping and buying groceries; asking for, understanding and giving directions.
Introduction E-commerce
E-commerce is increasingly being used as a means to sell a product or service. But what exactly does e-commerce mean? What digital resources do companies have at their disposal? This course explores the field of online marketing and explains the basic concepts.
Students learn to view web shops and social media from a different role: not as a consumer, but as an entrepreneur. How do you ensure that customers notice your brand online, browse your site longer and make a purchase? How can orders be delivered and how do you ensure that the customer comes back?
The customer journey is central to this unit of study: from orientation to selection, purchase and use of products and services. This process is viewed from the perspective of a company that starts offering an online shop. From this perspective, all steps are taken for a successful introduction of e-commerce activities.
The explanation of concepts and technical terms is alternated with concrete practical.
General Management Challenge
In this module the basic principles of management will be highlighted, together with an externally sourced business simulation (Edumundo). Standard topics like the managerial environment, planning, strategy and innovation will be rolled out, but also areas like communication, operations, control and information management will pass in review. There will be an additional focus on the knowledge and skills required to efficiently handle teams in an international setting. The domestic and the international manager share many management challenges, and as such they will have to be prepared to tackle those in the process of becoming successful. For the international manager, factors like geographic, cultural, psychographic, economic and ethical aspects are more prominent than for his/her domestic colleague. Only the managers who are aware of the principles of management, who are technically proficient and who have the capabilities to successfully manage complex organizations, will be successful in their international endeavours.
Search Engine Marketing
No matter how good your website or web shop is, you will achieve little without visitors. Search Engine Marketing (SEM) is an up-to-date and effective way to attract visitors to your website. A high search position makes your website visible to potential customers.
Search Engine Marketing is a combination of Search Engine Optimization (SEO), Search Engine Advertising (SEA) and data analysis (Google Analytics or similar). These three topics form the heart of the SEM course.
With SEM, you will be able to immediately put the theory learned into practice. You will have to choose an existing website for which SEO and SEA assignments are done. Teams of two students also have access to a real webshop on which SEO and SEA can be applied and monitored with Google Analytics.
International Business Landscape
The International Business Landscape course provides the student with an extensive, structured introduction to how the world of International Business works: who are the players? What are the rules? Who sets the agenda? How do the different elements relate to each other? For example, you will learn more about the political, economic and legal systems you have to deal with in the international market and you will learn more about the cultures, religions and languages that play a major role internationally.
| Courses | Courses |
|---|---|
Dutch Language and Culture5 | Introduction E-commerce5 |
General Management Challenge5 | Search Engine Marketing5 |
International Business Landscape5 |
Elective courses
Below mentioned courses can be added to the chosen module (if it is not part of the module already).
Business Events
During the Business events course, we specifically look at (large) business events and the problems that sometimes arise. The course is tested with a practical assignment and a presentation. The practical assignment is a portfolio in which the students work out 4 different cases according to a template. These 4 cases are linked to the 4 different event formats within the business market: Meetings, Incentives, Conferences and Exhibitions.
Marketing
In this elective, the student gets to know and apply the basic elements of modern marketing. Marketing encompasses both strategic and operational skills. The student can obtain correct information that is important for the external analysis and recognizes which internal factors can influence the marketing policy and operational consequence. This course will teach you to set up a SWOT and to draw conclusions based on this SWOT for a situation that is not too complex. You will learn to add up a logical segmentation, select the most suitable segments and create an unambiguous value proposition (including the associated branding strategy).
Communication Skills
Communication is the purposeful conveying and understanding of messages, both orally and in writing. Communication is a fundamental skill, people cannot not communicate. Consciously and unconsciously they send and receive messages and thus create shared meaning. In addition to the content of the message, communication is always about the relationship between the participants. Growth in communication skills means that students are thereby gaining access to an increasingly large repertoire of communicative means and strategies and using them more and more appropriately. Students learn to increasingly consciously distinguish between communicative situations and goals, and to use communication means more deliberately. Communication Skills is a module in the context of general professional development. In addition to a number of (communicative) aspects, (professional) attitude is an essential part. In the module communication skills, general skills are taught that are applied in the sector-oriented modules and in the later work field.
Operations
Operations management is concerned with efficiently managing the resources, information and supply chain in order to (ultimately) deliver products and services that fit within the company strategy. During the operations elective, the student gains insight into organizational processes and how they relate to each other. Think, for example, of the administrative and logistics process. You will learn to analyse the processes in an organization in a structured way in order to design, manage and improve processes as efficiently and effectively as possible. While using the 4Ds of Operations Management (Direct, Design, Deliver and Develop), the student learns to analyse, develop and apply different types of processes and strategies, understand the role of innovation and implement improvements.
General Management Challenge
In this module the basic principles of management will be highlighted, together with an externally sourced business simulation (Edumundo). Standard topics like the managerial environment, planning, strategy and innovation will be rolled out, but also areas like communication, operations, control and information management will pass in review. There will be an additional focus on the knowledge and skills required to efficiently handle teams in an international setting. The domestic and the international manager share many management challenges, and as such they will have to be prepared to tackle those in the process of becoming successful. For the international manager, factors like geographic, cultural, psychographic, economic and ethical aspects are more prominent than for his/her domestic colleague. Only the managers who are aware of the principles of management, who are technically proficient and who have the capabilities to successfully manage complex organizations, will be successful in their international endeavours.
Sales Skills
During the Sales Skills course, the student works on his commercial skills. The student learns to recruit prospects, give a sales pitch, make an appointment, conduct a needs analysis, prepare a quotation, conduct a structured sales conversation, and negotiate and deal with complaints.
| Courses | Projects |
|---|---|
Business Events5 | Marketing5 |
Communication Skills5 | Operations5 |
General Management Challenge5 | Sales Skills5 |
- Tio works with the ECTS grading system. ECTS stands for European Credit Transfer and Accumulation System. ECTS is a standard for comparing the study attainment and performance of students of higher education across the European Union and other collaborating European countries. One ECTS is equal to a study load of 28 hours.
- Remark: The subjects are provisional and can be updated throughout the year. For languages the minimum number of students is 5 students. The subject may be cancelled if insufficient students apply for this subject.