Hospitality is hot! Welcome not only to the world of top hotels and star restaurants but also to festivals, concerts and sports events. The Hotel and Event Management bachelor course offers you the best of both worlds: the classic higher hotel school in combination with event management.

Cut out for a career?

Want to be manager of a large hotel abroad? Perhaps an events and conference organiser? Then the HEM course is the first step. Marketing, sales and communication are essential for attracting guests. To make a success of an event or a stay, you have to put yourself in the guests’ shoes. After all, hospitality is all about creating an experience. High demands are also placed on your skills in management and organisation. You need professional knowledge, insight and a good business sense. Have you got what it takes?

The industry

Leisure time, from an overnight stay in a hotel to a visit to a pop festival, is big business. After the nineteen eighties, in the Netherlands alone, the number of event visits increased from 3.5 to over 27.5 million per year. The Netherlands plays a major role in the conference market: Amsterdam is now ranked seventh on the world list of international conference cities. Dutch people spend as much as a quarter of their income on leisure activities. By 2015, in Amsterdam alone, hotel bed capacity will have increased by 9,000. Thus, definitely an industry with potential!

BACHELOR in three years

The Hotel and Event Management course results in the Higher Hotel Education professional competence profile in just three years. This bachelor course is accredited by the NVAO. The HEM degree allows you to carry the internationally recognised Bachelor of Business Administration title.