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Hotel and Event Management hbo

ISAT-code 34118

Study programme International Tourism Management

Practical is the keyword: learning by doing! Circa 60% of the Hotel and Event Management bachelor’s degree has a practical focus. The curriculum was designed in collaboration with branch associations and networking organisations HotelloTOP, IDEA, the Fellowship for Event Managers, Thuiswinkel.org and the Royal Dutch Hotel and Catering Association and experts from the field. This ensures the study course ties in well with the sector’s needs and the latest trends.

Curriculum

Below, you will find an overview of the courses and projects you will attend at Tio’s Hotel and Event Management bachelor’s degree. The curriculum is divided into four components: hotel management, event management, entrepreneurship & e-commerce and internship & final thesis.
Given the importance of having international experience, you complete at least one component of your study programme abroad (e.g. an internship, graduation project or an international exchange programme).

Hotel management

Hotel practice and technical skills are the focus of the first year, hospitality at its foundation. You learn all about hotel and restaurant formulas and experiment with different preparation techniques in the cooking studio. You visit a variety of hotels, such as the Okura, Librije’s Hotel or the Hilton, during your third-year study trip for example.

Cooking skills

In the cooking studio you learn how to work independently. For instance, you learn all of the cutting techniques and how to blanch, sauté, poach and glaze.

Food & beverage management

Menu engineering and design, food concepts, catering management, expertise & knowledge of drinks, pricing, cost control.

Guest lectures

Three guest lecture days, workshops by experts from the field.

Hotel and event week

Running a hotel with fellow students. You will be busy preparing in the first semester. Keeping the hotel running smoothly for a week: personnel planning, cooking, serving, allocating rooms, housekeeping, front office, assisting guests, organising workshops.

Project Hotel and Event Week

Menu development & design

Wine & food combinations, dietary habits, dietetics, menu composition.

Hotel simulation game

You and your management team will compete against other teams in an attempt to be voted ‘best run hotel’. Financing, purchasing, yield management, marketing and management skills; all aspects are covered.

Law and hospitality

Licensing and catering act, private law, public law, tax law, business law, employment law, international law.

Reservation systems

Booking hotel rooms, allotments, checking guests in and out.

Rooms division management

Hospitality in relation to healthy operational management. Managing housekeeping operations, fire prevention, yield management.

Technical hotel skills

Front office, duty management, operational management, hotel classification systems, administration, banqueting.

Technical restaurant skills

Hospitality, mastic, mise en place, clearing tables, providing guests with information.

CoursesProjects
Cooking skills2
Food & beverage management6
Guest lectures1
Hotel and event week4
Menu development & design2
Hotel simulation game2
Law and hospitality2
 
Reservation systems2
 
Rooms division management4
 
Technical hotel skills2
 
Technical restaurant skills2
 
Courses
Cooking skills2
Guest lectures1
Menu development & design2
Law and hospitality2
Reservation systems2
Rooms division management4
Technical hotel skills2
Technical restaurant skills2
Projects
Food & beverage management6
Hotel and event week4
Hotel simulation game2

* EC stands for European Credit. One EC equals a workload of 28 hours. Subject to changes.

Event management

Event management is a recurring theme throughout the study programme. You learn all about organising events and event management is part of subjects such as event marketing, MICE and communication. During the Event week, you take part in the event game which has you working in a team to come up with a concept for a business or charity. You take a look behind the scenes of events and corporations and take part in a variety of workshops. You visit a festival, a concert or a sports match and report on the organisation.

Attending events

Visiting an event, backstage analysis and providing feedback with suggestions for improvement.

Event week

During the event week, you will compete in the event game where, as part of a team you create an event concept for a company or a charity.You visit various events: for example a festival, concert, sports competition or theater and write a report concerning the organisation of the event.

Creative concept design

The creation of a business concept in the field of hospitality or events. Devise and present an unforgettable experience.

Event management

During Event Management course, you will meet the world of event management. You get introduced to the sector, the management style and  various suppliers. You will also look at event agencies, specific risks and the various event forms with their characteristics.

During the course Event Management Advanced you will further deepen your knowledge of the Event Management field. The course consists of 5 themes:

  • Branding & live communication
  • City marketing
  • International events
  • Trends and developments
  • Security and event logistics

Event marketing

Events and the link to brand identity, customer relationship management and sales. How to best use an event as a marketing tool.

Event project management

Applying generally accepted project management tools in the preparation and planning of events.

Marketing

Analysis of trends and developments, competition analysis, swot-analysis, confrontation matrix. Strategic analyses, marketing mix, operational marketing plan, strategic plan.

Master classes

Divers master classes in sales, marketing and hospitality. For example a workshop at star restaurant De Librije.

Meetings, incentives, conferencing, exhibitions (MICE)

Within the M (eetings), I (ncentives), C (onferences), E (xhibitions) course you will learn all the important facets of the four subjects. You also learn that the disciplines are not disconnected, but there is a clear overlap between these four components.
The MICE industry is one of the fastest growing segments in the tourism industry and generates millions of revenue for countries and cities. Within the industry, we are seeing more shifts, making the MICE course more and more a specialisation from the perspective of event management.

Sports and festival management

Crowd event management, focusing on sporting events and festivals. For examplet the management of event details as artists, athletes, location and security.

CoursesProjects
Attending events0
Event week2
Creative concept design2
 
Event management2
 
Event management advanced4
 
Event marketing2
 
Event project management2
 
Marketing12
 
Master classes0
 
Meetings, incentives, conferencing, exhibitions (MICE)2
 
Sports and festival management2
 
Courses
Attending events0
Creative concept design2
Event management2
Event management advanced4
Event marketing2
Event project management2
Marketing12
Master classes0
Meetings, incentives, conferencing, exhibitions (MICE)2
Sports and festival management2
Projects
Event week2

* EC stands for European Credit. One EC equals a workload of 28 hours. Subject to changes.

Entrepreneurship & e-commerce

You train your communication and management skills with the ultimate goal of working together with your fellow students to run a hotel for a full week during the Hotel and event week. Together, you will be responsible for F&B, rooms division, the website, online sales, the organisation of events and more. Guest lectures from heads of industry, knowledge of e-commerce and knowing how to draw up a business plan all serve to make you a clever entrepreneur.

Business correspondence

Writing business letters, commercial texts, reports.

International study trip

A trip across Europe where you visit partner schools, attend international lectures, carry out case studies and visits multinationals. Under the guise of 'learning by doing' you learn even better to apply theoretical knowledge in practice. A perfect mix of business and pleasure.

Hotel, Event and Business students on a study trip to Prague

Company visits

Visiting hotels, breweries, trade fairs and/or wine bar. Visiting a conference organisation, event organisation, horecava (catering trade fair) and/or party caterer.

During the Commercial Skills course you will work on your commercial skills. You learn to recruit prospects, conduct a structured sales call, negotiate and deal with complaints.

Communication

Presentation techniques, providing advice, interview techniques, bad news interviews, meetings, assertivity.

Corporate communication

Corporate identity, image, brochures, advertisements, press communication, dm, annual reports.

Corporate social responsibility

Corporate social responsibility is a form of doing business in which People, Planet and Profit are central.

Cross-cultural communication

Intercultural interaction, communication and conflict management, cultural sensitivity. Dealing with cultural differences within a team, to use cultural differences to achieve optimal results.

Digital marketing

Knowledge and application of digital marketing, with which the marketing objectives of the company are realized through online and interactive media.

German , French, Spanish

Industry-oriented communication with guests and colleagues paying attention to grammar, pronunciation, presentation, listening skills, reading and writing professional texts.

In addition to English, one other language is mandatory. German 2 and French continue at the level of final exams taken at senior general secondary education (Havo). If you choose German 1, you are obliged to complete German 2 in your second year. There will be additional expenses in the second year. If you choose Spanish 1, you are obliged to complete Spanish 2 in your second year and Spanish 3 in your third year. There are additional expenses in the second and third years. You will not receive any additional ECs.

E-commerce

Buying and selling of goods and services over the internet. Think of booking a hotel or trip or selling products through a webshop.

English

Industry-oriented communication at management level, listening, reading and writing of social as well as work related texts.

Finance & accounting

The ambition level of the Finance & Accounting course is to teach students the theoretical and practical principles of business economics. In the first and second year the course outlines financing a company and costs of the company. In the third year you will gain insight into financial reporting.

Human resource management

Recruit, selection, personnel planning, performance reviews, career guidance.

Information management

During and after your bachelor course you will get to work with CRM, CMS and other information systems. Together with the IT department you convert information needs and wishes into information applications, in which you as key user play a big role in the design and improvement of these systems.

Management skills

Leading meetings, motivating others, conflict management, conversation techniques, management styles.

Operations management

Efficiency and effectiveness of business processes in the hospitality industry. Design and analysis of processes, quality assurance.

Organisational behaviour

Management process, information flow, organisational culture, organisational models, decision-making process, management change.

Professional development

Careers counselling, competence development, job interview training.

Supply chain management

Make or buy, vendor rating, benchmarking, purchasing processes, contracting, negotiating.

CoursesProjects
Business correspondence4
International study trip2
Company visits0
 
Commercial skills2
 
Communication1
 
Corporate communication2
 
Corporate social responsibility2
 
Cross-cultural communication2
 
Digital marketing4
 
German , French, Spanish4
 
E-commerce4
 
English8
 
Finance & accounting10
 
Human resource management4
 
Information management4
 
Management skills2
 
Operations management2
 
Organisational behaviour4
 
Professional development2
 
Supply chain management2
 
Courses
Business correspondence4
Company visits0
Commercial skills2
Communication1
Corporate communication2
Corporate social responsibility2
Cross-cultural communication2
Digital marketing4
German , French, Spanish4
E-commerce4
English8
Finance & accounting10
Human resource management4
Information management4
Management skills2
Operations management2
Organisational behaviour4
Professional development2
Supply chain management2
Projects
International study trip2

* EC stands for European Credit. One EC equals a workload of 28 hours. Subject to changes.

Internship & final thesis

During the two (international) internships, you will apply what you have learned into practice. Everything comes together in your final thesis.

Data analysis

Applying business models, gathering information and drawing conclusions.

Final thesis

You are going to do research independently or within a company.
Graduation plays an important role within the bachelor programme. During your final thesis project you work as a professional to bring your knowledge and skills into practice. You will be working on developing the latest skills you need for your future profession. Graduation takes place through the successful execution and completion of a final thesis. This thesis assignment is usually done for an organisation with a problem. Students can also do a final thesis assignment at the one of the professorships of Tio, or graduate independently. During the graduation, the student carries out applied research. That means deliberate and methodical search for knowledge and understanding concerning practical problems, in the form of answers to previously asked questions.

The aim of this course is to prepare for the final thesis assignment by laying the foundations for the independent research assignment and writing a final thesis proposal.

Market research

Working in groups of two, students will complete a sector-related research assingment (qualitative research, quantitative research, or a combination of the two). Students must formulate a research problem, set up an investigation, assemble data, analyse the data and draw conclusions. A research report will be submitted as an end product.

Research methods

The research methods course aims to teach students various research skills. In particular the practical aspects of research. The research proces is discussed in all its aspects, such as the preparation of a problem statement, the choice of a research method, questionnaire structure, fieldwork and reporting.

Minor

Besides the major, during which you attend the subjects of the curriculum, you can choose a minor of 30 ECs or two minors of 15 ECs to specialise and further expand your knowledge. Which minor suits you best?

(International) Internships

Chose an (international) internship to gain your first work experience. The two internship periods are at least 13 weeks.

CoursesProjects
Data analysis2
Final thesis30
Preparation for the final thesis2
Market research4
Research methods4
Minor30
 
(International) Internships40
Courses
Data analysis2
Preparation for the final thesis2
Research methods4
Projects
Final thesis30
Market research4
Minor30
(International) Internships40

* EC stands for European Credit. One EC equals a workload of 28 hours. Subject to changes.

Optional

The subjects and courses listed below are optional and therefore not mandatory. Exception is the Introduction to Finance & Accounting course, which is mandatory for students whose prior education does not include Management & Organisation.

Additional language

German 1-2, French and/or Spanish 1-2. Only German 1 and Spanish 1 are at beginner’s level.

Company emergency response

Topics covered include First Aid in Accidents and your responsibilities at fire casualties and evacuation and communication.

Cooking 2.0

Based on eight gourmet chefs you will go through the gourmet kitchen. Every week, a gourmet chef is central and his philosophy and way of life is discussed and finally you cook a recipe that characterizes this chef.

Introduction to finance & accounting

Introduction to business economics, where you learn important basic principles of business economics. For those who did not attend business economics in their preliminary education. Optional, but mandatory for students without Management & Organisation in their prior education.

Excel

Being able to work well with Excel has a great added value in execute your study assignments and in your future career.

Study coaching

Introducing structure, study methods, completing homework together.

You can organise 6 ECs completely free. For example help at one of the edcation fairs Tio participates in or assist on the open day.

Search engine marketing

Search engine marketing is the specialty that makes web pages findable in search engines. You learn digital analysis through Google Analytics, advertising in search engines and how to reach high rankings in search engine search results (SEO).

Wine study

Wine knowledge, food & wine combinations, vinification, gastronomy, wine tasting and optional wine trip.

Optional coursesSeminars
Additional language4
Company emergency response0
Cooking 2.02
Introduction to finance & accounting0
Excel2
Study coaching0
Free choice4
 
Search engine marketing2
 
Wine study2
 
Optional courses
Additional language4
Cooking 2.02
Excel2
Free choice4
Search engine marketing2
Wine study2
Seminars
Company emergency response0
Introduction to finance & accounting0
Study coaching0

* EC stands for European Credit. One EC equals a workload of 28 hours. Subject to changes.

(International) internships and final thesis

Tio believes in education with a practical focus. Besides the projects, the best examples of this approach are the internships and your final thesis. These have you put all your knowledge into practice and develop your communication and research skills. Many students therefore view the internships as one of the best parts of their education. 

Depending on whether you are taking a three- or four-year programme, you either take part in two internships during the summer (three-year programme), or your second internship is scheduled during the third academic year (four-year programme). Internship positions automatically become available to Tio students as a result of Tio’s long-standing relationships with major companies in the industry. Students can also suggest their own internship positions. You complete your bachelor programme with a final thesis project. After graduating, many students are offered a job at the company where they did their final thesis.

Support

At the start of the academic year, your study coach will tell you everything you need to know about your internship. You can look into hundreds of available positions via Tio’s student web. Before you apply for an internship position, you must inform your internship coordinator about your preferences. Every internship organisation must demonstrate its ability to offer students the necessary guidance and supervision. You will be visited by your internship coordinator. Most students who take their internship abroad can also expect a visit. Every student will also receive guidance and supervision via telephone, Skype and email.

Exellent network

Tio maintains intensive contacts with companies and multinationals in the hotel, event, tourism and business industry. From ID&T and the Ritz-Carlton to ABN AMRO and from fonQ and TUI to Unilever.

Career event

Every year, Tio organises the Career Event for all its students. This is the perfect opportunity to look for an internship at the renowned companies that are present. You can also attend guest lectures and take part in workshops hosted by professionals from the industry.

Internship compensation

As a guideline for the compensation you will receive from your internship organisation, Tio has set a gross sum of € 62 per week. However, there are also organisations which do not offer any internship compensation.

International internships

Over the years Tio students have performed work placements in countries like:

Stagekaart Tio

Contribution

The internship organisation pays a fee for mediation and supervision to Tio (€ 23 per week). In some cases, the internship organisation will not pay this fee. In that case, these costs will be charged on to the student. The contribution will also be charged to students who graduate on their own (instead of at an internship organisation). Foreign internship organisations (and the students who do their internship or final thesis project there) are exempt from this contribution.

Benefit from international experience

International experience on your CV is a plus. You learn to solve problems on your own, meet new people and improve your language skills. Tio therefore offers you plenty of opportunities to develop yourself on an international level. At several stages during your studies, you will have the opportunity to go abroad.

International experience

All of Tio’s bachelor students gain international experience abroad, e.g. via an international internship, a final thesis project or a period spent studying abroad. You learn to solve problems on your own and to take initiatives. You come into contact with new cultures and improve your language skills. An internship lasts at least 13 weeks, although they can go on for a longer period of time in countries outside the Netherlands. Students are often required to be at least 18 years old to be eligible for an internship.

Costs for an international internship

In Europe, you can live off of around € 675 per month; € 375 for housing and € 300 for household expenses. A return ticket can be as cheap as € 125. Outside Europe, the costs are often higher; the return ticket usually costs at least € 1,500 and a visa costs another € 320. These amounts are estimates. Students who receive a student finance are eligible to receive compensation for the duration of their foreign internship in return for temporarily cancelling their public transportation card. Combined with the optional Erasmus Scholarship, this sum may be as high as € 360 per month.

The costs for an international internship are not included in the tuition fees.

Erasmus grant

The Erasmus+ grant is a scholarship for bachelor students who want to study or take part in an internship abroad (within Europe). Whether or not a student can receive a scholarship depends on the sum allocated to Tio. Depending on the country, the Erasmus scholarship ranges from € 150 to € 270 per month.

Visa

If a non-EU/EEA student completes a part of the study programme outside the Netherlands (e.g. internship, minor international exchange, international study trips), additional visa and/or work permits required are the students own responsibility including the costs for this type of visa.

Excursions

Every year, you can take part in several intra- and extracurricular study trips, international excursions and excursions hosted by the Cognatio student society, including a winter sports trip.

Study abroad

Tio works together with various partner universities in and outside of Europe. During the minor phase, students can spend a semester studying abroad at one of Tio’s partner universities. With this, Tio offers students a perfect opportunity to develop themselves and prepare for an international career. Of course, a time spent studying abroad is also a wonderful personal experience. Students often live on a campus and study in an international class with students with different nationalities.

Grand international tour

If you take part in the four-year bachelor’s course, you can choose to participate in the grand international tour. Your second-year internship is replaced by an extra semester spent studying abroad. You can then spend a year studying at one or two of Tio’s partner universities.

Do you want to study abroad?

International cooperation

Tio has extended and professionalised the international network in the last few years. This has led to partnerships with several partner institutions. Institution that, like Tio, believe in the power of personal attention for each student. The expectations for the future growth of the network are big. This way Tio offers students the chance to prepare well for the international work field. With a Tio degree, the world is at your feet!

Selection of partner universities

Tio has selected the partner institutions on a number of criteria:

  • The education of the partner needs to be in the field of business, marketing, hospitality, event management or tourism.
  • The offered courses at the partner are attractive for Tio students and the language of instruction needs to be in one of the foreign languages taught at Tio.
  • The semesters need to be more or less equal, the education is practice-based and the degree programme has been accredited.
  • The city and area are of importance, as well as the supervision the partner can offer.
  • Arranging housing for incoming students and the facilities are also factors in the final decision.

In other words, these universities – like Tio itself – have real added value!

Choose your minor

Besides the major, during which you attend the subjects of the curriculum, you can choose a minor of 30 ECs or two minors of 15 ECs to specialise and further expand your knowledge. Which minor suits you best?

Study abroad

Enrich your language skills and international contacts by studying one semester at a partner university abroad. 
Because the start and end dates of the academic year at some universities do not match those at Tio, you may miss out on several weeks of lectures at Tio or possibly incur one or several months of study delay.

Entrepreneurship

Together with a team of fellow students, you run your own organisation, complete with a management team, shareholders and an innovative product that you come up with, develop and put on the market.

International business

You will acquire knowledge of international marketing, cultural differences and international management in order to be able to advise a global player.

Marketing communication

A mixture of marketing communication and concept design & media: you learn to reach out to consumers with your communication strategy.

Grand international tour

Instead of a second work placement, you will study abroad for two semesters at one or two of Tio’s partner universities. 
Only available as part of the four-year course.

International financial management 

You analyse the international, business-related and financial risks of e.g. corporate takeovers.

E-commerce 

You develop the ultimate internet strategy for a corporation. Advise on SEA, SEO and content building. You can put your knowledge into practice straight away during an extra work placement.

Management development internship

An intensive management internship for exceptional students that has you developing and applying your management skills.

Free choice minor

Have you found an organisation that has a challenging assignment for you? Do you have your own ideas for a project that will help expand your knowledge? This minor gives you the opportunity to pursue those goals.

MinorsMinors
Study abroad30
Entrepreneurship30
International business30
Marketing communication15
Grand international tour50
International financial management15
E-commerce15
Management development internship30
Free choice minor15
 
Minors
Study abroad30
International business30
Grand international tour50
E-commerce15
Free choice minor15
Minors
Entrepreneurship30
Marketing communication15
International financial management15
Management development internship30

* EC stands for European Credit. One EC equals a workload of 28 hours. Subject to changes.

Bachelor’s degree in 3 years

Ambitious students can obtain a bachelor’s degree at Tio in just three years. If you achieve satisfactory results in the first year, you may qualify for the accelerated bachelor course. In the three-year course both internships will take place during the summer and this will shorten your summer holiday. Upon completion of the bachelor’s degree you may carry the internationally recognized title Bachelor of Business Administration (BBA).


September-January

January-May

June-August

Year 1

Lectures 1

Lectures 2

Internship 1

Year 2

Lectures 3

Lectures 4

Internship 2

Year 3

Lectures 5

Minor

Final thesis

Bachelor’s degree in 4 years

Students who opt for the four-year programme will be able to enjoy summer holidays (with the exception of the first year) and can also participate in the grand international Tour, which gives students the opportunity to study abroad at Tio’s partner universities for two semesters. Upon completion of the bachelor’s degree you may carry the internationally recognized title Bachelor of Business Administration (BBA).


September-January

January-May

June-August

Year 1

Lectures 1

Lectures 2

Internship 1

Year 2

Lectures 3

Lectures 4

Holiday

Year 3

Lectures 5

Internship 2

Holiday

Year 4

Minor

Final thesis


Enrolment in January

If you want to spend a few months backpacking after earning your general secondary or pre-university diploma or if you chose the wrong study course, Tio gives you the option to start in January and still earn your bachelor’s degree in 3.5 years. You will not suffer any delays in your studies.

You can also enrol in January; however this does mean that the total duration of the bachelor course will be 3,5 or 4 years (including an extended registration). You will be attending many of the same lectures as the students from the September enrolment. This is possible given that the semesters within an academic year can be followed independently. Your internship will take place halfway through the academic year.


januari-mei

juni-augustus

september- januari

Year 1

Lectures 1

Holiday

Lectures 2

Year 2

Lectures 3

Internship 1

Lectures 4

Year 3

Minor

Internship 2

Lectures 5

Year 4

Final thesis



Campuses

The locations in Amsterdam and Utrecht offer the bachelor’s degrees in English. All bachelor’s degrees and vocational training courses are available in Dutch at all five campuses.

Tio University of Applied Sciences has campuses in:

Study load

The study load is 27 to 30 contact hours and 13 to 18 hours of home study per week, dependent on whether you are following the 3 or 4-year programme. In the final year, dependent on the minor(s) selected, you have fewer contact hours and more home studying.

Division of education time


What do you do at the bachelor programme Hotel and Event Management?

Project Hotel and Event Week
Project Hotel and Event Week
Event manager in New York
Studying abroad for a semester
Working at the Ritz-Carlton Hotel in Hong Kong
Hotel and Event Management students compete in various competitions
Event Management: interns organise multiple events
What is it like to be a wedding planner in Spain?