Digital Business & Generative AI
Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

Digital Business & Generative AI

Commerce Economics & Entrepreneurship specialisation

Bachelor's degree Marketing, Sales & Communication 4 year 3 yearFasttrack

A glimpse of your future

You will develop an entrepreneurial mindset: this commercial and proactive attitude will help you advance your career. You are the professional who helps businesses thrive in an increasingly important digital economy. In short, if you are ready for an unforgettable journey of growth, development and success, this study programme is your ticket to a world of possibilities! Interested in discovering the various career opportunities? 
Do you want to continue your education after completing the Commerce Economics and Entrepreneurship bachelor’s degree? This bachelor’s degree grants you access to many domestic and foreign master’s degrees.

Look at possible professions

Successful in digital business

In the world of social media, sales and influencers, trends and developments follow one another at a rapid pace. Together with partners from the industry, we ensure that your study programme is tailored to the market and opportunities of both today and tomorrow. After all, digital business continues to grow; according to Thuiswinkel.org, consumers in the Netherlands spent a total of €36 billion on online shopping. So there is a great need for digital marketing professionals! After completing your course, you will know how to give online and offline sales a significant boost.

Starting salary

The gross starting salary for recent graduates of Commerce Economics and Entrepreneuship is approximately €3,139 per month (Higher Education Guide 2026)*.
* Based on the Bachelor Monitor 2026, using salary figures from late 2024/early 2025.

Career opportunities

  • Study Commerce Economics and Entrepreneurship: career and job opportunities
    Study Commerce Economics and Entrepreneurship: career and job opportunities
  • International Business entrepreneur
    International Business entrepreneur
  • Online lifestyle coach
    Online lifestyle coach
  • Entrepreneur after studying at Tio
    Entrepreneur after studying at Tio
  • Working as a Sales Manager
    Working as a Sales Manager
  • Dream jobs after Tio
    Dream jobs after Tio
  • Working at the Rabobank after studying at Tio University
    Working at the Rabobank after studying at Tio University

What can you do and where can you work?

What can you do once you complete the Commerce Economics and Entrepreneurship programme at Tio Business School?
Nearly every sector of industry has a need for well-trained young professionals with excellent marketing skills. After earning this bachelor’s degree, you can therefore have your pick of many positions and areas of expertise.

Think of professions such as:

  • Digital marketeer
  • AI-consultant marketing/sales
  • Consultant digital innovation
  • E-commerce manager
  • Growth hacker
  • Sales specialist
  • Consultant digital transformation
  • Brand manager
  • Account manager
  • Marketing manager
  • Entrepreneur 

Where can you work? Examples include:

  • Advertisement and communication agencies
  • Webshops
  • Multinationals
  • Research agencies
  • Automotive, fashion or electronics companies
  • SMEs
  • Multimedia organisations
  • Travel agencies
  • PR agencies
  • Retail organisations
  • Your own business
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From bachelor's to master's degree

master of business administration

With a bachelor's degree from Tio, you will be welcomed with open arms on the labor market. Aiming for a position in upper management? Then Tio's MBA, the Master of Business Administration, is the next step for you. After your bachelor's degree, you will obtain your MBA degree within one year.

The business community is crying out for enterprising and hard-working professionals with a wealth of practical experience. And a diploma from Tio opens even more doors. If you’re eager to start your career right after graduation, a Tio degree will make you well-prepared for amazing opportunities on the job market. Prefer to continue your education? At Tio, we make it simple: you can earn a Master of Business Administration in just one year.

Earn your professional master’s degree with our MBA programme. In this programme, you can choose from various specialisations:

No matter which specialisation you choose, you will be taught by passionate lecturers with extensive experience in their field. You will learn from their current work experience while tapping into their vast business network. Both of which are valuable assets for a professional like you!

More about our MBA

Alumni association

You can find Tio alumni everywhere! As an entrepreneur and in senior positions in various industries: from SME to multinational. With over 10,000 alumni, Tio offers you plenty of opportunities to build an extensive and valuable network.

Tio Alumni is committed to maintaining warm ties between former students and Tio and to strengthening contacts between its alumni. It offers the thousands of graduates opportunities to meet each other online and offline. Alumni also come together at networking events, masterclasses and events. Via the LinkedIn group Tio Alumni, Tio and its graduates share vacancies, industry information and knowledge. Tio likes to stay in touch with former students. That is why we have an alumni council consisting of former students who are involved in policymaking at Tio.

Want to know more? Request the study guide in no time

Study guide Commerce Economics & Entrepreneurship