Digital Business & Generative AI
Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

Digital Business & Generative AI

Specialisation in Creative Business

Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

A glimpse of your future

This future-proof programme, specialising in Digital Business & Generative AI, will make you the young, innovative go-getter that every employer or client needs in order to be or remain successful. We offer the knowledge, skills and mindset to be at the forefront of the workplace of the future. Your dream job is within reach with the CV you build up during your studies. Interested in discovering the various career opportunities? 
Do you want to continue your education after completing the Creative Business bachelor’s degree? This bachelor’s degree grants you access to many domestic and foreign master’s degrees.

Ready for the future

The creative industry is changing rapidly due to AI, data and digital platforms. with Digital Business & Generative AI, you will learn how to use these technologies to give your creativity and business skills a huge boost. Your concepts will be innovative, relevant and future-proof. This allows you to combine creativity and technology in a way that makes you indispensable.

Look at possible professions

Starting salary

The gross starting salary for recent graduates of Creative Business is approximately € 2,878 per month (Higher Education Guide Hbo 2026*).
* The Higher Education Guide bases this figure on the Bachelor Monitor 2026, which uses salary data from late 2024/early 2025.

AI as your business partner

Entrepreneurship is about looking ahead, seizing opportunities and making smart choices. That's why, as a smart entrepreneur, you focus on the future. We teach you how to use the latest technological developments and AI tools to make your work more efficient, profitable and enjoyable. Let chatbots and other virtual assistants help you with bookings and reservations, see how an algorithm can predict availability or the best prices for you, and experiment with innovative ways to reach new target groups. At Tio, you will work with Cogniti, an exclusive AI platform from Australia that supports you during your studies. This will help you develop the knowledge and digital skills that are essential for your future.

What can you become and where can you work?

What can you become after completing the Creative Business bachelor's degree?

Think of professions such as:

  • AI creative strategist
  • Data-driven content designer
  • Innovation consultant
  • Manager digital transformation
  • International digital project manager
  • AI campaign manager
  • Creative business developer
  • Business development manager
  • Media producer
  • Project manager
  • Media producer / strategist
  • Digital transformation manager
  • International media consultant
  • Entrepreneur

Where can you work? Examples include:

  • Advertising, PR and communication agencies
  • TV and radio production companies
  • Streaming services & platforms
  • Online content platforms & podcasts
  • Multinationals
  • Digital agencies
  • Social & influencer agencies
  • SMEs
  • Multimedia companies
  • Retail companies
  • Start-ups in media, tech or lifestyle
  • NGOs & charities
  • Educational institutions
  • Own company
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From bachelor's to master's degree

master of business administration

With a bachelor's degree from Tio, you will be welcomed with open arms on the labor market. Aiming for a position in upper management? Then Tio's MBA, the Master of Business Administration, is the next step for you. After your bachelor's degree, you will obtain your MBA degree within one year.

The business community is crying out for enterprising and hard-working professionals with a wealth of practical experience. And a diploma from Tio opens even more doors. If you’re eager to start your career right after graduation, a Tio degree will make you well-prepared for amazing opportunities on the job market. Prefer to continue your education? At Tio, we make it simple: you can earn a Master of Business Administration in just one year.

Earn your professional master’s degree with our MBA programme. In this programme, you can choose from various specialisations:

No matter which specialisation you choose, you will be taught by passionate lecturers with extensive experience in their field. You will learn from their current work experience while tapping into their vast business network. Both of which are valuable assets for a professional like you!

More about our MBA

Alumni association

You can find Tio alumni everywhere! As an entrepreneur and in senior positions in various industries: from SME to multinational. With over 10,000 alumni, Tio offers you plenty of opportunities to build an extensive and valuable network.

Tio Alumni is committed to maintaining warm ties between former students and Tio and to strengthening contacts between its alumni. It offers the thousands of graduates opportunities to meet each other online and offline. Alumni also come together at networking events, masterclasses and events. Via the LinkedIn group Tio Alumni, Tio and its graduates share vacancies, industry information and knowledge. Tio likes to stay in touch with former students. That is why we have an alumni council consisting of former students who are involved in policymaking at Tio.

Want to know more? Request the study guide in no time

Study guide Creative Business