During your study period at Tio you have the possibility to choose courses from different subject areas. To make your choice even more convenient, we have set up modules with courses, matching the different study areas. All courses and subjects are taught by professionals from the industry, working within the industry at a day to day basis.
Courses and modules offered by Tio
Before you enrol for the exchange programme, please take a good look at the courses and modules stated below, and pick the one that suits you best. Please note that there are different modules during the fall and spring semester. Are you going to study two semesters at Tio? Make sure to select a module for both semesters.
Next to the offered modules, we offer a selection of ‘elective courses’, which you can pick and select freely. This offers you the possibility to broaden your knowledge or extend the number of EC‘s which you will obtain during your study period at Tio.
Fall semester: Tio modules
Stated below you will find the modules and courses for the fall semester.
Hospitality management (25 ECs)
Beverage knowledge & service skills
In the Beverage Knowledge & Service Skills course, the student learns to inform and advise the guest about dishes and drinks in a professional manner. The student learns to project a hospitable attitude and to create and monitor a safe atmosphere. You will gain extensive knowledge about the Alcohol Act, the aspects of alcohol, drugs, gambling, safety provisions and conversation models as part of social hygiene. You will have the knowledge of processing (telephone) reservations, operating cash register systems, applying different serving methods and preparing drinks.
During this course, a company visit is made to a Michelin star or equivalent restaurant to introduce students to the business operations and gastronomic principles of a top restaurant in the hospitality industry.Hospitality in practice
This course is an introduction to the world of the hotel industry. The student acquires knowledge and skills regarding hotel activities and terminology. Its purpose is to provide students with insight into the functioning of the hotel world. The course is divided into three parts; Hotel Skills, Front Office & Protel and Hospitality.
Digital marketing
The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment.
Within the course digital marketing, students learn how to set up a successful online business using online technology.Inbound tourism
During the course Inbound Tourism you will research the Netherlands as a tourist product. What makes Holland as a destination successful? Who's in charge to promote the Netherlands abroad and what are the backgrounds of the people visiting the Netherlands (leisure and business)? You will also learn more about Dutch culture and culture tourism in the Netherlands. Furthermore, you will learn more about tourism and how we deal with different strategies in the Netherlands to spread the visitors.
Dutch language and culture
All international students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations such as introducing oneself and participating in informal conversations; shopping and buying groceries; asking for, understanding and giving directions; and vocabulary and idiom necessary for education and work.
In addition, you will be introduced to some important aspects of the Dutch history and culture and you will participate in several activities such as a city walk, field trips and museum visits.Courses Courses Beverage knowledge & service skillsHospitality in practiceDigital marketingInbound tourismDutch language and cultureCoursesBeverage knowledge & service skillsDigital marketingDutch language and cultureCoursesHospitality in practiceInbound tourismInternational tourism management (25 ECs)
Business events
During the Business events course, we specifically look at (large) business events and the problems that sometimes arise. The course is tested with a practical assignment and a presentation. The practical assignment is a portfolio in which the students work out 4 different cases according to a template. These 4 cases are linked to the 4 different event formats within the business market: Meetings, Incentives, Conferences and Exhibitions.
Tourism destinations Europe
The Tourism Destinations Europe course introduces the student to travel destinations in Europe. Tourist destinations in Europe are looked at from different angles, while also providing insight into the topography of these destinations. Among other things, the following aspects of are examined: location, accessibility, highlights, sights, target groups, tourist infrastructure, tourist capacity, USPs, phase of development, opportunities and threats.
Dutch language and culture
All international students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations such as introducing oneself and participating in informal conversations; shopping and buying groceries; asking for, understanding and giving directions; and vocabulary and idiom necessary for education and work.
In addition, you will be introduced to some important aspects of the Dutch history and culture and you will participate in several activities such as a city walk, field trips and museum visits.Tourism product knowledge
The Tourism Product Knowledge course introduces the student to the travel industry. Basic knowledge about tourism products, tourism terminology and the different tourism business models is taught. You will gain knowledge about different travel organizations, their diverse offerings and other travel-related organizations and products. You will understand how a travel product is created (transport, accommodation, entertainment (including contracts) in a safe and responsible manner. During this course, you will follow and analyze current events in the travel industry.
Inbound tourism
During the course Inbound Tourism you will research the Netherlands as a tourist product. What makes Holland as a destination successful? Who's in charge to promote the Netherlands abroad and what are the backgrounds of the people visiting the Netherlands (leisure and business)? You will also learn more about Dutch culture and culture tourism in the Netherlands. Furthermore you will learn more about tourism and how we deal with different strategies in the Netherlands to spread the visitors.
Courses Courses Business eventsTourism destinations EuropeDutch language and cultureTourism product knowledgeInbound tourismCoursesBusiness eventsDutch language and cultureInbound tourismCoursesTourism destinations EuropeTourism product knowledgeCommercial business (25 ECs)
Dutch language and culture
All international students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations such as introducing oneself and participating in informal conversations; shopping and buying groceries; asking for, understanding and giving directions; and vocabulary and idiom necessary for education and work.
In addition, you will be introduced to some important aspects of the Dutch history and culture and you will participate in several activities such as a city walk, field trips and museum visits.Introduction E-commerce
E-commerce is increasingly being used as a means to sell a product or service. But what exactly does e-commerce mean? What digital resources do companies have at their disposal? This course explores the field of online marketing and explains the basic concepts.
Students learn to view web shops and social media from a different role: not as a consumer, but as an entrepreneur. How do you ensure that customers notice your brand online, browse your site longer and make a purchase? How can orders be delivered and how do you ensure that the customer comes back?
The customer journey is central to this unit of study: from orientation to selection, purchase and use of products and services. This process is viewed from the perspective of a company that starts offering an online shop. From this perspective, all steps are taken for a successful introduction of e-commerce activities.
The explanation of concepts and technical terms is alternated with concrete practical assignments, so that the student can immediately connect the knowledge to practice.General management challenge
This module is under development.
Search engine marketing
No matter how good your website or web shop is, you will achieve little without visitors. Search Engine Marketing (SEM) is an up-to-date and effective way to attract visitors to your website. A high search position makes your website visible to potential customers.
Search Engine Marketing is a combination of Search Engine Optimization (SEO), Search Engine Advertising (SEA) and data analysis (Google Analytics or similar). These three topics form the heart of the SEM course.
With SEM, you will be able to immediately put the theory learned into practice. You will have to choose an existing website for which SEO and SEA assignments are done. Teams of two students also have access to a real web shop on which SEO and SEA can be applied and monitored with Google Analytics.International business landscape
The International Business Landscape 1 course provides the student with an extensive, structured introduction to how the world of International Business works: who are the players? What are the rules? Who sets the agenda? How do the different elements relate to each other? For example, you will learn more about the political, economic and legal systems you have to deal with in the international market and you will learn more about the cultures, religions and languages that play a major role internationally.
Courses Courses Dutch language and cultureIntroduction E-commerceGeneral management challengeSearch engine marketingInternational business landscapeCoursesDutch language and cultureGeneral management challengeInternational business landscapeCoursesIntroduction E-commerceSearch engine marketingElective courses
Below mentioned courses can be added to the chosen module (if it is not part of the module already).
Digital marketing
The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment.
Within the elective digital marketing, students learn how to set up a successful online business using online technology.Marketing
In this elective, the student gets to know and apply the basic elements of modern marketing. Marketing encompasses both strategic and operational skills. The student can obtain correct information that is important for the external analysis and recognizes which internal factors can influence the marketing policy and operational consequence. This course will teach you to set up a SWOT and to draw conclusions based on this SWOT for a situation that is not too complex. You will learn to add up a logical segmentation, select the most suitable segments and create an unambiguous value proposition (including the associated branding strategy).
Operations
Operations management is concerned with efficiently managing the resources, information and supply chain in order to (ultimately) deliver products and services that fit within the company strategy. During the operations elective, the student gains insight into organizational processes and how they relate to each other. Think, for example, of the administrative and logistics process. You will learn to analyze the processes in an organization in a structured way in order to design, manage and improve processes as efficiently and effectively as possible. While using the 4Ds of Operations Management (Direct, Design, Deliver and Develop), the student learns to analyze, develop and apply different types of processes and strategies, understand the role of innovation and implement improvements.
Courses Digital marketing5Marketing5Operations5CoursesDigital marketing5Marketing5Operations5Spring semester: Tio modules
Hospitality management (25 ECs)
Dutch language and culture
All international students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations such as introducing oneself and participating in informal conversations; shopping and buying groceries; asking for, understanding and giving directions; and vocabulary and idiom necessary for education and work.
In addition, you will be introduced to some important aspects of the Dutch history and culture and you will participate in several activities such as a city walk, field trips and museum visits.Public events
During the Public Events course, we specifically look at (large) public events and the associated problems. The students choose a public event (sports event, festival, concert or theater performance) and also have to do fieldwork, exploring the location where the event will take place.
Food knowledge skills
In the course Food Knowledge & Skills, the student is introduced to the organization, functions, equipment, materials and safety in the kitchen. The student learns to correctly deal with common equipment and materials in the kitchen and acquires knowledge about (culinary) terminology. You will communicate according to established patterns and roles in the kitchen in relation to the waiter/waitress and the guests, and can therefore advise and inform them about preparation methods, products and ingredients. You will learn to perform preparatory and closing tasks in the kitchen, has knowledge of products and is able to perform basic preparation- and cooking techniques on the basis of standard recipes. You should be able to recognize the main product groups and can work in accordance
with the basic principles of the H.A.C.C.P legislation.Taste experience
In the Taste Experience course, the student learns to inform and advise the guest and/or client in a professional manner about dishes and drinks. The student should have a broad knowledge of products (product knowledge), preparation techniques, wine, beer, cocktails and food & beverage trends.
Managing hospitality experience
Managing hospitality experience will delve deeper into the hospitality model, where the knowledge and skills about experience management and revenue management will contribute to optimizing the guest experience and maximizing business revenue. The student knows the positioning of different brands within international chains and has knowledge of different forms of collaboration and management strategies within the hotel industry. This course explains the different booking channels and processes. You will learn about revenue management as well.
Courses Courses Dutch language and culturePublic eventsFood knowledge skillsTaste experienceManaging hospitality experienceCoursesDutch language and cultureFood knowledge skillsManaging hospitality experienceCoursesPublic eventsTaste experienceInternational tourism management (25 ECs)
City marketing
Many cities realize that it is important to think about the marketing of their city. An annually reoccurring event which attracts many visitors provides a great deal of spin-off for the local small businesses. It can also contribute to the image of a city so people wish to spend their leisure time here. Fairs are also deployed within the scope of city marketing, because a fair attracts many visitors to a city. This course will include the following subjects:
- The origin of city marketing
- What is city marketing?
- Development of a strategy
- City branding
- The role of events within city marketing
- Financing and effect measurement
Tourism destinations world
The Tourism Destinations World course introduces the student to travel destinations outside Europe. Tourist destinations outside Europe are looked at from different angles, while also providing insight into the geography of these destinations. Among other things, the following aspects of tourist destinations outside Europe are examined: location, accessibility, highlights with regard to sights, target groups, tourist infrastructure, tourist capacity, USPs, phase of development, opportunities and threats and the impact of the corona crisis.
Digital marketing
The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment.
Within the course digital marketing, students learn how to set up a successful online business using online technology.Tourism experience management
The skills and knowledge, you will learn during the Tourism Experience Management course, will deepen your tourism product knowledge by learning more about experience management, revenue management and legal aspects for travel businesses and tour operators. The emphasis is on:
- What are the steps to develop tourist products?
- Why is knowledge about your customer so important and what can you do with this knowledge?
- What is experience management and how can this be applied?
- How do travel businesses apply the customer journey?
- What do travel businesses do regarding 'pricing' of their products to get the most out of their revenue?
- Which legal aspects are important for travel businesses and how are these applied?
- What do travel businesses do to guarantee quality, safety and sustainability?
Dutch language and culture
All international students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations such as introducing oneself and participating in informal conversations; shopping and buying groceries; asking for, understanding and giving directions; and vocabulary and idiom necessary for education and work.
In addition, you will be introduced to some important aspects of the Dutch history and culture and you will participate in several activities such as a city walk, field trips and museum visits.Courses Courses City marketingTourism destinations worldDigital marketingTourism experience managementDutch language and cultureCoursesCity marketingDigital marketingDutch language and cultureCoursesTourism destinations worldTourism experience managementCommercial business (25 ECs)
Dutch language and culture
All international students will be introduced to some basic knowledge of the Dutch language so they can help themselves in day-to-day situations such as introducing oneself and participating in informal conversations; shopping and buying groceries; asking for, understanding and giving directions; and vocabulary and idiom necessary for education and work.
In addition, you will be introduced to some important aspects of the Dutch history and culture and you will participate in several activities such as a city walk, field trips and museum visits.Introduction sales and account management
In the Introduction sales and account management course, you will gain insight into the place of sales and account management in the organisation of an international company. You are aware of the great influence of leadership, planning and the way in which sales activities are carried out. This course offers the right tools to obtain a solid and well-founded (international) sales plan in the final project. Sales strategy, ability to analyse and predict individual account profitability, competitive analysis, and planning and execution of sales activities play an equivalent role.
Global HRM
TBA
Take your business abroad
The Take your business abroad course provides the student an extensive, structured introduction to the world of export strategy and management in the broad sense:
- How do you analyze whether your company is ready to enter the foreign market? How do you determine which export market is the most attractive for the company?
- Do you choose to embark on the export adventure alone or with a partner? How do you choose which product is most suitable for export?
- How do you determine whether the company needs to make adjustments to local location, product, pricing and personnel policies to match the reality of the export environment?
International leadership
A practical, applicative knowledge about this theoretical area, focused on the practice of international leadership. The theoretical concepts are enriched with a look at leadership styles and with management theories, skills and trends, such as Managerial Planning, Goal Setting, Strategy Formulation and Execution and Managerial Decision Making. By combining these, this course shifts the focus to the importance of developing knowledge and skills that lead to efficiently dealing with teams in an international context. The starting point is a global analysis of the factors that influence international business.
Courses Courses Dutch language and cultureIntroduction sales and account managementGlobal HRMTake your business abroadInternational leadershipCoursesDutch language and cultureGlobal HRMInternational leadershipCoursesIntroduction sales and account managementTake your business abroadElective courses
Below mentioned courses can be added to the chosen module (if it is not part of the module already).
Digital marketing
The internet technology has a huge impact on communication between people and on the way we do business. The process of buying and selling products, as well as providing or looking for services, has changed significantly over the past years. The enormous and growing popularity of the smartphone and tablet came as a surprise to many business professionals and demands instant response to stay in business. Companies and organizations must track communication with the target group continuously. Based on the outcome companies/organizations must be able to quickly response to changing demand or circumstances in the digital marketplace to continue business successfully and retain customers. Knowledge of the opportunities offered by the online technology is a requirement to any modern business environment.
Within the elective digital marketing, students learn how to set up a successful online business using online technology.Marketing
In this elective, the student gets to know and apply the basic elements of modern marketing. Marketing encompasses both strategic and operational skills. The student can obtain correct information that is important for the external analysis and recognizes which internal factors can influence the marketing policy and operational consequence. This course will teach you to set up a SWOT and to draw conclusions based on this SWOT for a situation that is not too complex. You will learn to add up a logical segmentation, select the most suitable segments and create an unambiguous value proposition (including the associated branding strategy).
Operations
Operations management is concerned with efficiently managing the resources, information and supply chain in order to (ultimately) deliver products and services that fit within the company strategy. During the operations elective, the student gains insight into organizational processes and how they relate to each other. Think, for example, of the administrative and logistics process. You will learn to analyze the processes in an organization in a structured way in order to design, manage and improve processes as efficiently and effectively as possible. While using the 4Ds of Operations Management (Direct, Design, Deliver and Develop), the student learns to analyze, develop and apply different types of processes and strategies, understand the role of innovation and implement improvements.
Courses Digital marketing5Marketing5Operations5CoursesDigital marketing5Marketing5Operations5
- Tio works with the ECTS grading system. ECTS stands for European Credit Transfer and Accumulation System. ECTS is a standard for comparing the study attainment and performance of students of higher education across the European Union and other collaborating European countries. One ECTS is equal to a study load of 28 hours.
- Remark: The subjects are provisional and can be updated throughout the year. For languages the minimum number of students is 5 students. The subject may be cancelled if insufficient students apply for this subject.