Hotel management and Event management

Curriculum

Below you will find the lectures that you will be attending during the Hotel and Event Management bachelor course. 

hotel management

Study units

30 EC1

Cooking skills

3

Food & beverage management

3

Guest lectures

1

Hotel and event week (project)

5

Hotel simulation game (project)

3

Menu development & design

1

Law and hospitality

2

Practical work placement

2

Reservation systems

2

Rooms division management

4

Technical hotel skills

2

Technical restaurant skills

2

Description courses hotel management

Event MANAGEMENT

Study units

27 EC1

Attending events

0

City marketing

1

Creative concept design

1

Event management

3

Event marketing

2

Event project management

2

Event week (project)

1

Marketing

10

Master classes

0

MICE (meetings, incentives, conferences, exhibitions)

3

Sports and festival management

2

Trends and developments

1

DESCRIPTION COURSES event management


International management


Study units

46 EC1

Business plan (project)

4

Company visits

1

Corporate social responsibility

2

Digital marketing

3

E-commerce

3

Finance & accounting

6

Human resource management

4

Information management

2

Management skills

2

Operations management

3

Organisational behaviour

3

Professional development2

3

Strategic advice report (project)

5

Supply chain management

3

Description courses international management

Intercultural communication

Study units

19 EC1

Business correspondence

4

Commercial skills

1

Communication

1

Corporate communication

2

Cross-cultural communication

2

English

6

German 1-2, French, Spanish 1-2-32

3

Description courses intercultural communication

Applied research

Study units

42 EC1

Data analysis

2

Final thesis

30

Market research (project)

3

Research methods

7

Description courses applied research

Optional subjects

Study units

76 EC1

Minor

30

(International) Work placement 1

20

(International) Work placement 2

20

Free choice

6

Excel4

1

Introduction to finance & accounting3

0

Additional language4

3

Dutch language & culture4

4

Study coaching4

0

Wine study 1-24

3

Description courses optional subjects


  1. EC stands for European Credit. One EC equals a workload of 28 hours. Subject to changes. 
  2. In addition to English, one other language is mandatory. German 2 and French continue at the level of final exams taken at senior general secondary education (Havo). If you choose German 1, you are obliged to complete German 2 in your second year. There will be additional expenses in the second year. If you choose Spanish 1, you are obliged to complete Spanish 2 in your second year and Spanish 3 in your third year. There are additional expenses in the second 
  3. and third years. You will not receive any additional ECs. 
  4. Optional, only required for students whose pre-education did not include Management & Organisation. 
  5. Optional, therefore not mandatory.


Study load

The study load is 27 to 29 contact hours and 13 to 18 hours of home study per week, dependent on whether you are following the 3 or 4-year programme. In the final year, dependent on the minor(s) selected, you have fewer contact hours and more home studying.



Division of time spent on bachelor course

hotel management


Cooking skills

In the cooking studio you learn how to work independently. For instance, you learn all of the cutting techniques and how to blanch, sauté, poach and glaze.


Food & beverage management

Menu engineering and design, food concepts, catering management, expertise & knowledge of drinks, pricing, cost control.


Guest lectures

Three guest lecture days, workshops by experts from the field.


Hotel and event week (project)

Running a hotel with fellow students. You will be busy preparing in the first semester. Keeping the hotel running smoothly for a week: personnel planning, cooking, serving, allocating rooms, housekeeping, front office, assisting guests, organising workshops.



Hotel simulation game (project)

You and your management team will compete against other teams in an attempt to be voted ‘best run hotel’. Financing, purchasing, yield management, marketing and management skills; all aspects are covered.


Law and hospitality

Licensing and catering act, private law, public law, tax law, business law, employment law, international law.


Menu development & design

Wine & food combinations, dietary habits, dietetics, menu composition.


Practical work placement

Gaining work experience in the hospitality industry.


Reservation systems

Booking hotel rooms, allotments, checking guests in and out.


Rooms division management

Hospitality in relation to healthy operational management. Managing housekeeping operations, fire prevention, yield management.


Technical hotel skills

Front office, duty management, operational management, hotel classification systems, administration, banqueting.


Technical restaurant skills

Hospitality, mastic, mise en place, clearing tables, providing guests with information.

event management


Attending events (project)

Visiting an event, backstage analysis and providing feedback with suggestions for improvement.


City marketing

Put a city on the map through promotional activities such as events. The goal of city marketing is to convey a positive image of the city and attract more visitors and tourists to this city.


Creative concept design

The creation of a business concept in the field of hospitality or events. Devise and present an unforgettable experience.


Event management

From concept to realisation. Pco, project management, incentives, location choice, bid book, promotion. Public events, risk analysis, lighting, technique and media.


Event marketing

Events and the link to brand identity, customer relationship management and sales. How to best use an event as a marketing tool.


Event project management

Applying generally accepted project management tools in the preparation and planning of events.


Eventweek

During the event week, you will compete in the event game where, as part of a team you create an event concept for a company or a charity.You visit various events: for example a festival, concert, sports competition or theater and write a report concerning the organisation of the event.


International events

You learn where you need to think about to successfully organise a meeting abroad. How to successfully welcome Prime Ministers and VIPs to your congress. How as a event manager make international guests feel at home anywhere in the world by understanding their culture.


Marketing

Analysis of trends and developments, competition analysis, swot-analysis, confrontation matrix. Strategic analyses, marketing mix, operational marketing plan, strategic plan.


Master classes

Divers master classes in sales, marketing and hospitality. For example a workshop at star restaurant De Librije.


Meetings, incentives, conferencing, exhibitions

Event management involving large groups, obviously well planned in advance, are brought together for a specific purpose.


Sports and festival management

Crowd event management, focusing on sporting events and festivals. For examplet the management of event details as artists, athletes, location and security.


Trends & developments

Trends and developments in the field of event management: what will happen to public events, sporting events, music events and exhibitions. And whats is the impact of technological developments on events?

INTERNATIONAL MANAGEMENT


Business plan (project)

Drawing up a business plan for a (hotel and) catering or event company.


Company visits

Visiting hotels, breweries, trade fairs and/or wine bar. Visiting a conference organisation, event organisation, horecava (catering trade fair) and/or party caterer.


Corporate social responsibility

Ethics, professional codes, norms and values, responsibilities.


Digital marketing

Knowledge and application of digital marketing, with which the marketing objectives of the company are realized through online and interactive media.


E-commerce

Internet strategy, crm, e-mailings, organic search, paid advertising, usability, search engine optimisation.


Finance & accounting

Legal forms, cost price, index numbers, reporting, profit, financing a business. Financial management, estimating business and financial risks, ROI, mergers and takeovers.


Human resource management

Recruit, selection, personnel planning, performance reviews, career guidance.


Information management

During and after your bachelor course you will get to work with CRM, CMS and other information systems. Together with the IT department you convert information needs and wishes into information applications, in which you as key user play a big role in the design and improvement of these systems.


International study trip

A trip within Europe where you visit partner universities, attend international lectures, conduct case studies and visit multinationals.


Management skills

Leading meetings, motivating others, conflict management, conversation techniques, management styles.


Operations management

Efficiency and effectiveness of business processes in the hospitality industry. Design and analysis of processes, quality assurance.


Organisational behaviour

Management process, information flow, organisational culture, organisational models, decision-making process, management change.


Professional development

Careers counselling, competence development, job interview training.


Strategic advice report (project)

Writing a strategic advice report for a hotel or event company.


Supply chain management

Make or buy, vendor rating, benchmarking, purchasing processes, contracting, negotiating.


INTERCULTURAL COMMUNICATION


Business correspondence

Writing business letters, commercial texts, reports.


Commercial skills

Acquisition, sales techniques, negotiation, customer profiling, role-playing, elevator pitch.


Communication

Presentation techniques, providing advice, interview techniques, bad news interviews, meetings, assertivity.


Corporate communication management

Corporate identity, image, brochures, advertisements, press communication, dm, annual reports.


Cross-cultural communication

Intercultural interaction, communication and conflict management, cultural sensitivity.


English

Industry-oriented communication at management level, listening, reading and writing of social as well as work related texts.


German , French, Spanish

Industry-oriented communication with guests and colleagues paying attention to grammar, pronunciation, presentation, listening skills, reading and writing professional texts.

APPLIED RESEARCH


Data analysis

Applying business models, gathering information and drawing conclusions.


Final thesis

After completion of the second semester’s preparatory phase you will pick a theme, devise a course of research and carry it out, either independently or within a company.


Market research (project)

Carrying out research focussed on the industry, theoretical framework, in-depth interviews, analysing statistical analysis information.


Research methods

Research skills: problem definition, qualitative and quantitative research, questionnaire construction, literature research, fieldwork, analysis, and reports.

Setting up, execution, analysing and interpreting research, analysing and responding to industry trends, research strategies.

OPTIONAL SUBJECTS

International experience is important, so you will complete at least one part of the course abroad. This can be a (graduation) work placement or studying abroad.


Minors

Besides the major, during which you attend the subjects of the curriculum, you can choose a minor of 30 ECs or two minors of 15 ECs to specialise and further expand your knowledge.

Which minor suits you best?


(International) Work placements

Chose an (international) work placement to gain your first work experience. The two work placement periods are at least 13 weeks.

Read more about the internships


Additional language

German 1-2, French and/or Spanish 1-2. Only German 1 and Spanish 1 are at beginner’s level.

German 2, French and/or Spanish 1&2. Only Spanish 1 is at beginners level.


Excel

Being able to work well with Excel has a great added value in execute your study assignments and in your future career.


Dutch language & culture

The basics of the Dutch language and culture.


Introduction to finance & accounting

Introduction to business economics, where you learn important basic principles of business economics. For those who did not attend business economics in their preliminary education. Optional, but mandatory for students without Management & Organisation in their prior education.


Study coaching

Introducing structure, study methods, completing homework together.


Wine study

Wine knowledge, food & wine combinations, vinification, gastronomy, wine tasting and optional wine trip.